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Souvenir store
- 1. IIT GUWAHATI Souvenir Store Ranju K Ravindran 10020533 Guide: Manoj Majhi Assistant Professor
- 3. Souvenir Store The main idea of the project was to create a set of souvenir items that can be sold through a single outlet in the campus of IIT Guwahati. The idea was to create aesthetically pleasing, useful daily life items that represents the identity of IIT Guwahati, which anyone visiting the campus can buy from a common outlet and take back with them to cherish the memory of visiting the campus. But since the campus already have a lot of merchandise to sell, be it the cultural/technical fest t-shirts or other items, we were actually lacking a common outlet to market and sell all the products under one roof giving each of them the much needed attention that they deserve. So the idea of Souvenir Store was born, then and there.
- 4. Aim Create a Souvenir Store- a shop where all the merchandise related to IIT Guwahati can be displayed and sold to anyone who is residing in the campus or visiting the campus. The idea is to promote the products through a distinctive branding method, and an innovative display idea that have not yet been reached to the shops of IIT Guwahati. The campus has a great potential in marketing and selling a lot of products as it inhabits a couple of thousand people. Also the shop can serve as a cultural exchange centre, where people visiting the campus can explore the campus and the North-East India.
- 5. Objectives 1. Innovative display techniques 2. Promote the brand IIT/IITG 3. Aesthetically appealing 4. Minimalistic Design 5. Putting Customer first 6. Innovative products 7. Update to trends 8. Providing options (buyer & seller) 9. Avoid negative promotion
- 6. Design Methodologies A seven step design methodology was adapted for early completion and smooth running of the project. A detailed time line was sketched out in order to make it possible to be completed within the single semester time schedule. The seven steps of design are- Research Modelling Requirements Refinement Framework Finishing Delivery & Support
- 7. Timeline 25.07.12 Define the problem statement 29.7.12 Literature Review 1.8.12 Study the perception and practicality. Decide the analytic techniques 8.8.12 Study based on Convergence, Divergence, Transformation and Sustainability 22.8.12 Analysis of Literature obtained 29.8.12 Data assimilation, preparing questionnaires, Conducting user interviews/surveys 4.9.12 Analyse the user survey 12.9.12 Finalise the deliverable 26.9.12 Drawing the deliverable Preparing story boards 17.10.12 Developing the deliverable in 3D 31.10.12 User testing
- 8. User Survey- Questionnaire • Do you love shopping in a Store rather than buying something online? Yes/No/Depends, on the product • Would you prefer to go to a shop whose colour, architecture and interior attracts you? Yes/No/Depends, on the products • Are you satisfied with the current system of selling/distributing various merchandises in the campus? Yes/No/Don’t know • Which items mentioned below, are you most likely to buy from the campus Souvenir Store? T-shirts/Sweatshirts/Hats Handbag/Backpack Diary/Pen Photos/Albums Sculptures Others • What other items can you think of, that you would like to have on our Campus Souvenir Store?
- 11. Design Diagrams
- 12. Final Design
- 13. Future of Souvenir Store Front View In the future, when people will be more acquainted with the idea of Souvenir Store there are many improvements/changes that can be employed to the idea to make it more interactive and user friendly. One of the concept designs where in user interaction is managed by a system which manages all the data regarding storing, buying, selling of the goods is shown here. Isometric View The users can buy goods using their identity cards/smart cards given to them which takes care of the payment. This system can greatly help in reducing human effort and maintenance of the store. The store will function 24×7 without any glitch.