1. Rebranding Campaign
TBS Facility Services Group, LLC & Phoenix Reintegration Project
Rebranding Marketing Plan
Submitted October 1, 2016 by:
Randi Payton
Marketing Consultant

2. TBS Rebranding Goal
TBS Facility Services, founded in 2006 by its President and CEO
Tasha Berry Monroe, is a fast growing and unique family and
women-owned company, which has quickly grown to become a go-
to, efficient government agency contractor of-choice for moving
thousands of U.S Government employees, furniture and
computers.
The goal of this marketing and rebranding campaign is to expand
TBS federal and commercial business and grow from a small
business to a mid-size company. By replacing "Old-School" movers
with new technology, evaluations of clients that help to improve
computer networks during move by TBS IT experts.

3. REBRANDING MESSAGING
The rebranding campaign includes marketing, business develop and
public relations that promote awareness of TBS’s stellar reputation to
potential clients.
The focus of the marketing content is to compete against corporate
and government relocating contractors by positioning TBS as an
innovative and reliable office relocating contractor that reduces cost,
chaos, and provides evaluations of the client’s move from the old to
new facility. Unique to the Moving industry, the evaluations provide
recommendations on ways to improve the new facility’s floor plans,
computer work stations, and IT networks.

4. ORGANIZATION CHART

5. CAPABILITY STATEMENT

6. MARKETING STRATEGY
Media Campaign:
• Strengthen TBS’S uniqueness and news worthiness to media and potential business clients
• Write and distribute press releases
• media alerts
• feature stories
• social media content and daily updates
• Promote TBS’s nonprofit - Phoenix Reintegration Project
• Promote TBS as an influential business leader
• Hosting of tours Chinese Educator tours to public schools in the Washington Metro Area
• TBS giving campaigns
• Thanksgiving food baskets
• Winter coats, hats, sharfs, boots drive
• Christmas Surprise grocery shopping by TBS members
• Document and promote PRP employee training activities

7. PRESS RELEASE
Promoting TBS’s news worthiness through trade,
business, community, and multimedia campaigns
TARGET AUDIENCES:
1. Federal and State government agencies
2. Corporations, Nonprofits, Conventions, Small
Businesses
3. Community and Job-Ready organizations, and
programs that support reintegration of
exoffenders, welfare-to-work and Veterans

8. t
Increase B2B relationships and partnerships:
•Expand community and industry presence
•Develop list of key business and networking events
•Identify calendar of supplier related events, job fairs,
convention briefings for suppliers, municipal supplier
RFPs, etc.
•Produce an exhibit for booths at supplier industry
events
B2B ENGAGEMENT

9. PHOENIX REINTEGRATION PROJECT (PRP)
NONPROFIT 501 (c) 3
The Phoenix Reintegration Project (PRP), a not-for-profit 501 (c) 3
founded by Tasha Berry-Monroe to support workforce development,
reintegration of Ex-Offenders, Veterans, and Welfare-to-work recipients
into society.
Phoenix Reintegration Project (PRP) and Community Citizenship
Develop a marketing and sponsorship campaign for PRP
Identify corporate, state and foundation grants
Build network of resources that provide training, licensing, and job
related services
Compile testimonials from success stories to share with media and
online
Schedule radio and Interviews
• Produce Corporate sponsorship proposal
•Research state and federal RFPs and funding sources for
workforce development training and hiring

10. COMMUNITY CHARITY
3rd Annual Thanksgiving Baskets
OCTOBER 30-NOVEMBER 15
.Winter hats, socks, gloves and scraf drive
TBS will hand out on the streets of DC on the
coldest days of YEAR.
OCTOBER 20-FEBRUARY 28
Winter coats for 20 ages 6yrs to 12yrs OCTOBER
15-NOVEMBER 15 .
Drop off locations:
TBS Facility Services
535A East Braddock Road
Alexandria VA 22314
Too Tight Embroidery
8023C Penn Randall Place
Upper Marlboro MD 20774

11. Youth and Charity