The document provides guidelines for push notification best practices for different industries based on a study of top clients. For the ed-tech industry, it recommends sending push notifications from 12pm to 2pm as the best time for engagement. It found the highest click-through rate of up to 28.57% for ed-tech companies sending 10 to 20 notifications per day. The content should include information about course updates, admissions, discounts and offers to engage students and learners.
2. 2
A Note To The Reader
Truepush started in 2019 and got into Top 3 on Product Hunt and since then we never looked
back. We helped more than 30,000 customers across the globe to send push notifications and
get a high ROI from their audience. Through various products and offerings, our priority is to
keep the pricing as most affordable in the market with our current features set.
We grew organically in the last two years and continue to do so. Despite the various content
assets like blogs, podcasts, and case studies we put on our website, we wanted to give more
structured information around push notifications for various industries. An important reference
that can be used as a handbook anytime while implementing your push notification strategy.
The best practices for sending push notifications vary based on industry. You may send 10-15
push notifications for a news website, whereas for the e-commerce industry sending more than
1 notification a day may look like spam.
In this e-book, we analyzed our top clients industry-wise in terms of frequency, timing, push
notification content used, etc. You can use this knowledge to improve your own push
notifications performance.
Feel free to directly skip other industries and read reports on your preferred industry. Or, you
can go through it all and get a fair overall Idea. Either way, we hope this ebook will help you in
some way.
We are available to chat on our website or you can write to us at help@truepush.com with your
feedback on this ebook or anything else.
If you find this ebook helpful. Do let us know. We are all ears.
3. 3
Index
Tableof Contents Page No.
1) News & Media Industry 4-9
2) Job Industry 10-17
3) Ed-Tech Industry 18- 24
4) E-Commerce Industry 25- 32
5) Entertainment Industry 33-40
6) Astrology Industry 41-47
4. 4
Introduction: News and Media
Industry and Push Notifications
The rise of digital news consumption has grown immensely over the past few years. News and
media platforms continuously rely on daily updates and alerts to gain engagement and retain
the readers.
Push notifications play a significant role in driving repeat traffic to news portals. News portals
send different types of news like sports news, business world insights, market news,
entertainment news, and so on.
Different Types of News Notifications Campaigns
The different types of push notifications are used by news portals. Some of the most common
news alerts fall under the following category.
Sports alerts
Sports alerts could be a notification on new matches, announcing the winners of any
tournament, sharing the live updates for ongoing sports, etc.
Entertainment notifications
Entertainment notifications share engaging information with the readers to keep them
entertained. It could be a celebrity interview, lifestyle tips, a movie review, etc.
Business notifications
Business notifications share important information with readers about the business industry. It
could be updated on new technology, any major announcement from MNCs and other
companies, sharing educational information, and more.
5. 5
Political news alerts
Political news alerts form the major part of the news notifications. It could be a piece of news on
the elections, the new policies, the changes in the government, and so on.
Best Time to Engage News Readers
A news platform ensures that a piece of news reaches the right audience and at the right time.
Imagine sending a news alert at a time when your readers are asleep or when your readers are
not active on their devices. The result?
Push notification view rates will be low and the engagement goes down the line.
Truepush study on news and media notifications reveals that the best time to receive the
highest clicks on news notifications is from 4:45 am to 7:30 am.
The engagement decreases after the morning and increases subsequently in the afternoon. The
second highest clicks in the afternoon are received from 2 pm to 4 pm.
While in the evening, news websites receive the highest clicks from 5:30 pm to 6:15 pm.
Key Takeaways:
The best time for news and media portals to send notifications is as follows.
➢ Morning- 4:45 am to 7:30 am
➢ Afternoon- 2 pm to 4 pm
➢ Evening- 5:30 pm to 6:15 pm.
6. 6
Best Push Notification Frequency for the News Industry and
CTR
News and media publishers make extensive use of push notifications. As the daily news
updates are in abundance, hence the highest frequency of sending push notifications among all
the industries.
Truepush study on news websites revealed that sending 50-60 notifications per day saw the
highest click-through rate of up to 13.98%, with a good view rate of 76.77%. As the frequency of
news alerts increases to 80-90 notifications a day, the click-through rate is reduced to almost
half that is 7.89%, and the notification view rate is dropped by 30%.
News websites sending less than 40 notifications a day receive a click rate from 3 % to 3.5 %.
The use of RSS-to-push notification is seen the most in the news and media industry than in
any other industry. As the frequency of news alerts is the highest, RSS- to push notifications are
extensively used. RSS-to push is automated alerts that go live once the related content has
been published. RSS-to push notifications save almost 42 man-hours every month.
Key Takeaways:
➢ The Highest Click-through rate of up to 13.98% is seen among the Truepush clients with
the frequency ranging from 50-60 notifications a day.
➢ When the news notification count reaches 80-90 push notifications a day, the CTR is
reduced by more than half, i.e., 7.89%.
➢ News websites sending less than 40 notifications a day receive a CTR of up to 3.5%.
7. 7
Push Notification Content Best Practices for News Portals
The push notification content plays a significant role when it comes to higher clicks and view
rates. It is observed that news and media alerts receive the highest engagement by adopting a
formal tone in their content. This is to establish the brand impression and authority. In addition to
that, the most common objective of news platforms for sending notifications is to keep the users
engaged through informational content and trending news alerts.
For News and Media publishers, the ideal word count for notification content is as follows.
Notification title: 5-8 words
Notification description: 18-20 words
For news and media alerts, the use of CTA and emojis are seen to be minimal. However, it is
observed the news platforms include the usage of powerful words and numbers in the
notification title. For example, the use of words like ‘Urgent’, ‘Increase’, etc, or using numbers
in the notification's title and description result in increased view and click rates.
However, the Truepush study also revealed that long title and description aren’t a contributing
factor to the increased engagement rates. As the visible content on push notifications ranges
from around 4 words in the title and around 9 words in the description.
8. 8
Examples:
Source
An example of news notification sharing informational alerts.
Source
An example of news alert sharing viral updates.
9. 9
Key Takeaways:
➢ News and media publishers use a formal tone in push notification content.
➢ The notification title comprises 5-8 words.
➢ The notification description comprises 15-18 words.
➢ The Call-to-action buttons and emojis have seen minimal usage in news alerts.
➢ The use of powerful words can be seen in new notifications.
10. 10
Introduction: Job Portals and Push
Notifications
The hiring landscape has changed dramatically in just a few years. There are more job
openings than the number of job seekers ever.
With an increased number of job openings, job seekers look for the right job role in a suitable
location. The user preferences have also increased as remote work has been prevailing due to
the pandemic.
This pushes the job providers to engage their audience with timely updates. There are various
job listings for different fields that a job portal sends. Push notifications deliver these updates
straight to the devices and job seekers are just a click away to explore relevant job positions.
This not only connects job seekers with the relevant job notifications but also brings repeat
traffic to the website.
Different Types of Job Notifications Campaigns
There are various categories that a job portal may focus upon while engaging its users. Since
the audience is varied, it’s important to segment them and engage further with relevant job
alerts. The Truepush study on top clients revealed that job portals mostly create location-based
audience segments, along with a few other segments you will read below.
The whole motive to segmentize job seekers is to engage them based on their interests and
preferences. This in turn leads to increased push notification conversions. Hence, push
notifications should be implemented in a way that boosts the customer experience on your
platform instead of sending random generic updates.
Location-based job alerts
Job portals send notifications to the user base based on location preferences. For example, if a
user is searching for job options in India or a particular state, city, etc. Then sending job
11. 11
opportunities in India will be more accurate than sending available jobs in the US or other
countries.
Take a look at how a location-based job alert looks like.
Example:
Source: Truepush
An example of notification sending job vacancies in Delhi.
Industry based job alerts
Job portals send alerts based on specific industries a user belongs to or looking for. For
example, sending job alerts from the healthcare industry, government sectors, oil and gas
industry, SEO-related openings, and so on.
Experience-based job alerts
A job opening may require some prior experience for a job seeker. Sending fresher-level job
alerts to an experienced professional wouldn’t gain any engagement as it’s highly irrelevant. The
12. 12
job notification campaigns can serve their audience based on different experience levels. For
example, entry-level, senior-level, leadership positions, and so on.
Example:
Source: Truepush
An example of notification sending experience-based job alerts.
Best Time to Engage Job Seekers
Truepush study on best timings for job alerts depicts slightly varied behavior when it comes to
user engagement.
Out of all the Job portals studied and analyzed, all of them showed a decline in engagement in
the morning. The job notification engagement increases during the afternoon phase.
13. 13
Almost 65% of job portals showed the highest engagement in the afternoon from 1 pm to 5 pm.
After 5 pm, the engagement again turns low throughout the night. However, 25% of job portals
have shown slightly good engagement rates from 6 pm to 10 pm as well.
Key Takeaways:
➢ 65% of job portals show the highest push notification engagement from 1 pm to 5 pm.
➢ 25% of job portals show good engagement from 6 pm to 10 pm.
➢ The lowest engagement a job portal faces is in the morning timings.
Best Push Notification Frequency for the Job Industry and
CTR
Out of all the clients surveyed, almost 62.5% of all job portals send less than 10 notifications a
day. Such job portals receive the highest click-through rate as high as 21%.
When the notification count increases and comes under 30 to 60 notifications a day, the
click-through rate sees a decline and stands at 10%. Almost 37.5% of job portals send 30-60
push notifications a day.
One interesting find is that the job portals that send 30 to 60 job alerts a day with CTR reaching
10%, also receive the lowest click-through rate reaching 0.03%
Key Takeaways:
➢ The maximum click-through rate of Job portals reaches up to 21% with a push
notifications frequency of less than 10 job alerts a day.
➢ The second highest click-through rate of job portals reaches up to 10% when the push
notification frequency reaches 30-60 job notifications a day.
14. 14
Push Notification Content Best Practices for Job Portals
Truepush study on Job push notifications revealed that most of the job alerts share the following
information.
➔ Dates of upcoming exams for job roles.
➔ Result of completed exams for new job roles.
➔ Notifications for related skill training.
➔ The salary of job roles.
➔ The number of vacancies for a specific job.
➔ Sharing job profiles.
The job alerts make use of a formal tone with no use of emojis. The title is very short, around
1-3 words and the description is quite brief (10-15 words) & straight to the point for job positions.
The study on Job industry push notification also showed the increased use of powerful words.
Some of them include:
➔ Golden Opportunity
➔ Permanent Jobs
➔ Download
➔ Apply now
➔ Free Training
15. 15
➔ Global Skills
➔ Check Now
Examples:
Source
If you see the example above, the use of banner images adds more to the aesthetics of a push
notification. It becomes attractive and not boring, hence making a good user experience.
16. 16
Source
The above example is a perfect example of a job alert. The title and description are fully utilized
with useful information that creates a sense of urgency among job seekers. Hence, higher
CTRs.
Source
The above push notification makes use of CTAwords like ‘Apply Now’, and ‘Check’.
17. 17
Key Takeaways:
➢ Job industry-related push notifications consist of 1 to 3 words in the push notification
title.
➢ The description of job push notifications ranges from 10-15 words.
➢ The tone of the job push notification is formal and the message is to the point.
➢ The high usage of powerful words is seen in job push notifications.
18. 18
Introduction: Ed-tech Industry and
Push Notifications
Digitalization has improved the access to education and e-learning opportunities. Users are
looking for more ways to gain knowledge online. Not only students, but corporate professionals
are also looking for online educational sources.
The ed-tech market is evolving and ed-tech marketers are finding better ways to engage their
audience. E-learning portals are sending a wide variety of courses to learn from.
Push notifications add significant value to the ed-tech portals in terms of engagement and
conversions.
With this broad adoption of online learning, educational platforms are in need to push timely
updates to the website visitors regarding the availability of courses, admissions, fee structure,
offers available on courses, mock test series, college ranking, etc.
Different Types of Ed-tech Notifications campaigns
Educational offers and discounts
Ed-tech companies provide offers from time to time to get access to courses. Users click on the
preferred courses that they want to learn. Various discounts are shared with the audience
through push notifications. For example, 30% off on the Business English plan, etc.
Sending course updates
An ed-tech brand not only sells courses. But, provide a complete ecosystem for learners. Those
who are already subscribed to any specific course can receive the related push updates on their
devices. For example, sending ed-tech updates for the completion of the remaining 50% course.
19. 19
Or, sending more advanced courses to those who have finished a beginner level course and
retain them.
Sending admissionalerts
An ed-tech portal sends alerts regarding open admissions in different universities and colleges.
Sending admission alerts to students who are looking for their preferred courses is surely a
great way to boost engagement and conversion.
Example:
Source
An example of push update sharing the open admission dates for engineering for a specific
industry.
20. 20
Best Time to Engage Ed-tech Audience
The audience of an ed-tech brand comprises students, working professionals, and enthusiasts
from different fields. Engaging them when they are mostly occupied with other primary things is
not an ideal decision. For example, a student might be busy in the morning hustle to go to
school. The best time to engage them would be in the afternoon during the lunch breaks. And
the same goes for working professionals.
Truepush study on the ed-tech industry for sending push notifications revealed that the best
time to engage the ed-tech audience is from 12 pm to 2 pm.
The engagement further decreases in the afternoon from 3 pm to 7 pm. Whereas the lowest
engagement for ed-tech brands is seen in the morning timings. The ed-tech brands have seen
some level of engagement during the evenings, however, it is still very low.
Key Takeaways:
➢ For the ed-tech industry, the best time to send push notifications is from 12 pm to 2 pm.
➢ The ed-tech industry receives lower push notification engagement from 3 pm to 7 pm.
Best Push Notification Frequency for the Ed-tech Industry
and CTR
The ed-tech industry does not require to send as frequent updates as the news industry does.
The study found almost 80% of the ed-tech companies send less than 10 educational push
notifications a day. With this frequency, the maximum click-through rate of up to 8.97% is
achieved.
The striking find is that only 20% of the ed-tech companies send 10 to 20 push notifications a
day, but with the highest click-through rate reaching up to 28.57%.
21. 21
After analyzing the pattern of ed-tech push notification frequency concerning click-through rates,
it is established that the increase in ed-tech push frequency by 1 notification a day, increases
the click-through rate gradually by 1%.
Key Takeaways:
➢ The highest push notification click-through rate for the ed-tech industry can reach as
high as 28.57% with a frequency of 10 to 20 notifications per day.
➢ The click-through rate for ed-tech push notifications increases by 1% as the notification
count increases by 1 count.
Push Notification Content Best Practices for Ed-tech industry
The ed-tech industry makes use of push notifications in multiple ways. The content used for
push copywriting is varied. However, certain common aspects of notification content for the
ed-tech space have been assessed and mentioned below.
The title of an ed-tech notification is brief, somewhere around 2-5 words, like most of the other
industries. The title often includes exam names, subjects, etc. The only industry which is seen to
play around with content format is the ed-tech industry.
Most of the ed-tech brands customize their push notification title in Bold and italic font.
The description of the edtech push notifications mostly covers multiple information as follows.
➔ Mock tests
➔ Interviews from toppers
➔ Updates that are exam specific such as Geography exam, economics exam.
22. 22
➔ Membership proposal and offers for certain courses.
➔ Scholarship updates, and more.
The use of emoji and icons has been in practice. Some of the most common emojis in use are
the bell icon, student icon, graduation emoji. Etc.
The description has also seen extensive use of powerful words that create a sense of urgency
to click on the notification. Some of the most common words used in the description are as
follows.
➔ Hurry Up!
➔ Join Now
➔ Gift Voucher
➔ Exclusive Now
➔ Offer valid for few hours
➔ Limited Seats
➔ Know More>>>
23. 23
Examples:
Source
The above example of ed-tech push notifications is informational enough for readers to click.
The title and description use focussed words like ‘Mocks’, ‘Latest Pattern’, and provides
‘Solutions’ as well.
Source
The above ed-tech example shows the perfect use of icons in the title. The push notification
content is engaging and intrigues the users.
source
24. 24
The above ed-tech push example makes use of powerful words in the description, with numbers
in it. The use of an icon in the title is relevant to the message being focussed on.
Source
This is an example of an ed-tech push notification that uses engaging content in the description.
The message is easier to understand and uses a simple tone.
Key Takeaways:
For ed-tech industry push notifications,
➢ The push notification title is brief, consisting of 2 to 5 words.
➢ The push notification description includes heavy usage of powerful words.
➢ The use of relevant emojis and icons are also seen high in the ed-tech industry.
➢ The content format is customized in different styles.
25. 25
Introduction: E-commerce Industry
and Push Notifications
The E-commerce industry is growing rapidly. There are almost 25 million e-commerce websites
existing today. Digitalization has led to an increase in online purchases rather than purchasing
from offline retail stores. To bring in more conversions and revenue, e-commerce companies
must engage their users with timely and relevant updates.
Push notifications act as a powerful tool for e-commerce portals to target, engage, and convert
the online audience. The various updates ranging from product-specific updates to sales and
offers during festive seasons, etc. are all made easy by sending push notifications.
Different Types of E-commerce Push Notifications
Campaigns
Sending product-specific updates
An e-commerce portal sells various products and commodities. The most common usage of
push notifications is to send these product alerts directly to the user’s devices.
For example, sending women ethnic wear collections through push notifications, etc.
Sending cart abandonment alerts
Users add products to the cart while shopping online from e-commerce platforms. If the
purchase is not complete for other reasons, then sending cart abandoned reminders act as a
great tool to urge users to complete the purchase.
26. 26
Source
An example of cart abandonment notification.
Sending occasional offers and discounts.
E-commerce platforms receive a high number of purchases during the festive seasons. It is
when the users look to buy new products at much higher discounts. Be it the new year sale or
big summer sale offers, push notifications are just a click away from users to become a part of it.
Example:
Source
Above is an example of an e-commerce notification sharing a summer sale offer.
27. 27
Sending new arrivals through push notifications
Push notifications are also used to deliver new products to the audience. This is useful when a
user is looking for certain products, which are available at a later point in time. Sending
notifications and reminding the users of new product arrivals is for sure the best way to boost
sales.
Best Time to Engage the E-commerce Industry Audience
E-commerce companies need to engage their users when they are free so that they can
complete the purchase without any hindrance.
Truepush study on e-commerce push notifications revealed the best time to engage the e-
commerce audience is in the afternoon from 2 pm to 4 pm. The user engagement is lowest
during the morning time.
The engagement further increases in the night from 7:30 pm till 8 pm and stays low till the
morning phase.
Key Takeaways:
➢ The maximum engagement for e-commerce push notifications is in the afternoon from 2
pm to 4 pm.
➢ The e-commerce industry faces the lowest engagement during morning.
28. 28
Best Push Notification Frequency for the E-commerce
Industry and CTR
The frequency of sending push notifications for e-commerce companies keeps changing based
on various factors such as new products in the market, the existing stock, and many other
factors.
However, after studying various push notifications campaigns of our top clients, it is established
that e-commerce portals sending fewer or 1 push notification a day receive the highest click-
through rates reaching as high as 7%.
On the other hand, e-commerce portals sending push notifications more frequently somewhere
around 13 to 15 push notifications a day receive the lowest click-through rate between 0.25% to
1%.
Key Takeaways:
➢ Maintain lower push notifications frequency for e-commerce websites to have better
engagement.
➢ The highest click-through rate for e-commerce push notifications can reach up to 7%.
➢ The best frequency to send e-commerce push notifications should be around 1 to 5 push
notifications a day.
29. 29
Push Notification Content Best Practices for E-commerce
Platforms
The Truepush study on e-commerce push notifications revealed that the title is brief most of the
time and the word count ranges from 2 to 4 words. The description of the e-commerce push
notifications is of medium length somewhere around 7-12 words.
The tone used is informal and sometimes conversational. To make the notification more
appealing, it’s important to make the right use of product images. Notifications containing
images fetch more conversion than the one without them. The use of powerful words is seen in
implementation in e-commerce notifications. The most common call-to-action words used in the
description are as follows.
➔ Free
➔ Extra OFF
➔ Shop Now
➔ Enter Sale
➔ Claim Offer
As far as emojis are concerned, almost less than 50% of the e-commerce portals include emojis
in the tiles.
30. 30
Examples:
Source
An example of e-commerce push notifications sending discount deals on occasions like
company anniversaries, etc.
31. 31
Source
An example of product-specific push updates. The title and description contain product
specifications and their details.
Source
An example of promoting different sets of products through notifications.
32. 32
Source
An example of e-commerce push notification sending product notifications.
Key Takeaways:
For e-commerce industry push notifications,
➢ The length of the push notification title lies between 2 to 4 words.
➢ The length of the push notification descriptions is between 7 to 12 words.
➢ Almost 50% of e-commerce clients include emojis in the push notifications titles.
➢ Include high-resolution product images that further helps in conversions.
➢ The use of powerful words is seen more in the notification description.
33. 33
Introduction: Entertainment Industry
and Push Notifications
Entertainment websites serve their audiences with a wide variety of entertaining updates. The
scope of information sharing could range from sending movie reviews to trending music
updates. From sending quizzes to trending lifestyle updates, and much more.
To keep the users engaged with a broad spectrum of entertainment alerts, push notifications
serve the right purpose. Push notifications carry these entertaining alerts to its subscribers and
even pushes them further to read more such updates once the user revisits the websites.
It is usually observed that entertainment brands have a good amount of traffic on their websites.
This encourages webmasters to engage their site users with attractive content updates.
Different Types of Entertainment Push Notifications
Campaigns
Sending movie reviews
Movie reviews are the most common type of entertainment push notifications. There are
hundreds and thousands of movies released in Indian Bollywood and other industries. To keep
the movie buffs engaged, sending them the movie reviews is a reliable option to boost site
engagement.
Sharing celebrity-related updates
Influencers form a major part of the Entertainment industry. The highly searched influencers are
celebrities that audiences look up to. Entertainment websites fetch good engagement rates by
sharing celebrity updates like upcoming shows, airport looks, opinions, and much more.
34. 34
Sending vernacular updates
The adoption of multiple languages on websites have increased over time. The websites are
engaging more intelligently than ever before. Users who like to consume the entertainment
content in their preferred languages, websites are now considering them to yield better
engagement and retention rates for the long run.
Example:
Source
An example of push notifications pop-up targeting different languages.
Sending upcoming movie trailers and trending videos
Movie trailers and trending videos are highly snackable content that receives higher visibility
among the audience. Sending such videos through push notifications is now a common practice
in the entertainment industry.
35. 35
Example:
Source
An example of sharing videos through push notifications.
Best Time to Engage the Entertainment Industry Audience
Truepush study on entertainment industry push notifications revealed that it follows different
patterns based on the website's audience it serves and the range of news they provide.
However, most of the entertainment companies showed similar trends in user engagement. The
best time to engage users is in the morning from 6 am to 10 am.
The push notifications engagement reduces continuously in the afternoon. A slight increase in
push engagement is seen from 10 pm to 1 am. This can be credited to the fact that at the end of
the day, users like to consume entertaining news on their devices.
Key Takeaways:
➢ For the entertainment industry, the best time to engage users through push notifications
is in the morning from 6 am to 10 am.
➢ The lowest push notification engagement for the entertainment industry is seen during
the afternoon timings.
36. 36
Best Push Notification Frequency for the Entertainment
Industry and CTR
The best frequency to send entertainment push notifications ranges from 30-50 notifications a
day as it receives the highest click-through rate of up to 13.06%.
Truepush study revealed that almost 58% of entertainment websites send less than 10 push
notifications in a day, with the highest click-through rates reaching up to 11.33%.
Almost 17% of entertainment websites send push notifications ranging from 10 to 12
notifications a day, with click-through rates reaching as high as 7.08%.
Key Takeaways:
➢ For the entertainment industry, the highest click-through rate of push notifications is
13.06%.
➢ The best frequency for entertainment push notifications is less than 10 push notifications
a day.
➢ The second best push notification frequency for the entertainment industry is 30-50
notifications a day.
37. 37
Push Notification Content Best Practices for the
Entertainment Industry
Truepush study on the entertainment industry found that the push notifications content is often
used in a conversational tone rather than the formal tone. The entertainment industry sends
push notifications in multiple languages. And some entertainment websites even send push
updates in more than 30 languages.
The title of entertainment converting push notifications is brief, ranging from 2 to 4 words, and
the use of emojis is seen in clients who have received good click-through rates.
The description for entertainment alerts is often long and meaningful that keeps the users
engaged and leads to higher conversions.
As far as the use of the click to action button is concerned, its use is minimal. However,
entertainment industries use powerful words in their push notification description. Some of the
most used powerful words are as follows.
➔ Buy Now
➔ Limited Period
➔ Join Now
➔ Check Now
➔ Watch Now
38. 38
Examples:
Source
An example of entertainment push notifications sharing celebrity updates. The title and
description are simple and to the point.
Source
An example of entertaining push notification. The title and description use words like ‘Free’,
urgency factors like ‘2 Hours’, etc prompting users to click on it.
39. 39
Source
This is an example of push notification from the entertainment industry, sharing details of
popular TV shows.
source
An example of generic push notification to share tips and information. The use of an icon in the
description grabs the attention of users. The title starts with a question, pushing readers to
further click on it.
Key Takeaways:
For the entertainment industry,
➢ Push notification titles are brief, consisting of 2 to 4 words.
40. 40
➢ The push notification description is long, comprising 15-20 words.
➢ The notification content tone used is informal.
➢ The use of emojis is less for entertainment notifications.
➢ Very high use of powerful words in the notification description is seen.
41. 41
Introduction: Astrology Industry and
Push Notifications
The astrology industry is gaining momentum among millennials. The curiosity to know the future
aspects in terms of growth and life is encouraging people to seek astrologer’s predictions. The
psychic industry in the US today alone stands at $2.2 billion, which includes astrology as one of
the major players in the market.
Astrology, though an ancient practice, has been growing at a slower pace and has seen its
significant rise due to the ongoing pandemic. This has pushed astrology websites to engage
their users better than ever before. And push notifications have a role to play in it.
Sending astrological updates to users through push notifications have made communication
much easier and quicker. Be it asking users to check their upcoming horoscope or sending
astrological calendar updates, and so on. Different types of Astrology notifications campaigns
Different Types of Astrology Notifications Campaigns
Sending astrology calendar updates
Astrology websites send calendar updates to their users that keep them updated and engaged
on the websites.
42. 42
Example:
Source
An example of sending calendar updates to an astrology audience.
Sending Tarot card notifications
Tarot cards are used to predict future predictions concerning various aspects. The astrology
industry sends tarot card-related push notifications to users.
Sending engaging notifications through offers and discounts
To make the engagement better, Astrology websites can send push notifications offering new
gifts or discounts to their old and upcoming users. It could be a promotional alert or
announcement of any upcoming events.
43. 43
Example:
Source
An example of sending astrology alerts containing gifts and offers.
Best Time to Engage the Astrology Industry Audience
Astrology believers prefer to start their day with daily, weekly, monthly predictions, and so on.
Based on the Truepush study on astrology websites sending push notifications, it is established
that the best time to send astrology push notifications is in the morning.
The highest engagement in astrology push notifications is seen from 6 am to 8:15 am.
After the morning, the user engagement decreases and continues to stay low during the
evening and nighttime as well.
Key Takeaways:
➢ The best time to send astrology push notifications is in the morning from 6 am to 8:!5
am.
➢ The push notification engagement is low in the afternoon and evening time.
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Best Push Notification Frequency for the Astrology Industry
and CTR
Truepush study revealed that the websites that send frequent astrological push notifications
receive higher engagement than the ones that don’t.
The astrological websites have seen the highest click-through rates of up to 33% while sending
almost 5 push notifications a day.
As the count of push notifications decreases, the decrease in click-through rates is seen. To
state, when the push notifications frequency decreases to 1 to 3 alerts a day, the CTR is
reduced by thrice, which is almost 11.40%.
Key Takeaways:
➢ The best frequency to send astrological push notifications is 5 notifications a day.
➢ The highest click-through rate for the astrology industry is up to 33%.
➢ The second best push notification frequency for the astrology industry is 1 to 3 push
notifications a day, with CTR reaching up to 11.40%.
Push Notification Content Best Practices for the Astrology
Industry
The content for astrology push notifications have a lot of scopes to play around with. There are
various alerts a website can send ranging from sending daily predictions to tarot card reading.
Or sending best tips and suggestions to stay in accord with one’s predictions, career, love life,
health, and so on.
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Truepush studied the push notifications content of the astrology industry clients. The tone used
in most of the push notifications is conversational and evokes customers’emotions.
The title of the astrology notification is short and consists of around 2 to 4 words, whereas the
description is of medium length consisting of somewhere around 5-8 words.
In almost 90% of astrology notifications, the usage of at least one emoji is seen in the title,
adding to the aesthetics part of it.
The usage of words like ‘Free’, ‘Lucky day’, time urgency words like ‘Last date’, ‘Too late’, etc
are seen in the push notification content.
Examples:
source
Above is an example of astrology push notification sharing daily engaging updates.
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Source
An example of astrology push notifications sending event alerts.
source
An example of Tarot card reading push notifications.
Source
An example of astrology push notifications sending conversation updates.
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Key Takeaways:
➢ The ideal length of the astrology push notification title is 2 to 4 words.
➢ The ideal length of the astrology notification description is short ranging from 5 to 8
words.
➢ The use of emoji is higher in notification titles and can be seen in almost 90% of
astrology notifications.
➢ The use of the click-to-action button is minimal, but the description includes powerful
words.
➢ The tone of astrology push notifications is conversational.
