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Use Content Marketing To Educate Customers and Drive Sales: Social Media

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Overview of how to use social media to generate sales, build a tribe and more

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Use Content Marketing To Educate Customers and Drive Sales: Social Media

  1. 1. 1 Social Media: Use Content To Educate Customers and Drive Sales Ramon Ray, Entrepreneur Founder, Smart Hustle Magazine @ramonray
  2. 2. 2 Visit www.SmartHustle.com Get insight to start and GROW your business. Hear and learn from other business owners!
  3. 3. EVERYONE IS DISTRACTED
  4. 4. NO ONE CARES ABOUT YOU or YOUR BUSINESS
  5. 5. ATTENTION IS CURRENCY
  6. 6. YOU MUST EARN ATTENTION
  7. 7. Every business owner must be a publisher 7 Build A Tribe Not Sales Build Your Personal Brand
  8. 8. Entrepreneur, global speaker, best selling author
  9. 9. Expert Witness to United States Congress
  10. 10. Tweet @ramonray
  11. 11. 12 Why Social Content Marketing?
  12. 12. People are searching for entertainment or information People are connecting (engaging) with each other (news, funny videos, etc) 13
  13. 13. Conversation Marketing 14 Traditional Sales
  14. 14. Every business owner must be a publisher 15 Build A Tribe Not Sales Build Your Personal Brand
  15. 15. 16 Money will come after you build your brand, build your tribe and add value
  16. 16. 17 Convert tribe members to customers.
  17. 17. 9 Social Content Best Practices 18
  18. 18. Give, Give, Give, Take 19 More Value Wins Every Time
  19. 19. Lowes fix in Six 20
  20. 20. 21 Use Social Media for Insight on Your Market & Customers
  21. 21. 22 Listening posts…. •LinkedIn Groups •Twitter Hashtags and Trending •Facebook Social Graph •Instagram, Pinterest Engagement
  22. 22. Good Headlines •Short •To The Point •Descriptive •Search Engine Friendly 23
  23. 23. Be Responsive 24
  24. 24. 25 Your content should be engaging. Should catch the eye.
  25. 25. 26 HAVE FUN WITH YOUR CONTENT
  26. 26. Tell a Story 27
  27. 27. Story Ideas 1. Your customers 2. Your industry (news, best practices) 3. Your community 4. Your products and services 5. Thought leadership (advice, inform, educate) 6. Personal tidbits (gently) 28
  28. 28. Babies do not belong as profile images
  29. 29. 30 Mobile Rules – 3” + Screen
  30. 30. The Power of Audio and Video 31 Humanize Your Brand.
  31. 31. 32
  32. 32. 3 Types of Video •Sizzle Reel •Education Video •Personal Video 33
  33. 33. 34 http://bit.ly/firemansavescat
  34. 34. 35
  35. 35. 36 Live Streaming - VIDEO
  36. 36. 37 Paid Advertising on Social Media
  37. 37. 38 1. Fail/Succeed Fast 2. Quickly gain insight 3. Test advertising copy and offers 4. Leads/Sales/Follower 5. MEASURE, MEASURE, MEASURE…
  38. 38. Hiring Social Content Expertise 39
  39. 39. Social Expert Hiring Tips… 1. Don’t hire because you can’t do it. 2. Don’t hire because you don’t have the time 3. Interview several people, get referrals 4. Agencies vs Consultants 5. Is Your Expert LISTENING to YOUR needs 6. Is Your Expert an Expert or an Illusionist 7. Social Production, Marketing and Advertising Are Different 40
  40. 40. Content Curation 41
  41. 41. Content Curation •Get content from content creators – newsletters, blogs, news sites •Create list of content sources (bookmarks, RSS feeds) •Follow interesting people •Use Pocket App – to “read stuff later” •Use A Social Scheduling App – Buffer 42
  42. 42. 4 Deceptively Easy Ways To Social Content Marketing & Education Success 43
  43. 43. Frequent Relevant Engaging Analytics 44
  44. 44. EVERYONE IS DISTRACTED
  45. 45. NO ONE CARES ABOUT YOU or YOUR BUSINESS
  46. 46. ATTENTION IS CURRENCY
  47. 47. YOU MUST EARN ATTENTION
  48. 48. Every business owner must be a publisher 49 Build A Tribe Not Sales Build Your Personal Brand
  49. 49. 50 The ONE Secret to Social Success…
  50. 50. Take Baby Steps 51 Don’t Wait for Perfect Be Yourself
  51. 51. 52 Social Media: Use Content To Educate Customers and Drive Sales Ramon Ray, Entrepreneur Founder, Smart Hustle Magazine @ramonray
  52. 52. 53 Visit www.SmartHustle.com Get insight to start and GROW your business. Hear and learn from other business owners!

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