28. Story Ideas
1. Your customers
2. Your industry
(news, best
practices)
3. Your community
4. Your products and
services
5. Thought
leadership (advice,
inform, educate)
6. Personal tidbits
(gently)
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40. Social Expert Hiring Tips…
1. Don’t hire because you can’t do it.
2. Don’t hire because you don’t have the time
3. Interview several people, get referrals
4. Agencies vs Consultants
5. Is Your Expert LISTENING to YOUR needs
6. Is Your Expert an Expert or an Illusionist
7. Social Production, Marketing and
Advertising Are Different
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