Why this Kolaveri di ??? - Analysis of Virality
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This presentation is an anlaysis about the buzz in town - "Why this Kolaveri di... " Tamil Song from the movie "3". The song went to become an instant hit in just 3 days with more than 3 million views...
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Why this Kolaveri di ??? - Analysis of Virality
- 2. The Song “Why this Kolaveri di..” became Viral within a week in India / US / Australia.. Let’s Explore Why this Kolaveri…
- 3. Interesting Insights Trending topic in Twitter (18 to 23 Nov) .. .. Went Viral within a week’s time
- 4. Interesting Insights More than 2.5 million views 10,000 + Comments 5,000 +Favorites - Combined metrics of all instances of the song in Youtube…
- 5. Interesting Insights The song is most popular amongst Gen Y …. Mostly in the age group 18 to 24 across US / Australia & India
- 11. Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
- 12. Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
- 13. Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
- 14. Once the song became viral, it was covered in Media Channels.. Leading to more hits & views…
- 15. The song became the No.1 trend in Youtube within 3 days…
- 16. Natives were able to understand the song along with the lyrics… .
- 17. Non-tamil audience somehow managed to understand the meaning of the song from their peers, friends etc..
- 18. Non-tamil audience somehow managed to understand the meaning of the song from their peers, friends etc..
- 19. To make life easier and for everyone to understand, the details about the song were uploaded to Wikipedia along with Glossary of terms…
- 20. Simplicity… Simple English words… Trendy Youth Lingo… + Subtitle’s as such… making it easier for people to sing along with it.. Emotional Connect… It’s a song by a young guy with a broken heart… Very common & Universal feeling Superb Beats… The beats were simple yet nerve wrecking… Enabling everyone to enjoy regardless of the language…
- 21. It’s everywhere.. Making it Unavoidable.. The popularity was instantaneous that it created curiosity for every netizen to hear it… and analyze what’s so great about it
- 22. Addictiveness… Majority felt that, at first instance, it was not catchy… But then, they felt addictive …
- 23. The Meme Effect … Adding a “u” to the normal language.. Is catching up slowly…..
- 24. Truly… What a “Kolaveri..” ….