Jonathan Kay, Cofounder of mobile app marketplace, Apptopia, shares his learnings from building Apptopia including getting TechCrunch coverage *before* he launched a website.

1. Traction &
“Buzz”
(for founders)
Jonathan Kay

3. Where I Came
From…
p
I

4. PAGE#RamenCamp | @Apptopia | @JonathanCKay
Ambassador of buzz
4

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What I preached
5

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But seriously…
6

7. What I Learned
l
II

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Problems with “Buzz”
Money
What is the name
of this event
again?
Time
You have very,
very, very, very
little.
Scalability
Essential to
successful
marketing effort.
8
$ x 6

9. What You
Should Do
( III

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Tell everyone
brand association

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Traditional marketing has
companies speak to many, to
reach one. Today we speak to
one, to reach many.
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Tell everyone
word of mouth

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Tell everyone
f*ck competition

13. First Be
Unscalable
9
IV

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First be Unscalable
pick up the phone
14
Who do you know?
Who do they know?

15. Sell Before You
Can Sell
$ V

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old school
16
Sell before you can sell

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Sell before you can sell
“launch day”
17

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= happy investors
18
Sell before you can sell
< risk

19. Evangelists
Really Help
o
VII

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Evangelists really help
make them feel the love
20

21. Good Stories Go
a Long Way…

VI

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Good stories work
share them
22
12,500+ Downloads
20,000+ Uniques

23. Do It Yourself
(at first)
!
VIII

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Do it yourself
(at first)
PR Firms Ambassadors of
Buzz

25. YOU
THANK
Questions??? Jon@apptopia.com