1. Project EDSA Media Plan
GOAL: Bring Historical Project EDSA to MAINSTREAM Attention
Strategies
Create Viral
Video
Trend #edsapeacemural
#longestpeacemural
Attract a broad range
of volunteers
Involve Media BIG 3
(ABS/Studio23,
TV5/Aksyon5, GMA/
CH11)
Make on-site
promotions
Build
Centralize &
Organized
Documentai
on
Objectives
 Pre-event
Teaser
MONDAY
 Post
event
Wrap-up
SUNDAYS
 Launch online contest
for crowdsource (BEST)
- BEST Smile for
Peace
- BEST Group for
Peace
- BEST Couple for
Peace
 Engage audience in
Social Media
- Post Infographics
with hastag and
Ivolunteer link and
tagline story (Pre-
during-post)
- Like-Comment-
Share- Link
 Interviews
- Volunteers,
- Organizers,
- Passerby
- Military
- Youth
 Post on Bulletin
boards of
websites/ Social
Media
- Organizers
- Volunteer
organization
websites
 Themed Pictures
- FACES of
PEACE
- PEACE in
 Collate videos
coming from the
BIG 3 (Youtube/
websites)
 Utilize existing
resources & Post
to BIG 3 Medias
- Mam honey
- COS
- CRG CO
- Wheel Mobile
- Artist Org
- YOUTH Org
- Passerby
- Family
- BARKADA
 Create
Onsite Buzz
- Flyering
- Megaphon
e Chatter
- On-site
Signs
Wall of
Sponsors and
Volunnteers
COMPUTER AT
GATE 1 FOR
LIKES
 Build &
Manage
Project
Edsa
Blog Site
`

2. - Invite all friends (
per Admin)
 Utilize existing
resources and post in
available Media
ACTION
- FUN &
PEACE/
Wackies
- Bayanihan @
work
- Per LEG Pics
Photographer ala
Phoobooth= Project
EDSA album
 Involve TV
PERSONALITIES
c/o Ralph Aai