How do marketers mix their owned, curated and promotional content? While the right ratio will be different for every brand, we looked into our Q4 2014 data to determine what marketers are really doing in practice on Twitter, Facebook and Linkedin.

1. Owned vs Curated vs Promotional
Social Content
Curated content accounts for nearly half
(48%) of the links that marketers post to
social media. Marketers share almost
twice as many promotional posts (34%) as
owned content (18%) posts.
How do marketers mix their owned, curated and promotional content? While the right
ratio will be different for every brand, we looked into our Q4 2014 data to determine
what marketers are really doing in practice on Twitter, Facebook and Linkedin.
Twitter Facebook LinkedIn
Marketers share the most curated content on LinkedIn, the most owned content on
Twitter and the most promotional content on Facebook.
What do marketers post?
Promotional content (60%) earns the
most clicks from audiences looking for
opportunities, while owned content only
earns a small slice (8%) of all clicks.
Twitter Facebook LinkedIn
Marketers share the most curated content on LinkedIn, the most owned content on
Twitter and the most promotional content on Facebook.
What do audiences click?
Which publishers are most
popular with marketers?
Which publishers earn the
most clicks from audiences?
Upstart and established publishers top
the marketers’ favorite sites for
curated content.
Audiences respond to major
publishers as well as how-to content
from career sites.
All data taken from sample of 2,379 social posts published via Rallyverse from October - December 2014.
Created by The Team At Rallyverse.
Find us at www.rallyverse.com or @Rallyverse