Rally Webinar: Creative Seasonal Hiring Strategies
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Get a jump on seasonal hiring with creative social media and digital marketing strategies. Our featured speaker is Kelly Burns, Recruitment Marketing Specialist at Xanterra Travel Collection, which manages the lodges inside Yellowstone National Park. Kelly shares her top social and digital strategies for attracting and recruiting 3,000 seasonal employees to live and work in Yellowstone from April through October each year. You’ll learn creative strategies that will help you recruit in any season.
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Rally Webinar: Creative Seasonal Hiring Strategies
- 1. Creative Seasonal Hiring Strategies IN PARTNERSHIP WITH
- 2. © 2019 What You’ll Learn Today • Fresh ideas to activate your employees on social media to drive referrals • Creative uses of video that will make your seasonal jobs stand out • Digital remarketing strategies to bring back your best hires • Live Q&A!
- 4. © 2019 Lori Sylvia Founder and CEO Rally @lorimsylvia @rally_rm Kelly Burns RM Specialist Yellowstone National Park Lodges
- 5. © 2019 Winter 2lodges 400employees4dining facilities Summer
- 6. © 2019 Creative Seasonal Hiring Strategies
- 7. © 2019
- 8. © 2019
- 9. © 2019 Strategy: Social Media of job applicants use social media in their job search 79% 84% of organizations use currently and 9% are planning to use 73% of millennials found their last position through a social media platform Source: Glassdoor Source: Aberdeen Group Source: SHRM
- 10. © 2019 Hashtag Contest • Idea • Platform • Launch • Management
- 11. © 2019 Employee Engagement When you try to leave your dorm but there are baby elk everywhere. 💕 The good outweighs the bad even on your worst day We made it!! New digs for the summer!
- 12. © 2019 #yellowstonejobs Results Vanity Metrics Traffic Metrics Followers Hashtags Website444% 108% 215%
- 14. © 2019 Pro Tips 1.Choose the channel that best matches your audience 2.Keep it simple 3.Tailor the content to fit other posting channels
- 15. © 2019 Strategy: Referral Program
- 17. © 2019 Strategy: Remarketing From their Writing & Baby Jobs email campaign, Newell had a 30% open rate, a 6% click to open ratio, of which 9% clicked on the “apply” link!
- 20. © 2019 Strategy: Video of marketers say video gives them a good ROI 78% Online video will account for 80% all web traffic by next year Social videos generate 1200% all web traffic by next year Source: Wyzowl Source: Cisco Source: Impact
- 21. © 2019 Video What It's Like to Work in Yellowstone Community Living in Yellowstone Feeding Yellowstone Employees 889 views 4,555 views 367 views
- 22. © 2019 Video Use video to influence all stages of the candidate journey: • Awareness: social media • Consideration: website • Interest: YouTube • Onboarding: email
- 23. © 2019 Strategy: Retargeting From retargeted ads alone, Wells Fargo received over 9,800 applications in 2018, and from those candidates who applied, 500 hires were made!
- 24. © 2019 Q&A Lori Sylvia Founder and CEO Rally @lorimsylvia @rally_rm Kelly Burns RM Specialist Yellowstone National Park Lodges