Learn with Lori #6: What we learned from the Social Recruiting Rally
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Analysis of the results from the Social Recruiting Rally with new insights about the type of content that works to engage talent on social media and how you can use this strategy to find success in 2023.
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Learn with Lori #6: What we learned from the Social Recruiting Rally
- 1. What we learned from the Social Recruiting Rally
- 2. © 2023 Rally® ︱ COMPANY CONFIDENTIAL • First-of-its-kind digital event • Objective: Learn what works better to attract talent • Tested: 5 social media templates on various topics • Powered by: Our Rally Inside Recruitment Marketing Tool Thank you!
- 3. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Testing Marketing Failure Recruitment Marketing
- 4. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Key Takeaway #1 41% More LI & FB posts got engagement when using our templates
- 5. © 2023 Rally® ︱ COMPANY CONFIDENTIAL You got 41% more hits!
- 6. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Key Takeaway #2 19% better 149% better The templates made a significant improvement on FB
- 7. © 2023 Rally® ︱ COMPANY CONFIDENTIAL You drove 2,437 clicks in 1 week!
- 8. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Key Takeaway #3 18 Ave. Clicks per Link SRR users 36 Ave. Clicks per Link Other Rally Inside users More experience
- 9. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Skill + Time
- 10. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Post Topic SRR Others Team Jobs + Benefits ✅ ✅ Team Jobs + Employee Recognition + Holiday ✅ Team Jobs + Culture ✅ Employee Testimonial + Career Progression + All Jobs ✅ ✅ Individual Job + Benefits ✅ ✅ Content Topics published by all Users Jan. 23-27
- 11. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Ave. Clicks per Link LinkedIn blues Facebook purples SRR Others Others SRR SRR SRR SRR Others Others Others SRR Others dotted SRR solid Testimonial Story
- 12. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Key Takeaway #4 Difference was the Call to Action • Learn more / Read X’s story: • Join us (same as Apply Now) Image type was similar ✔ X SRR vs. Others’ Employee Testimonials
- 13. Lessons Learned to make your social recruiting content BETTER!
- 14. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Promote Team Jobs over Individual Jobs LinkedIn blue Facebook purple When promoting a job, talk about your: ● Benefits ● Culture ● People
- 15. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Team Jobs = More Hits LinkedIn blue Facebook purple Can you tell a story or be entertaining? That’s a homerun on social!
- 16. © 2023 Rally® ︱ COMPANY CONFIDENTIAL What Content Works Better Where LinkedIn blue Facebook purple
- 17. © 2023 Rally® ︱ COMPANY CONFIDENTIAL What Content Doesn’t Work Where LinkedIn blue Facebook purple
- 18. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Traditional recruiting: Where? Which channels did job applicants come from? Recruitment Marketing: What? What content and messaging attracted candidates to us? What Are We Learning Together? THE ADVANTAGE IS KNOWING “WHAT” TO PUBLISH “WHERE”
- 19. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Keep going! • Keep using Rally Inside! • Post 3x per week per channel • Track everything with Rally Links • Use the reports and Benchmarks • We’re getting better together!
- 20. © 2023 Rally® ︱ COMPANY CONFIDENTIAL