HOW TO WIN CUSTOMER TRUST (35 WAYS)
There are concepts that never change in the world of sales, and one of them is the importance of building and gaining customer trust.
Even if the means change with the latest technologies, it is necessary to retake the trust factor in the commercial activities and in the relationship with our customers.
Trust is one of the elements of the eternal equation for success in selling, one that will never go out of fashion.
For this, here you can find 35 ways to earn your customers' trust. I hope you like it!
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7. Business relationships are based on trust.
Focus on building a personal relationship
with your potential customers
before trying to close a sale.
1
8. Focus on understanding your customers
and discover their needs,
motivations and desires
2
9. Don't talk about yourself and your product first.
The priority are their problems and challenges.
To earn their trust, show genuine interest in your
customer's success, not your own.
3
10. You must be an expert seller and a leader in
your sector to build trust.
4
Know the buyer's industry, business problems
and how to solve them
11. Get referred by someone the buyer trusts.
Connect with strategic references
who can recommend you.
5
12. Use testimonials from satisfied customers,
customers who have bought from you and who
claim they would buy from you again.
6
15. If they are not ready to buy today, don't lose
interest in them.
Add value to the prospect and generate a good
experience even if they don't buy today.
9
16. Help your client identify the real problem,
diagnose the impact of solving it
and help them make better decisions
in the shortest possible time.
10
17. Fulfill your promises and their expectations
Be honest, generate realistic expectations,
and try to overcome them after closing.
11
18. Try to see things from the point of view
of your clients, with empathy.
Look through their eyes!
12
19. Try to give a superservice,
not sell a superproduct.
Providing a great service, whether they buy or
not, is a way to build trust.
13
20. Use persuasive stories to engage your clients.
Their level of attention and commitment
increases if the story is related to them.
14
21. Do not lower your prices at first.
That not only reduces your value,
but also the customer trust
15
22. Use the latest tools of social selling, content
marketing, lead nurturing, branding, etc.,
which are means of increasing the trust
of the client in our option
16
23. Direct your customer through
your sales process.
Don't leave them lost in the middle, waiting for a
call, action or not knowing what to do.
17
24. Do not try to manipulate customer behavior.
It's about convincing and persuading,
not manipulating or imposing
18
25. Control your non-verbal communication.
Avoid unnecessary and negative gestures
or an inappropriate tone of voice.
And remember to smile!
19
26. Make the buying experience
easy and enjoyable from the beginning.
Invest in a good Customer Experience
20
27. Reduce the psychological costs and
associated insecurities
perceived by the client of our product.
21
29. Availability.
Remind them that you are available when they
need it and make it easy for them to contact
you in all possible ways and channels
23
30. Be transparent and honest.
Be sincere about what you can do
and what you cannot do for the client
(No small print!)
24
31. Always prepare and plan meetings with your
client, without improvising.
Research the potential buyer to communicate
effectively and gain their trust
25
32. Don't use the pressure.
Customers do not like to be sold to,
and will buy when ready for it.
26
33. Look for solutions adapted
to the particular case of your client.
Each client must feel
unique and special to trust you.
27
34. Your words and actions
must go in the same direction.
Confidence is perfected by our actions,
rather than by our words
28
35. Avoid mistakes.
And if they happen, don't hide them, respond
to any incident quickly, apologize and
solve the problem as soon as possible
29
36. Never try to sell something
the customer doesn't really need
30
37. Show that you understand the buyer
and try to connect through
common interests
31
38. Respect the client, their time and their goals.
If you don't respect them,
you won't be worthy of their trust
32
39. Ask questions that show
interest in their business,
not in making a sale.
33
40. Remember: Trust is earned over time
(You don't usually marry the girl
the day you meet her)
34
41. Keep learning!
35
Customers and the market change,
you must continually adapt and train yourself to
maintain their confidence
