Important

1. Mega Project Presentation On
ITC Company
Presented to : Mr. Arun Panuli
Presented by : Amit Shukla
Priya Rani
Rakesh Pande
Rao Shakir
Student : Master of Business Administration (M.B.A.)1st year
Quantum School of Business,
Roorkee, Uttrakhand (INDIA)
Date : 22st November2014
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2. ITC AT A GLANCE
Industry: Conglomerate; Public
Founded: On August 24,1910
CEO: Yogesh Chander Deveshwar
Headquartered: Kolkata; West Bengal
Employees: 25,959 app.
Diversification: FMCG, Hotels, Paperboard and
Packaging, Agri Business & IT
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3. HISTORY OF ITC
 24 AUG1910 – ITC incorporated under the name of ‘Imperial
Tobacco Company of India Limited’.
 1925 – Started Packaging and Printing business beside
cigarette manufacturing
 1975 - started HOTEL BUSINESS as ‘ITC- Welcome Group
Hotel Chola’
 1979 – started Paperboard business
 2000-10 – started manufacturing Greeting, Gifting and
Stationary Products
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4. FMCG
 Fast-moving consumer goods (FMCG) are products that are sold
quickly and at relatively low cost
 Though the profit margin made on FMCG products is relatively
small, they are generally sold in large quantities, thus the
cumulative profit on such production can be substantial
 Examples such as soft drinks, over the counter drugs, toys,
processed foods and many other consumables.
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5. FMCG Companies in India
 Hindustan Uniliver
 ITC
 Amul
 Godrej Consumer Products limited
 Dabur India Lit.
 Emami
 Colgate Palmolive India Limited
 Zydus Wellness
 Britannia
 Wipro
 Cavinkare
 Parle Agro
 Nirma 5

6. Vision & Mission
 VISION - Sustain ITC’s position as one of India’s most valuable
co-operation through world class performance, creating growing
values for the Indian economy and the companies stakeholders
 MISSION - To enhance the wealth generating capability of the
enterprise in a globalizing environment, delivering superior &
sustainable stakeholder value
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7. Objective
 Building awareness and improving the availability and use of
trade intelligence
 Enhancing policies for the benefit of exporting enterprises
 Building the export capacity of enterprises to respond to
market opportunities
 Mainstream inclusiveness and sustainability into trade
promotion and export development
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8. Board of Directors
 Chairman : Mr. Y C Deveshwar
 Executive Directors : Nakul Anand, P V Dhobale, K N Grant
 Non Executive Directors : A Baijal, S Banerjee, A Duggal, A V
Girija Kumar, S H Khan, R E Lerwill, S B Mainak, S B
Mathur, P B Ramanujam, S S H Rehman, Meera Shankar, K
Vaidyanath
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9. Logo Of ITC
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10. Cigarette as starters
 Insignia
 India Kings
 Classic
 Gold Flake
 Silk Cut
 Navy Cut
 Scissors
 Capstan
 Berkeley
 Bristol
 Flake
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11. ITC Hotels
 ITC Grand Chola, Chennai
 ITC Grand Bharat, Gurgaon
 ITC Maurya, New Delhi
 ITC Maratha, Mumbai
 ITC Gardenia, Bengaluru
 ITC Windsor, Bengaluru
 ITC Grand Central, Mumbai
 ITC Sonar, Kolkata
 ITC Kakatiya, Hyderabad
 ITC Rajputana, Jaipur
 ITC Mughal, Agra 11

12. Some other products of ITC
 Classmate
 Ashirvad
 Tobacco products
 Vivel, Fiama di wils, Superia
 Wills lifestyle and John Players
 Mangaldeep agarbatti and Aim safety matches
 Candyman and Dark Fantasy
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13. Social initiative
 Generates livelihood for 5 million people
 ITC’s E-choupal benefits over 4 million farmers
 ITC’s Farm and Forestry initiative have greened over 125,000
hectares of barren land creating 56 million person days of
employment
 ITC’s Watershed Development programme brings water to
over 90,000 hectares of land which are dry and water stressed
area
 Imparting education to Farmers,Women,Children and other
backward Un-Educated class
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14. Interesting Facts
 WOW (Wealth Out of Waste Campaign)
 Carbon Positive for nine years in a row
 Water Positive for twelve consecutive years
 Solid Waste recycling for last seven years
 FSC-CoC (Forest Stewardship Council-Chain of Custody)
Certified
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15. Role of ITC in India
 Improve the standard of living
 Creation of Employment
 Contribution in the revenue
 Produce good quality products
 Deals in various products that are useful in the development of
the society
 Contribution to the general welfare of society
 Development of human resources
 Reduce disparities among nation
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16. Conclusion
 ITC promoting their brands through advertisement campaign
as well as door to door promotion.
 ITC is also focusing on retailers and wholesalers to promote
their brand.
 The demand for their product is very low,because people don’t
know about their brands very well.
 ITC knows their weakness in personal care market,so they are
applying new concept to overcome their weakness.
 ITC now offering more margin,exiting offers and long credit
period to retailers and wholesalers.
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