The E-commerce Industry Is a Growing Sector With 1.61% of Global GDP. The Asia Pacific Is the Largest E-commerce Market in the World.

1. All you Should Know About E-commerce
By Rakesh Dadhich
The CEO

2. E-commerce
What is E-commerce?
•In its simplest form, E-commerce is the buying and selling of products and services by businesses or
consumers over the Internet. It encompasses the entire scope of online product and service sales
from start to finish. E-commerce tools include computer platforms, applications, solutions, servers and
various software formats manufactured by e-commerce service providers and purchased by
merchants to increase online sales.
•The E-commerce concept relates to business or financial transactions that facilitate electronic
payments of items purchased from online stores and service vendors. E-commerce covers a broad
range of business activities, from digital content used for online consumption to conventional orders of
online merchandise.
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3. E-commerce
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4. E-commerce Trend in India
E-Commerce industry is growing at an astounding rate in India and is expected to account for 1.61% of the
global GDP by 2018. The Asia-Pacific region is currently the largest E-Commerce market in the world,
surpassing Europe
•Wallet Usage rising
•Cash-On-Delivery (COD) remains the most preferred online payment method
•60% of online purchases happen during business hours. (9AM – 5PM)
•Indian E-commerce market is expected to reach $64 billion by 2021, growing at a five-year CAGR of 31.2
percent.
•More Emphasis on Data Analytics
•Most of the Indian digital shoppers are from 8 metro cities and other small metros and fall in the age group of
16-34 years.
•Virtual Shopping Experiences Will Bloom
•Artificial Intelligence
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6. E-commerce Trend in India
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7. Advantages of E-commerce
•Buying/selling 24/7
•Sell Internationally
•Easier to Encourage Impulse Buy
•Easy to Retarget or Remarket to Customer with AI (Artificial Intellegence)
•Gain Access to Customer Data Easily
•Able to Process a High Number of Orders
•No need of physical company set-ups.
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8. Disadvantages of E-commerce
•Cultural Obstacles
•Availability issue in remote location
•Online Reputation issue
•Expensive setup cost
•E-commerce Does Not Allow You to Experience the Product Before Purchase
•Price and Product Comparison
•Lack Of Personal Touch
•Need For Internet Access-
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9. Artificial Intelligence in E-
commerce
• Improve Recommendations for Customers
• Identify Exceptional Target Prospects
• Retarget Potential Customers
• Implement Virtual Assistants
• Provide a Personal Touch with Chatbots
• Create a New Level of Personalisation Across Multiple Devices
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10. Global E-commerce Trends
• Global B2B E-commerce Sales Dominate B2C
• Domestic Shoppers Look beyond their Borders When They Go Online
• Online Payment Preferences Vary Around the World
• Most Shoppers Won’t Purchase from a Site that’s Not in Their Language or Currency
• Mobile Checkout Evolution
• In-store And Online ROI Merge
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11. Global E-commerce Trends
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13. Winner of E-commerce in India and
Abroad
Top Winner of E-commerce in India and abroad
•Amazon
•Flipkart
•Ebay
•Alibaba
•Walmart
•Snapdeal
•Paytm
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14. What You Should Know about E-commerce
•E-commerce is not just for big businesses.
•E-commerce benefits local businesses.
•E-commerce sites need to be mobile friendly
•E-commerce has a social component.
•Marketing is Essential
•Customer Service is King
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15. Future of e-commerce- Mobile
Commerce
• Consumer behavior is drastically changing the landscape of retail technology, and it’s happening
before us at a blinding pace.
• The expectation is that 64% of all people will have a mobile phone in 2019
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16. Future of- Mobile Commerce
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18. Smart Devices
• In the last few years, several smart devices that allow users to go online with even smaller
devices have been introduced:
• Smart watches
• Smart glasses
• Smart…
• Artificial intelligence integrated with E-commerce
• Intelligent agents, also called artificial intelligence (AI) agents or shopping agents, are the engine
below all the smart devices shown above. They interpret the interactions with the user and try to
present the right content, product or feature to the user.
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19. E-commerce – Important Things to
Keep a Note
• Lack of proper product description
Gone are those days with a myth that small product descriptions are sufficient for e-
commerce portals. Word count of a page is categorized in two ways. One is the default
word count and the other is the unique word count. Default count speaks about the words
in the menu, footer, sidebar. The unique content is the one where you are talking about
the product.
• Using same product description from manufacturer –
It is not good idea to copy the same content from manufacturer sites.
The same description are distributed to many online stores.
It will be good if we write our own description in a manner that can sale the product.
This approach will help us to generate unique content for the websites ……………Contd…………

20. E-commerce – Important Things to
Keep a Note
• Reviews about a product
It is very important that e-commerce sites should have product reviews and ratings in it. If
there is no reviews and ratings in the product you will be loosing a greater part of the
audience. 80% of buyers are looking reviews of the products on online stores. Fresh
reviews coming up will keep the pages alive and invites fresh bots coming in and it is part
of generate unique content that speaks about your products, brands and store.
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21. E-Commerce– Important Things to
Keep a Note
• Adhere to the three basic principles of SEO – Users, Users and Users
Make sure that you are reaching out to the customers demand through your online portal.
Make your product description look genuine with model number in the title tag, H1 tags,
mention brand name in the title tag and in the heading tag. Image alt tag information, no
keyword stuffing required.
• Maintain unique title of the product
E-commerce websites usually face this issue with having duplicate titles of products. It is wise
to use unique key phrases by following syntax like (Brand-Model-Item Type) because
online stores usually sell same of products of different brands. Even though search
engines are aware of it, key phrases will compensate for the inevitable losses.

22. E-commerce – Important Things to
Keep a Note
• Some Check list for e-commerce website –
I. Navigation at the very top
II. Clear option for purchase.
III. Build a social community for the customers
IV. It is always good to add blogs/news in your website. It will help users to know about your
social appearance.
V. In thank you page . We should also promote some other offer category wise
VI. Unique USP that can sell the products.
VII.Festival wise promotion of the products w.r.t country
VIII.Proper implementation of inbound methodology i.e Attract-Convert-Close Delight

23. Customer Journey

24. Any Questions?