1. How to do PPC
Shiva Kumar C
CEO, CA Infotech India Private
Limited

2. What is AdWords?

3. What is PPC (Adwords, BingAds)?

4. How to get set up for
Success

7. 1. Choose Specific Keywords
Keywords Examples
● Google Apps Vs. Google Apps Migration
What it Looks Like in AdWords

8. 2. Build out Negative Keywords
Negative Keyword Examples
● e.g. [-play store], [-apps], [-app], [-store], [-play], [-free]
What it Looks Like in AdWords

9. 3. Choose your Network
Networks to Choose
● Search Vs. Display
What it Looks Like in AdWords

10. 4. Choosing the Right Ad
Having a headline that Stands out
Strong Call to Action
Social Extensions
"Sitelinks can improve CTR by
Site Links
as much as 30%"
What it Looks Like in AdWords

11. Fixing a Budget
● Budget varies from place to place.
● We recommend a budget of at-least USD
200 a month to start with.
● Increase your budget periodically.
● Keep a check on how your budget is
utilized month after month.
● Not getting results in the first month? Let
the ads run for the same budget for couple
of months.

12. 2. Tracking Your Success
"This is the most important area of AdWords which gives you key insights into what is
leading to business and what is not. Google Has 2 products for this:"
Google Analytics Conversion Tracking
● More complex, but provides more information ● Less complex, but provides less information
about where your clicks are coming from. about where your clicks are coming from.
● Ideal if you're interested in the entire flow of ● Ideal if you're only interested in
customers through your site, not just conversions.
conversions. ● Tracks conversions from AdWords sources
● Can include conversions from non-AdWords only.
sources, so it's a great comparison tool.
"You NEED to have some sort of tracking in place to record your return on
investment. Failure to do so means your investing blindly"

13. Any Questions???
Email us at
shiva@mycontactsca.com
info@cainfotechindia.com

14. Thank You for your Time!