Social Functions,Psychological Functions,Economic Functions.INFORMING PERSUADING REMINDING ADDING VALUE Distinguish from the competitors Product expansion-brand extension Encourage loyalty Reduce cost HELP IN BRANDING Previewing New Trends Previews, Create Demand,PRICING

1. Ms. Rajlaxmi Bhosale

2. Functions of Advertising
Social Functions
• Beti Bachao Beti Padao
Psycological Functions
• Thanda matlab COCA COLA
Economic Funtcions

3. FUNCTIONS OF ADVERTISING
INFORMING
PERSUADING
REMINDING
ADDING VALUE

4. FURTHER EXTENSION OF
FUNCTIONS
 Distinguish from the competitors

5. FURTHER EXTENSION OF
FUNCTIONS
 Product expansion-brand extension

6. FURTHER EXTENSION OF
FUNCTIONS
 Encourage loyalty

7. FURTHER EXTENSION OF
FUNCTIONS
 Reduce cost

8. FURTHER EXTENSION OF
FUNCTIONS
 HELP IN BRANDING

9. Previewing New Trends Previews
Inform about the virtues of new products, services and
ideas motivate consumers to obtain them because they
don't want to be left out.

10. Create Demand

Demand for specific products, services
and ideas through ad campaigns

11. PRICING
Educating consumer competitive prices
relative to the current market

12. Advertising: Functions

13. Objectives of advertising
Promotion
of new
products
Creation
of Demand
Confirm
imagery
Change
habits
Break the
ice
Build
ambience
Generate
sales lead
Build
awareness
Reminder
Sustain
Preference
Intensify
Usage
Enter
new
markets
Develop
brand
equity

15. Advertising: Role in Marketing

16. Advertising: Role in Marketing
Corporate image
Build confidence
Create identity
Publicize the strength

17. Advertising: Role in Marketing
 Corporate image

18. Advertising: Role in Marketing
 Corporate image

19. Advertising: Role in Marketing
 Corporate image

20. Advertising: Role in Marketing
 Corporate image

21. Advertising: Role in Marketing
 Corporate image

22. Advertising: Role in Marketing
 Corporate image

23. Advertising: Role in Marketing
 Corporate image

24. Advertising: Role in Marketing
 Face Competition
Fight with current, potential and emerging competitors
Making the market more competitive and offer the benefits to
the customers

25. Advertising: Role in Marketing
 Create Awareness
Recognizing need
Determining quantities and features of the product
Making the product popular

26. Create Awareness

27. Create Awareness

28. Create Awareness

29. Create Awareness

30. Create Awareness

31. Create Awareness

32. Create Awareness

33. Create Awareness

34. Create Awareness

35. Create Awareness

36. Create Awareness

37. Create Awareness

38. Create Awareness

39. Create Awareness

40. Create Awareness

41. Create Awareness

42. Create Awareness

43. Create Awareness

44. Create Awareness

45. Create Awareness

46. Create Awareness

47. Create Awareness

48. Create Awareness

49. Create Awareness

50. Create Awareness

51. Create Awareness

52. Create Awareness

53. Create Awareness

54. Create Awareness

55. Advertising: Role in Marketing
 Cost effective
Considered as cost effective promotional tool as compared to
other promotional tools

56. Cost Effective

57. Cost Effective

58. Cost Effective

59. Cost Effective

60. Cost Effective

61. Cost Effective

62. Advertising: Role in Marketing
 Distribution
Support channel members
Assist Distribution Efforts
Making awareness at each point of distribution

63. Distribution

64. Distribution

65. Advertising: Role in Marketing
 Promotion
Promoting the products
Making the products user friendly

66. Promotion

67. Promotion

68. Promotion

69. Advertising: Role in Marketing
 Product
Giving information about product
Explaining the product features
Making the customers understand various usage of the product

70. Product information

71. Product information

72. Productinformation

73. Productinformation

74. Productinformation

75. Advertising: Role in Marketing
 Quality Assurance
Giving information about product quality
Avoiding deceptive ads
Avoiding to attract buyers due to false advertising

76. Productquality

77. ProductQuality

78. Advertising: Role in Marketing
Pricing of the product
Awareness about product pricing
Making then understand that it is the right
price
Information about price changes

79. Product Pricing

80. Product Pricing

81. Product Pricing

82. Advertising: Role in Marketing
Product differentiation
Distinguish the product from other
products

83. ProductDifferentiation

84. ProductDifferentiation

85. ProductDifferentiation

86. ProductDifferentiation

87. ProductDifferentiation

88. ProductDifferentiation

89. Advertising: Role in Marketing
Achieving economies of scale
Solving seasonal fluctuations
Message reaches at much lower cost

90. Advertising: Role in Marketing
Creation of Good Will

92. THANK YOU!