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Enaar Infotech
Private Limited
Rajiv Chaubey PRESENTATION

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ABOUT PROJECT
The Inspiration
At 1.35 BN, India holds the second largest population in the world and at
the current growth rate will soon become the largest. As an economy, India
is considered as top of the pack amongst emerging markets and attracts
the world’s attention as a highly potent investment destination for the
sheer volume of internal consumption of goods and services that drives
economic growth. Yet when we map development and growth we either
look towards our cities or look to create more cities, thus ignoring the
strength that resides in rural India. We at Enaar Infotech caught the pulse
of what makes rural India tick and what is potentially the highpoint of
domestic growth. We came up with the following hypothesis that became
our single biggest inspiration to conceive this project.

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OUR TIMELINE
ENAAR INFOTECH PRIVATE LIMITED
THE COMPANY REGISTRED WITH ROC, PATNA
IN2013 UNDER COMPANY’S ACT
On 11.12.2013 COMPANY GOT
REGISTERED
AT THAT TIME WE HAD ONE MOTTO TO TAKE
TECHNOLOGY TO RURAL INDIA BUTWHAT &
How was not properly planned as we don’t have
complete details of rural india
To collect all the infolike population,
produce, no. of household,problems
faced by rural people, whatthey want
from technology toincrease their
income..etc, westarted PAN INDIA
SURVEY
2013 2014 2014-15
W R I T E S O M E T H I N G H E R E

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OUR TIMELINE
Finally Rural Mall & Rural Cinema
was conceptualized .
Rural mall& Rural Cinema
Digitisationof data complete
On analysingthe date, we came up
withan idea toprovide market to
rural produce- directfrom farmers
to consumers
After collecting all the required data
from all the villeges in india , we
started digitizing it
Survey Complete
2016-17
2016
2015
W R I T E S O M E T H I N G H E R E

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Our TIMELINE
Rural mall& Rural Cinema
To provide logisticsupport, a
presentationdone successfullyfor
Postaldept for tie up
WE SELECTEDTHEPLACE FOR
FRANCHISEETOBE APPOINTED
ON PAN INDIA BASISBASED ON
Populationwithin6 km of the
centre. Very stragiticallyselected
placefor panindia
WE CAME UP WITH PLAN OF
SETTING UP ASSISTED E
COMMERCE WITH ACTUAL
CENTRES RUN BY OUR
All data ,entire Indianvillagewith
population,house hold numbers
,etc digitized with area map
2018
2018
2016-17
E N A A R I N F O T E C H P R I V A T E L I I T E D

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OUR TIMELINE
We are now
launching from
Bihar in 2021
Rural mall& Rural Cinema
Unique franchiseemodel created , in whicheach franchisee
willget a 100 seater cinema hallwith no investment ( bigger
screen size of 25 ft and4k with dolbydigital plussound)
Secure server was created where
all the datais parked securely , after
proper authenticationonly one can
loginto our server andaccess data
base.
One data for marketing & staffand
one master data for owners.
Creating biggest rural or Indian
distribution network
A complete planwith the help of
franchiseewas made to reach each
nook & corner of country
2020
2019
2018
E N A A R I N F O T E C H P R I V A T E L I I T E D

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Project based on
following key
points
EMPOWERING RURAL INDIA INCREASING INCOME OF RURAL HOUSEHOLD
E N A A R I N F O T E C H P R I V A T E L I M I T E D
Ø Agriculture is a key driver for
the country
Ø Agri Tech: home grown
technology to increase yield and
quality of their produce.
Ø The change from “produce to
product” that needed skilling
Ø Enhancing shelf life of
produce through food processing
capabilities

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Project based on
following key
points
EMPOWERING RURAL INDIA INCREASING INCOME OF RURAL HOUSEHOLD
E N A A R I N F O T E C H P R I V A T E L I M I T E D
ü Connecting rural India to the rest of
the country
Ø Providing digital platform to market
products
Ø E-Marketplace to be able to connect
with buyers across the globe not just
the country
Ø Providing logistics support through
HUB locations
ü Leveraging the strength of the rural
population
Ø Household as a manufacturer

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Project based
on following
key points
EMPOWERING RURAL INDIA INCREASING INCOME OF RURAL HOUSEHOLD.
E n a a r i n f o t e c h p r i v a t e l i m i t e d
Ø Low cost
solutions to convert
household Produce
to Product
Ø Customized
solutions for every
household

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‘A success seem to be connected with action. Successful
people keep moving. They make mistakes, but they don’t
quit’.
THE EFFORT
We did survey of more than 800 Mn people residing in our villages.
exhaustive survey across 29 States, 739 Districts, 6710 Blocks, 257000 Panchayats and more than
658000 Villages and the results literally spoke volumes. It helped us conceive and envision an idea that
would effectively change lives

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S.W.O.T. ANALYSIS
S W
O T
Things needs to be arranged properly
are mentioned here. Millions of
people to manage.
Weakness
If we delay then may be other players
can enter but they need detailed plan
which can only be made on data
available.
Threats
Market size USD 125 Bn every hear
with no player at the moment in this
sector so first entrant will have all the
benefits.
Opportunity
OUR IDEA , survey, and strategy
Strengths

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S Rural Mall:The effort to providing a sure and fair e-market place to the farmers for their
products led us to create an AI based e-marketplace that would provide easy listing and the
ability to sell your products using an online platform.
Ø We engaged the brightest minds from India to create the platform that would
self-learn and improve the user experience with use.
Ø The registrations would be one time paid and would enable all users to market
and sell their produce through the platform
Ø The appointed franchisees would provide complete support for packaging and
logistics for ferrying the products to and fro from the house to the HUB
Ø We tied up with India Post Office to provide the entire logistics backbone of
product delivery across the country
Ø The platform would not only provide an e-marketplace but would help the users
conceive most relevant projects matching their produce and highlight matching
project reports to pursue
Ø The business model would entail revenue share with the platform for sale of
products.
STRENGHTS

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S
ü Rural Cinema: We realized that there was a clear lack of
entertainment facilities in rural India with only 13000 Cinemas
for our entire population as against 60000 Cinemas in China
Ø We decided to make entertainment the pivot of our
strategy to bring people together and thus conceived the
concept of more than 40000 screens across key locations that
would cater to a minimum 3000-4000 households within a 6
KM radius
Ø We would appoint 40000 franchisees where we would
create the cinema infrastructure for them at our cost. These
would be our local service HUB and will provide common
product packaging and logistics facilities
STRENGHTS

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S
ü Rural Cinema:
Ø The Cinemas would double up as internet hubs with 8-10
computer stations to be utilized by the people visiting
Ø The cinemas would be used for Entertainment, Education,
Skill Development and providing medical consultancy over
video calls
Ø The business model would enable the franchisees to get the
Cinema “free” on committing to lease out 4000 sqft of space
on long lease at no fee and undertaking the sign-up of at least
1200 households(6000 people) within a 6 Km radius.
STRENGHTS

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S
ü Our e-market place “RURALMALLS” to give our farmers the
ability to sell the products that they produce
ü providing localized support by grouping villages and creating
a HUB location through our Franchisee on our pre selected
locations
CHALLENGES
ü We need a self-learning digital model, the delivery of which
integrates with on ground presence to be most effective, given
the demographics of the population under discussion
ü We need cutting edge technology to amalgamate with a
simplistic idea that would bring these people together and
create a sticky platform
Strength

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O
NO ONE HAS ENTERED INTO THIS MEGA TERRAATORY SO FAR
FIRST ENTERANTADVANTAGE
MARKETSIZE : MORE THAN USD 200BN PER YEAR ( see Neilson report)
Minimum revenue each year willbe USD 100BN from NORTH INDIA & USD 100 BN
From SOUTH INDIA ( TWO HUBS)
OPPORTUNITY

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Formation of Self help group, & registration on our portal
SERVICES ProvidedBy Our
Franchisee
Project report for MFU, Training videos, Packaging of Processed food
item & Logistic support ( solditem pickup from seller’s home –
packaging– delivery to post office for buyers destination.
Checking quality & quantity of product while packaging.
After successfuldelivery of product to buyer, initiatingpayment
credit of solditem to seller’s account
What each
registerant will
get in INR 1000
of one time fee
?
FRANCHISEE TASK / DUTIES
• Listing on our e commerce portal with seller dashboard/app
with all tools to manage the store/inventory.
• Help on selecting micro food processing unit(MFU) , based
on the produce of the farmer family
• Project report of the MFU
• Trainingto run the MFU

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Through Our Franchisee willmake sure the quality
and quantity of each soldproduct, so thatthe
customer will receive products which are literally
checked by us before dispatch.
Giving 100% customer satisfaction.
100% customer
satisfaction
Service being offered by our company.
Ideally, a product should meet a certain
consumer demand, or it should be so
compelling that consumers believe.
The money paid by buyer shallbe fully
secured with us and only be
transferred to sellers account once the
product is successfullyreceived by
buyer. Its called“RM Guarantee”
24 hrs customer support for
buyers
Product delivery guarantee

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The enaar team
W R I T E S O M E T H I N G H E R E
MEET THE CORE
TEAM

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TEAM
Managingdirector, Technocrat
RajivChabey
Chief Technology Partner & advisor
S. KUMAR
Looking bihar Franchisee business
IMROZ SURI
Head Of operation, Bihar
A K Pandey

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BUSINESS Associates
Tech Partner
Team of Manitech
Design Partner for Theatres
Vistar Interiors
Loan Partner to Framers
ShaileshTakker, Real World
Real World is partner with us for providing loan to Farmers to setup MFU, if required, their loan app is alreadyintegrated on our server.

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LAPTOP PREVIEW SAMPLE
ENAAR INFOTECH PRIVATE LIMITED
ON THIS SITE ALL OUR DATA IS PARKED , THE LOAN APP IS ALSO
ACTIVE ON THIS SITE..
WEBSITE WHERE DATA IS PARKED
RURAL CINEMAS

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E N A A R I N F O T E C H P R I V A T E L I M I T E D
info@ruralmalls.com
Tel: -+91-6123564262
GET IN TOUCH WITH US