Mobile application analytics

1. Mobile Applications Analytical Predictions
Overview
To better Service today's on the go decision makers and inform their need for proactive
planning and strategic execution,Organizations must deliver anytime/anyplace data access and
analytical capabilities to a vast array of mobile devices.
Executive Summery
There is a mobile applications race in business world and if you are reading this white paper on
your computer, you may already behind,one of the most exciting opportunities on the horizon
for enterprises of all kinds is tied to the emergence of rich digital experiences through
increasingly small and powerful mobile devices. mobile technologies are changing the way
people communicate,work and play. in fact of the innovation we are seeing across industries is
driven by the adoption of mobile applications. According to the research survey,the worlds
mobile Users will be 200 Millions by Mar 2014, represents 50% of the mobile users from the
global population. the percentage of individual with mobile access to the internet is expected
to grow exponentially. the recent business times magazine has been published the usage of the
applications and its benefits have been kiboshed.

2. Third-party mobile enterprise apps, much like internal enterprise apps, are still in the early
adopter phase of development. But what is clear is that tangible examples exist of robust app
environments designed to meet the needs of your organization, no matter its size, industry or
geography. Enterprises are now using external mobile app environments to download, customize
and create apps that are going from "adoption to addiction" within an enterprise, and doing so
in the time period of a consumer app and not a traditional enterprise application build out.
The consumerization of technology in the mobile space is escalating the ability for solutions
like application builders to meet the broader needs of not only small businesses but larger
enterprises, and doing so in a safe, powerful, and elegant fashion.

3. Custom reports can also be incredible time savers if the right reports are generated. Rather
than spending time searching for important metrics, organizations need analytical data that is
neatly separated into columns. This allows for deeper assessments, which can lead to more
meaningful, more actionable insight. Mobile Analytics As a result of the rising number and
types of mobile devices, lap tops have been replaced by “smart” devices such as tablets and
smart phones. Increasingly, business people — especially executives — are demanding the
ability to perform meaningful analytics activities from their mobile devices on the go, without
the burden of cumbersome carry-ons. However, as with any greenfield initiative, there are
likely to be obstacles in the road. Any adoption of mobile analytics technologies must be
predicated upon how well they fit the business, and how well they are integrated into the
enterprise.

4. According to below figure it says usage of the mobile applications across the world has been
increased drastically. below picture shows the market capture of the usage from across the
globe, there is a big difference between the developed and under developed countries in the
usage of the mobile phones and the applications. when we take the usage of the mobile phones
it has become the more important instrument in our work life and personal life too. and
consumption of the applications across the globe and its category wise has been given clearly
for the consumers for their applications usage.
According to study 49% percent of the people who were developed and using of the
applications in games. Social networking 30%, Entertainment 7%, news 6% and others 8%.
within coming couple of years the figures are going to be changing in incremental proportional
rate.
Given analytical report is not as exactly as to other analytical report, it all independent and
individual survey from different available sources. your opinions and questions are welcome.
FootNotes
1. http://www.google.com/analytics/
2. http://en.wikipedia.org/wiki/