15. Brands are still trying to figure out
specific hooks to get the digital
audience to emotionally connect with
the brand
16. Allow your customers to connect with your product
through emotions rather than features.
Apple celebrates those who think differently, and encourages us to
do the same.
Google’s apps are so useful they actually help to
save lives.
Lego helps children express their imagination and
feel proud of their creations.
P&G reminds us that our mothers are the pillars in our
lives
UPS doesn’t simply deliver our packages; they deliver
joy and happiness