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ASSIGNMENT
DRIVE SUMMER DRIVE 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDISMN (SEM 1)
SUBJECT CODE & NAME MI0036- BUSINESS INTELLIGENCE TOOLS
BK ID B1219
CREDIT 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q.No Questions Marks Total Marks
1 a. Emergency Medical Association (EMA) is a group of 250 board- certified
emergency physicians. They are responsible for effectively managing the emergency
departments. List out what BI values and applications they should be implementing
b. Most of the credit card companies permit a consumer to get approval for specified
amounts via mobile to ensure that the purchase is covered. This type of consumer support
which retains a customer to the bank for a longer time is real time business intelligence.
Define real time Business intelligence and the various steps involved in the process.
A a. Listing and explaining the reason behind it 5
10
b. Defining 2
List and explain the process 3
2 Today businesses largely rely on the information available and can be
communicated through various sources, both internally and externally with the
help of internet. Explain the role of Business Intelligence in modern business.
What are the three different types of decision that most business organisations
take.
A Explanation 5 10
Different types of decision 5
3 Data extraction is the act or the process of extracting data out of data sources for added
data processing or data storage or data migration. This data can be extracted from the web.
Explain the different techniques for data extraction
A Listing the various techniques 2
10Explaining the four methods 8
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4 Business Intelligence strategy summarizes the finest combination of procedures and
technologies to meet the business intelligence strategies of an organization.
a. List the main aspects of BI strategy.
b. What are the steps to be followed to implement BI framework?
A a. Listing atleast 6 main aspects of BI strategy 3 10
b. Steps for Implementing BI framework 7
5 Write short note on
a. Content Management System
b. End User Segmentation
c. Basic Reporting and querying
d. OLAP
A a. Content Management System 2 10
b. End User Segmentation 3
c. Basic Reporting and querying 2
d. OLAP 3
6 According to a recent IDC report, knowledge management is in a state of high
growth, especially among the business and legal services industries. As the
performance metrics of early adopters are documenting the substantial benefits of
knowledge management, more organizations are recognizing the value of
leveraging organizational knowledge. Define Knowledge Management. Explain
the various characteristics of Knowledge management. What are knowledge
assets?
A definition 2 10
Characteristics 6
Definition of knowledge assets 1
Example 1
*A-Answer
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