9. VISITS
Someone comes to your website &
spent sometime browsing before
leaving
Time Spent
on Page
Time spent on an individual page
Time on Site
Also called as Session; Time spent on
the site during a visit
Measures the % of sessions on your
website with only one page view
Measure of how many visitors left
the website from a certain page
Ratio of outcomes to the no: of
visitors/visits
Degree to which the website
engages its visitors; it’s the no: of
repeat visits by a visitor
Bounce Rate
Exit Rate
Conversion Rate
Engagement
13. • When the visitor browses the website, the page contains the code
snippet to download a Javascript
• The script tracks user activity & sends data to the analytics server
on various events
• The Analytics server stores the data which are then processed.
• The Processed data is stored typically in a database.
• Analytics reports gets served from this database.
HOW IT WORKS