1. MUSIC VIDEO ANALYSIS ON POP
Music Video: Let Me Love You
Artist : NeYo
Link: http://www.youtube.com/watch?v=crrOl0egI00
2. LINKS BETWEEN LYRICS AND
VISUALS
The lyrics of „Let me love you‟ strongly indicate a romantic and
sexual theme. These lyrics are then aided by visuals in order to allow
the audience to have an in depth view on what NeYo wants his
audience to interpret from his lyrics. For example at one point he
sings “Let me love you” and the scene cuts to an erotic bed seen in
which NeYo and a female are seen getting sexually intimate. The
link between this particular lyric quote and visual are very straight
forward to the point. NeYo is trying to show that he sexually desires
the female he is singing about. So in this instance, NeYo interprets
„love‟ to be sex.
Lyric: „Until you learn‟
Action: points to ears
Symbolism: she should listen to him
3. LINKS BETWEEN MUSIC AND
VISUALS
when the DJ with a deck appears, the tempo
of the song dramatically increases and an
upbeat tempo is introduced to the music
track.
The scene becomes brighter with flashing lights
and dancers are introduced. This gives a party feel
and is entertaining to watch, especially to the
targeted audience because this type of theme is
common amongst teenagers
4. GENRE CHARACTERISTICS
A common convention of Pop music is
sexual behavior and romantic scenes.
Because most pop music are about love
and relationships, artists tend to emphasis
their feelings by actually showing such
sex/love scenes. In this instance, NeYo is
making love, this also creates an image
for himself, his fans will see him as a
lover and the girls will be attracted to
him.
As this song is a generic hybrid of
synthpop and Europop, there are
some clear generic conventions
of synthpop that are apparent in
the music video. For example,
synthpop is well known for
having and electrical beat in
which is usually formulated
specifically for dance routines. In
this music video there are
numerous dance sequences in
which NeYo is shown dancing to
his song.
5. NOTION OF LOOKING AND
VOYEURISM
The top two pictures show voyeurism. NeYo is dancing with his reflection in the water. The other picture is of the camera looking at the girl. So
through out the whole musical track, NeYo is shown to be constantly reflecting on himself. This may have been done to portray how he wants to come
across as an artist, i.e. he always wants to improve his skills. Moreover, the girl may represent an ideology. She might be an object that every guy and
especially NeYo is hoping to get, she may be also something of a dream or something that‟s too great, hence why she is wearing white and is walking on
a vast beach. She looks back to tempt the male audience.
The objectification of women in this video is very clear.. For
example in shot 1, the chain around the female that is being
pulled on by NeYo could be used to show that NeYo has
dominance over the female. The chain also gives the
impression of the female being owned by NeYo as it looks like
the type of chain you would use on a pit bull when you are
walking it – therefore the symbolism of this could be that
NeYo wants to be able to control her sexually.
(Nosh carry on )
The other picture of the women in seductive clothing in a
provocative stance and NeYo sitting with his legs open gives
the assumption that NeYo has the power.SHOT 1 SHOT 2
6. INTERTEXTUALITY
One key intertextuality that is noticeable are the dance
moves that NeYo uses. NeYo‟s dance moves are very
similar in this particular music video. For example both
have their feet extended outwards and both have similar
hats on which they are both placing their hands on whilst
dancing. Michael Jackson is well known for his epic
dance moves and his high status in the music and dance
industry. By using similar dance moves NeYo may be
trying to symbolise that he is the next big thing and is
high in his league in the music industry.Michael Jackson
NeYo
