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Pihla Mäkinen / Rahul Abhisek / Jung-Youn Ko
Solving Maternity-Neuvola Communication Challenges through Service concepting
Lapsen kanssa
Pihla Mäkinen / Rahul Abhisek / Jung-Youn Ko
Solving Maternity-Neuvola Communication Challenges through Service concepting
Lapsen kanssa
http://www.flickr.com/photos/bigd2112/5709102127/
About Neuvola Service
Maternity clinic is to guide, train and advise the
expectant mother and her family during pregnancy
and childbirth reference. The aim is to secure the
expectant mother, fetus, newborn, and the whole
family the best possible health.
http://www.flickr.com/photos/khaledelhage/2359167436/
RESEARCH
KEYFINDINGS
CONCEPT WORKSHOPS
SCENARIO
STAKEHOLDER
MAPPING
PROCESS
NURSE
MOTHER
1
2
3
Key Stakeholder Mapping
Nurse
Doctor
Hospital
Staff
Social
Worker
Mate
(Father)
Friends
Mother’s
Parents
Online
Friends
Mate’s
Parents
Neuvola
Midwife
Birth
Clinic
Mother
Baby
RESEARCH
KEYFINDINGS
CONCEPT WORKSHOPS
SCENARIO
STAKEHOLDER
MAPPING
PROCESS
• Indepth Interviews
• Artifact Analysis
• Online Research
• On Site Observation
• Body Storming
• Affinity Mapping
NURSE
MOTHER
1
2
3
Official NEUVOLA web page - Information about Family services, current events etc
RESEARCH
http://www.hel.fi/hki/terke/fi/Terveyspalvelut/Psykologi+(neuvola)
A pregnancy calendar Blogs by mothers which primarily talk about baby’s
life, they also include discussionhttp://www.parenting.com/pregnancy
http://milasdaydreams.blogspot.com/
RESEARCH
Research – In depth Interview
Research – Body Storming
Research – Body Storming
Research – Artifact Analysis
Brochures and baby card from maternity package
Books of a mother: knowledge, fun and inspiration Information wall in NEUVOLA
Pregnancy and baby cards
Includes basic information about the mother and essential markings from each meeting during pregnancy.
Theme Creation
• Appointments
• Mother-Nurse Relationship
• Information Search
• Resources
• Social Network
• Language and Culture
RESEARCH
KEYFINDINGS
CONCEPT WORKSHOPS
SCENARIO
STAKEHOLDER
MAPPING
PROCESS
• Pregnancy
• After birth
NURSE
MOTHER
1
2
3
Workload
New challenges
Big responsibility
Key Findings – Nurses in Neuvola
Key Findings – Nurses in Neuvola
Paper work & reporting
Complicated tools
Open Neuvola for quick meetings
No need for booking
Routine tests
Self-measurements
Key Findings – Nurses & Mothers
Mother-nurse relationship
Face-to-face meetings
Key Findings – Nurses & Mothers
Different nurses - different information
Key Findings – Nurses & Mothers
Credible and valuable Neuvola information
Skeptical mothers
Lots of sources
Key Findings – Mothers
Services available
Hard to find on hel.fi
Key Findings – Mothers
Missed appointments
Key Findings – Mothers
Mate's involvement
Key Findings – Mothers
Serious problems in families
Professional help
Key Findings – Mothers
Social networks
Support needed
Key Findings – Mothers
Nurses
Social network + Training for parents
Standardized information
Real time updates of appointments
Language constraint in official documents
Easy to find information
Mothers
Requirements
Mothers
Integrate Spouse / Mate
Communication channels
Nurses
Help with workload
Requirements
Enabling nurse with knowledge of
Social Help services
RESEARCH
KEYFINDINGS
CONCEPT WORKSHOPS
SCENARIO
STAKEHOLDER
MAPPING
PROCESS
NURSE
MOTHER
1
2
3
• Timeline
• Lapsen kanssa
Wireframe
Prototyping
RESEARCH
KEYFINDINGS
CONCEPT WORKSHOPS
SCENARIO
STAKEHOLDER
MAPPING
PROCESS
NURSE
MOTHER
1
2
3
• Paper prototyping
• Service blueprint
Paper Prototyping (First visit mother case)
Service Blueprint (First visit mother case)
Service Blueprint
FIRST VISIT MOTHER CASE IN NEUVOLA
RESEARCH
KEYFINDINGS
CONCEPT WORKSHOPS
SCENARIO
STAKEHOLDER
MAPPING
PROCESS
NURSE
MOTHER
1
2
3
1. 1st Neuvola
Appointment
2. Later Phase in
Pregnancy
3. After Child Birth
Scenario – 1
1st Neuvola Appointment
After discussing many
important topics...
Pregnancy card
includes all your basic health
information. Hospital will have
it all when you giving birth.
Scenario – 2
Later Phase in Pregnancy
10
I’d like to know
more about‘giving birth’. Is
there anything about it on
Help book?
12
Scenario – 3
After Child Birth
BENEFITS
BENEFITS
Communication channel
between Neuvola, mother,
mate, hospital and possibly
between health care units in
different cities and between
families
BENEFITS
Help with self-measurements
Communication channel
between Neuvola, mother,
mate, hospital and possibly
between health care units in
different cities and between
families
BENEFITS
Help with self-measurements
Decrease documentation
workload of nurses
Communication channel
between Neuvola, mother,
mate, hospital and possibly
between health care units in
different cities and between
families
BENEFITS
Help with self-measurements
Decrease documentation
workload of nurses
Safe place for health &
pregnancy information
of the mother
Communication channel
between Neuvola, mother,
mate, hospital and possibly
between health care units in
different cities and between
families
BENEFITS
Help with self-measurements
Helps parents remember
appointments
Decrease documentation
workload of nurses
Safe place for health &
pregnancy information
of the mother
Communication channel
between Neuvola, mother,
mate, hospital and possibly
between health care units in
different cities and between
families
BENEFITS
Easy to find events,
places and services
for families
Help with self-measurements
Helps parents remember
appointments
Decrease documentation
workload of nurses
Safe place for health &
pregnancy information
of the mother
Communication channel
between Neuvola, mother,
mate, hospital and possibly
between health care units in
different cities and between
families
BENEFITS
Easy to find events,
places and services
for families
Relevant & credible
information about
pregnancy and child's
progress for parents
Help with self-measurements
Helps parents remember
appointments
Decrease documentation
workload of nurses
Safe place for health &
pregnancy information
of the mother
Communication channel
between Neuvola, mother,
mate, hospital and possibly
between health care units in
different cities and between
families
Thank You

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