a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.

1. INTRODUCTION TO DIGITAL MARKETING

2. CONTENT
• WHY DIGITAL
• WHAT WE CAN DO
• EVERYTHING IS MEASURABLE
• FUTURE OF DIGITAL

3. WHY DIGITAL ?

4. Digital space
is where your
audience are

5. 250 million people
4th largest population
73 million online population
source: eMarketer: Indonesia online, march 2013

6. Internet users in millions
Indonesia online population is growing rapidly
59.6
72.7
83.6
93.4
2012 2013 2014 2015
source: eMarketer: Indonesia online, march 2013

7. Indonesia media consumption
43%
Television
30,4%
Internet
17,4%
Radio
8,7%
Newspaper
source: nielsen: Indonesia media consumption, 2013

8. 48.4% 51,6%
source: APJII: Profil Internet Indonesia, 2013

9. Demographics by age
60-65
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
12-15
2.5%
3.1%
6.0%
Source: APJII, Profil Internet Indonesia, December 2012
9.1%
10.1%
10.9%
11.8%
14.2%
11.6%
10.9%
9.9%
DIGITAL IMMIGRANT
This older generation knew internet
when they were an adult. They often
feel the need to always learn to
adapt with the new technologies.
DIGITAL NATIVE
This younger generation born and
living in the internet era. They tend to
make trends in cyberspace.
YEARS OLD

10. SOCIAL NETWORK USERS
34.4
52.1
67.1
79.2
80%
87.5%
92.3%
94.8%
2011 2012 2013 2014
in millions
SOCIAL NETWORK USERS
% OF INTERNET USERS
Source: eMarketer, August 2012

11. REASONS TO GO ONLINE
Source: APJII, Profil Internet Indonesia, December 2012
SOCIAL MEDIA
BROWSING
NEWS
DL/UL VIDEO
EMAIL
CHATTING
ONLINE GAME
VIDEO CALL
BLOG
VOIP
FILE SHARING
BUY/SELL
87.8%
68.9%
68.3%
62.1%
57.9%
22.4%
18.5%
5.9%
5.3%
3.6%
2.6%
0.1%

12. FACEBOOK.COM
GOOGLE.CO.ID
Source: comScore Media Matrix, Visitors Age 15+ Home/Work Location, August 2012
5,365
MOST VISITED WEBSITES
BLOGGER.COM
GOOGLE.COM
YOUTUBE.COM
YAHOO.CO.ID
YAHOO.COM
WORDPRESS.COM
4SHARED.COM
TWITTER.COM
WIKIPEDIA.ORG
KASKUS
MEDIAFIRE.COM
TOKOBAGUS.COM
GAMES.CO.ID
DETIK.COM
5,255
4,084
3,628
3,200
2,966
2,633
2,590
2,384
2,003
1,588
1,515
1,026
993
967
875
UNIQUE VISITORS
in thousands

13. social media is
their part of life

14. Source: Social Bakers, 2013
180,000,000
90,000,000
86,000,000
64,000,000
USA
INDIA
BRAZIL
INDONESIA
1234
MONTHLY ACTIVE USERS
INDONESIA IS THE FOURTH
BIGGEST FACEBOOK COUNTRY

15. Source: GlobalWebIndex, April 2013
INDONESIA
SAUDI ARABIA
SINGAPORE
1234
INDONESIA IS THE COUNTRY
WITH THE BIGGEST GROWTH
OF TWITTER ACCOUNTS
ACCOUNT GROWTH
44.2%
UNITED STATES
41.7%
34.7%
34.5%
IT HAS CLOSE TO
30 MILLION TWITTER
ACCOUNTS

16. YOUTUBE
1 BILLION
6 BILLION
18 MINUTES
900,000
22%
UNIQUE USERS
PER MONTH
VIEWS
PER MONTH
TIME ON SITE
PER SESSION
HOURS OF VIDEO VIEWED
PER DAY
OF VIEWS
COME FROM MOBILE
Source: YouTube, 2013

17. 4 MILLION
USERS
The largest
Path users
in the world
Source: CEO of Path, Dave Morin - interview with TEMPO magazine

18. 150 Million
active user
16 Billion
Photos shared
Source: instagram.com/press
18 - 29 y.o
Mostly user
more engaging
than Facebook
1.000 comment
8.500 like per sec
15
times

19. Mobile Growth

20. DEVICE USED
SMARTPHONE
DESKTOP PC
NOTEBOOK
TABLET
Source: APJII, Profil Internet Indonesia, December 2012
65.7%
52%
45%
1.9%

21. 148.9
2012 2013 2014 2015
MOBILE PHONE USERS
SMARTPHONE USERS
in millions
160.5
169.7 179
23.8
38.5
57.7
71.6
IN 2015, SMARTPHONE
USERS IN INDONESIA
WILL REACH 71.6
MILLION PEOPLE
Source: eMarketer, April 2012
MOBILE PHONE USER

22. OPERATING SYSTEM
53%
35%
9%
4%
ANDROID
BLACKBERRY
WINDOWS
IOS
ALTHOUGH ANDROID HAS QUICKLY
BECOME MAJORITY, UNTIL NOW,
BLACKBERRY REMAINS A
SIGNIFICANT PLAYER.
Source: IDC Indonesia via Jakarta Post, January 2013

23. SOCIAL
MEDIA
ENTERTAIN
-MENT
GENERAL
INFO
E-MAIL
GAMES
SHOPPING
LOCAL SEARCH
Source: InMobi, Mobile Media Consumption-Indonesia
24%
20%
16%
14%
12%
8%
6%
GROWTH IN INDONESIAN
MOBILE USAGE IN THE
COMING YEARS IS LIKELY
TO COME FROM SOCIAL
MEDIA & ENTERTAINMENT
MOBILE PHONE USAGE

24. What we can do
with digital ?
• Build an Assets
• Do a campaign
• Maintain Loyalty

25. Build an Assets
• Website
• Social Media
• Mobile Apps

26. Build an Assets
• communicate with your audience 24 hours
• interactive - not one way communication
• Learn about your audience
• Build your own community

27. WEBSITES

28. Website
Corporate Website

29. Website
Branded Content Website

30. SOCIAL MEDIA

31. Social Media
a social utility that connects
people with friends and
others who work, study and
live around them
Connect with your friends
— and other fascinating
people. Get in-the-moment
updates on the things that
interest you
user-generated videos
sharing websites. Includes
network and professional
content that allows billions of
people to discover, watch
and share originally-created
videos.

41. Mobile Apps

42. Mobile Application
A mobile app is a computer program designed to run on
smartphones, tablet computers and other mobile devices.

43. Top 5 app categories
Games
Entertainment
Education
utilities
Photo/Video
Games
Social
Productivity
Weather
Shopping
source: Gizmondo 2014

46. DIGITAL CAMPAIGN

47. the use of electronic communication technologies such as
social media, websites, mobile apps and etc for various
marketing objective to enable interactive communication
and deliver brand message to an audience

52. Customer Relationship Management

56. to build asset and do a
campaign we need placement

57. Ad Types
Social Ads
Search Engine
Marketing
Display Banner

58. Social Ads
advertising

62. Objective-Based Campaign

63. Define your audience

64. advertising

65. advertising

66. advertising

69. Search Engine
Marketing

71. Display Banner

72. TIME BASED PUBLISHER
• Time Based Publisher : one of publisher (mostly news) that selling
advertising space to advertiser in some period example :
Detik.com, Kompas.com, Kapanlagi.com, etc.
• Unique Selling Proposition : high traffic (awareness).
• Type of ads : display ads (standar, rich media dan video baner)

73. AD NETWORK (WEB & MOBILE)
CPM / CPC BASE
• Ad Network Publisher : network of some publisher that grouping into one
channel, example: News, Ent, Sport, Mobile.
• Unique Selling Proposition : We paid if audience click or see our Ad
• Type of Ad : display ads (standar, rich media dan video baner).
• Measurement : Click, Impression, CTR, CPM, CPE

74. Evolution of
Display Advertising

75. Re-Marketing

77. Programmatic
Buying

79. Audience on
Demand

81. Everything is
measurable

82. Marketers are spending billions of dollars annually to better
understand and segment consumers and measure the
effectiveness of their media and marketing choices.

83. The good news. digital brings with it new levels of measurement.
We can track the effectiveness of our campaigns

84. Different
media,
different
metrics

85. Social Media
Exposure
Visit, Views,
F o l l o w e r ,
F a n s ,
Subscribers,
M e n t i o n ,
R e a c h ,
Impression
Influence
Share of voice,
S e n t i m e n t ,
E v a n g e l i s t ,
Referring URL
Engagement
Click, Comment,
Like, Share, RT,
Reply, DM, Wall Post,
Action
D o w n l o a d ,
Attendees, Lead
Generation Form,
Visit Store

86. Website
Exposure
Unique Visitor,
Visit
Influence
P a g e R a n k ,
Bounce Rate
Engagement
Return Vi s i t , Page
Views, Interaction, Time
on Site, Participants,
Active User
Action
m e m b e r s h i p ,
subscriber, online
sales

87. Mobile Apps
Exposure
N u m b e r o f
Download
Influence
Rank, Review
Engagement
Monthly, Daily Active
User, Session Length,
Retention
Buy Special Feature

88. Future of Digital
Offline-to-online engagement

89. RFID
Radio-Frequency IDentification

91. Real Time
Advertising

93. experimental machine

95. Neuro Science

97. Augmented Reality

99. Feel enlightened ?

100. Let’s Discuss