Ideation to product process

1. The Lean Way
Idea to Product
By R Ragavendra Prasath

2. My identity
▪ R Ragavendra Prasath
▪ ragavendraprasath@gmail.com
▪ Husband, Son, Friend, Student, Employee, Volunteer and
Chocolate Enthusiast…!

3. Idea Generation Prioritization Customer
Development
Hackathon
Market needs
Customer
requests
Survey
reports
Design
thinking
approach
(Customer
empathy)
Using
Pugh Matrix
or Cause &
Effects
Analysis
Identifying
the features
& Revenue
model
Creating
Hypothesis
(Customer
persona)
Customer
Dvlp. Survey
MVP-1
or
MMF-1
Agile S/w
Dvlp (Asking
Letter of
Intent or Early
payment)
Identifying
Affordable lossConsidering
1. Who we are
2. What we
know
3. Whom we
know
MVP-2
or
MMF-2
Customer Validation
User
feedback
User
feedback PMF
Do things
that don’t
scale
* Metrics may vary for each phase of the activity
* * Do things that don’t scale at each stage

4. Hypothesis framework
We believe that
(building this feature)
(for these people)
will achieve (this outcome)
We will know we are successful when we see (this signal from the
market)
Courtesy: Jeff Gothelf’s template for hypothesis-driven development

5. Do things that don’t scale
▪ Original - http://paulgraham.com/ds.html
▪ Infographic - https://www.techinasia.com/scale-infographic

6. Disclaimer
▪ All the slides given here are for information purposes only. Not
for commercial.
▪ Created for the benefit of the Agile / Users as a contribution
to the society.
▪ Used under Creative Common License.