Becoming a truly ‘UX led’ company means much more than just hiring a few UX Designers and doing regular user tests, it’s a total cultural shift. Raffaela will give the perspective of being the CEO of a UX-led company, talking us through the ‘whys', the benefits and challenges, and what it means to be UX-focused as a CEO (your team are also your users!). She will also share her advice on building a UX-focus into a company from the ground up.