Radisys & Mavenir: Monetizing VoLTE and RCS

1Radisys Corporation Confidential
Welcome!
Today’s Webinar:
Monetizing VoLTE and RCS
How to Grow Revenue Beyond Flat-rate Data Plans
Presented in partnership with

2Copyright© 2013 - Radisys Corporation
Topics
 LTE Services
• Trends and Opportunities in
VoLTE, RCS, and beyond
• Strategies to attract subscribers
and grow revenues
 IMS Architecture
• Technical foundation for VoLTE and RCS
• Role of Media Resource Function (MRF)
 MetroPCS Case Study
• World’s first VoLTE deployment
Speakers
Moderator
Ian Maclean
Vice President,
Strategy and Marketing
Mavenir Systems
Ray
Adensamer
Senior Manager,
Product Marketing
Radisys
Adnan Saleem
Chief Architect
Radisys

© 2013 Mavenir Systems | | Page© 2013 Mavenir Systems | | Page
Monetizing VoLTE and RCS
How to Grow Revenue Beyond Flat-rate Data Plans
Ian Maclean
marketing@mavenir.com
Vice President, Strategy & Marketing
Mavenir Systems
May 14, 2013
Partnering with:

Leader in VoLTE & RCS – Transforming Mobile Networks
Focus Accomplishments Solutions Customers
• Transforming mobile
operator networks
• Solving deployment
challenges through
innovation & flexibility
• Accelerating Time-to-
Market
• First Mover status for
VoLTE & RCS
• Created mobile centric
IMS solutions
• Leader in convergence
between generations of
technology
• Wide breadth of
portfolio including
applications, core &
key enablers
• Voice & Video
• Enhanced Messaging
• IMS Core, Applications,
& Unified Access GW
• Virtualized IMS
• Cloud Services
• Early Adopters
• Innovators
• Mobile Operators
• 3 of top 5 operators in
North America
• 4 of top 5 operators in
Europe
FIRST in-service IMS-based
mobile voice over Wi-Fi – T-Mobile
FIRST commercial VoLTE launch
globally – MetroPCS
FIRST commercial RCS 5.0 launch
globally – MetroPCS
Monetizing VoLTE and RCS Webinar 45/14/2013

LTE Market Update
LTE Only
LTE + RCS
VoLTE + RCS
Monetizing VoLTE and RCS Webinar 5
Source : Wireless Intelligence, 2013
0
50
100
150
200
250
Commercial LTE
Network Launches
Source: GSA Evolution to LTE report 11/2/12
The faster data networks have created an opportunity
for additional services beyond the offering of mobile
network operators. (The OTT Model)
5/14/2013

© 2013 Mavenir Systems | | Page© 2013 Mavenir Systems | | PageMonetizing VoLTE and RCS Webinar 6
A Compelling Event… the Need for VoLTE & RCS
LTE
Cost
LTE spectral efficiency significantly
improves cost per megabit
Speed
LTE speeds provide optimum user
experience for data hungry mobile
apps and services
VoLTE
2G/3G Service Parity
LTE support for Voice & SMS
(VoLTE) and mobile services (IN)
Interoperability
VoLTE provides global
interoperability and roaming, and
roaming between coverage areas
RCS
OTT
Fully interoperable & reliable like-
for-like rich services competitive
with Skype, Whatsapp, etc…
3G LTE
Faster Data Network
 First Gen 4G Devices
 High latency call setup (CSFB)
 Separate Voice/Data
 Battery Life (DR Devices)
Better Voice Network
 Next Gen 4G Devices
 Low latency call setup
 Simultaneous Voice/Data
 Battery Life (SR Devices)
 Service Paucity (2G/3G User
Experience)
Richer User Experience
 Broad 4G Device Ecosystem
 Single Mobile Identity
 HD Voice & Video
 Real-time multi-media messaging
 Reliability & QoS
5/14/2013

Polling Question 1
5/14/2013
What is the market status for VoLTE & RCS Solutions?
a) VoLTE & RCS are table stakes and will be deployed by mobile operators
globally.
b) VoLTE is table stakes, and RCS will be deployed only if there is a positive
business case.
c) VoLTE & RCS are optional, where the alternative is to provide Internet
Service Provider (OTT) solutions.
d) I don’t know.

The Need for IMS-based VoLTE and RCS
2G/3G
Core Networks
Service Parity
 MSC Features
 IN Services
Infrastructure Re-use
 Pre & Postpaid Billing
 Subscriber DBs
Simplify Deployments
 Service Synchronization
 Network Upgrades
Backwards Compatibility
 Single Number Routing
 SMS/MMS Interworking
Investment Protection
 Common SW Platform
 Cloud Computing Migration
4G
Core Networks
5/14/2013

The New Minimum User Expectations
OTT providers have raised the standard for what is an
the minimum set of user expectations.
OTTs are providing a more rich and diverse set of
features:
 IP Voice Calling
 IP Video Calling
 Sharing while on a voice
call (e.g., see what I see…)
 Progressing from voice to
video call
 Network Address Book
 Video Mail / Messaging
 Multi-device and
Presence
 File, contact, and
location sharing
5/14/2013

Mobile Operator’s Opportunity: Unifying the UX
Voice
VideoVAS
MessagingPhonebook
Wi-Fi
Calling
Video
Calling
Content
Sharing
Contact
Presence
Enriched
Chat
Status Quo: A highly fragmented user experience.
RCS provides a unified experience for multi-faceted
communication in a single platform.
5/14/2013

Mobile Operator’s Opportunity: Innovation & Mash-ups
IM/Chat Community
Web Messaging /
Message Storage
Mobile VoIP & Video
Multi Device Delivery
The combined set plus:
Single Number
Single Integrated App
Quality of Service (QoS)
Carrier Grade Reliability
HD Voice & Video
Global interoperability
Federation with OTT
OTT Providers’
Current Offering
Minimum User Expectations
Voice
Messaging
Data
Mobile Operators’
Current Offering
Innovation
Mobile operators’ opportunity lies
in using RCS as a foundation to
innovate beyond the expected
feature set and deliver a superior,
superset of services. (Facebook
Chat Heads)
Mash-ups:
Through strategic partnerships,
operators can create experiences
tailored to specific groups of
users. (RCS+Enterprise)
RCS & Joyn need to be used to create something unique that improves the user-interaction model.
5/14/2013

Polling Question 2
5/14/2013
What monetization opportunities do you see for
VoLTE & RCS?
a) Operators will be able to charge more for improved voice and messaging
services.
b) Operators will open their networks to 3rd party app developers to use their
VoLTE & RCS services to generate revenue through new and innovative
services.
c) Operators will federate their own IP communication services by
interworking with Internet Service Providers (OTT) to share revenue.
d) I don’t know.

Beyond VoLTE & RCS… Monetizing 4G Investments
• Fixed NGN
• Business ISDN
• Enterprise
Network
Consolidation
• SMSC Replacement
• MMSC Replacement
• Voice Mail Replacement
• IM Chat (1:1, Group)
• File Transfer / Image Share
• Video Share / Video Mail
• HD Audio
• Video Calling
• Video Conferencing
Revenue
Generation
• Voice over WiFi
• Voice over HSPA+
• Open Networks (OSA)
New Service
Models
• Unified Communications
• Cloud Storage
• WebRTC
VoLTE RCS
• Cloud Computing• Cloud Computing
• Infrastructure Re-use
Cost
Optimization
5/14/2013

Topics
 LTE Services
and grow revenues
Adnan Saleem
Chief Architect
Radisys

Advantages of VoLTE and RCS
 Reduced Cost and Complexity of Network
• Single All IP Network for Voice, Video, and Data
• IMS Core Network enables Resource Sharing
 Eliminates the Need for 2 Separate Networks
• Initially Circuit Switched Fallback, But Migrating to all IP
• Reuse of IMS Core Network for Resource Sharing
 Unified Services via VoLTE and RCS
• Common IP Network with IMS Simplifies Unified Services
Innovations, Multiple Applications with Common Media
 Monetizing Enhanced Value Added Services
 Counter or Collaborate With Over the Top Services

MRF in LTE IMS Core
Services in
Packet Data Network
GPRS Core
Evolved Packet
Core
Mb
Rx
ISC
Mr’/CrMr
AS
CSCF
PGWSGW
MME
SGSN HSS PCRF
eNodeB
RNC
BSC
2/2.5G
(Getran)
3G
(UTRAN)
4G/LTE
IMS
Core
Internet
Corporate Intranets
MRF
 Multiple Applications
• (MMTel AS, RCS AS, Conferencing)
 VoLTE/RCS and 3GPP Standards Compliance
 Scalable HD Video and Transcoding for Mass
Deployment, Multiple Device Types
 MRF Reuse Across Multiple Media Applications
AS

MRF in 3GPP IMS Architecture

MRF Use Cases beyond VoLTE
 Some VoLTE pt-to-pt calls using same codec
Typically Do Not Require MRF
 However, Many VoLTE, RCS, and MMTel Services
Rely on Media Resource Function (MRF)
• Basic Network Services
– Network Announcements, Collecting Digits
– Video Calling / Video Share
– IP-to-IP transcoding
(e.g. AMR-WB <-> AMR-NB, H.264 <-> VP8 for WebRTC)
• Revenue-Generating VAS services
– Ringback Tones or Adverts
– Messaging (record and playback)
– Multimedia Conferencing
– And many more….
Source:
Seeing through the Cloud.
A survey of mobile operators’ views on the evolution of the mobile core.,
Monica Paolini, Senza Fili Consutling, Feb 2013

MRF Characteristics in VoLTE
 End to End IP (No CS Domain Voice)
• Increases and Exposes Network Bandwidth Variability from End Terminals
Directly to IMS Core Network and MRF (i.e., no Traditional CS-IP MGW)
 Key Aspects of MRF in LTE and non-LTE Deployments
• IMS-based All-IP Voice and Video (multiservice MRF)
• Service Continuity with Legacy 2G/3G Handsets (via IMS GWs)
• High Availability with Low Latency and Jitter (media quality)
• New Services for Increased Revenues (app-independent MRF reuse)
 MRF: Essential Resource for VoLTE Supplementary Services
• Network voice services (Ann, IVR, RBT)
• Two-way or Multi-party (conferencing)
• Voice Quality for IP Mobile Environment
• Media Recording / Legal Intercept
• Media Transcoding / Adaptation

Trends and Impacts on MRF Design
LTE Device Evolution
LTE Device Evolution
 More Devices, Increasing Capabilities
 Wideband Audio Codecs
 High-end Video
 H.264 Video (Baseline to High Profiles)
 OTT Media Codecs, Eg: VP8, OPUS
 Wideband and UltraWideband Audio Codecs
 … with dynamic transcoding / transrating
LTE MRF Requirements
768kbps – 3 Mbps
(Synchronous up/down)
384 kbps – 768 kbps
(Synchronous up/down)
3+ Mbps (HD)64 kbps
Audio
Narrowband -> Wideband -> Full Band
Video
Small Screens & Low Bitrates
-> HD / UHD High Framerates
GSMA IR.92 GSMA IR.94

Mobile Data Bandwidth
Mobile Data Bandwidth
 Broadband, but highly variable
 QoS and Policy Enforcement
 Support for 2-way Interactive Services
 Support for 1-way Streaming Services
 Dynamic Rate Adaptation, Adaptive Bitrates
 Policy Enforcement Functions via PCRF
Bandwidth
time
Evolved
Packet
Core Network
Policy Control
Resource Function
(PCRF)
2-way (RTP, RTCP)
LTE Packet
Radio Access Network
IMS Core
4G IP Handsets (IPv6)
Multimedia
Content
1-way (HTTP, RTMP, RTSP)
AS
Radisys
Media Resource Function
(LTE IMS MRF)

Mobile Applications
Mobile Applications
 Growing 3rd party applications and cloud
services based on network MRF services,
exposed by Open APIs
 Network-based MRF under
3rd party network and device applications
 Growing interest in MRB
(Media Resource Broker)
3rd Party
Network
Applications
Device
Applications
Network
MRF
Resources
Network
MRF
Resources
Evolved
Packet
Core Network
LTE Packet
Radio Access Network IMS Core
CSCF
Media Resource Broker
(MRB)
Application
Server(s)
MRF
Resource
Pool
Radisys
Media Resource Function
(LTE IMS MRF)
3rd Party
Application
Server(s)
OpenApplicationAPIs
Open Application APIs
OTT and
Enterprise
Networks
WebRTC

Websocket,
JSEP, REST
Browser Platform
RTP/RTCP / SRTP
Media Interworking
WebRTC – SIP
Control Interworking
OTT/WebRTC – IMS Core Network
WebRTC – IMS Services Interworking
Carrier IMS Network
Internet Or
Enterprise
Network
LTE Access
(VoLTE &
Video)
IMS Conf
App Srvr
MRF
CSCF
Web App
WebRTC GW
OTT Networks
Google, Facebook, …
HSS
MMTel IMS
SIP Clients
WebRTC
Clients
IMS Auth
Register
OTT Auth
Registration
Connectors
WebRTC
Websockets SIP
(IMS)
SIP
(IMS)
RTP/RTCP
SRTP RTP/RTCP
SRTP
CSCF
IMS
SIP
WebRTC Client
Application
(HTML5 / Javascript
WebRTC APIs
Browser / Media
Access
Web Server
WebRTC/HTML5 App
Authentication
OTT Network ConnectWebRTC
Websockets
RTP/RTCP
RTP/RTCP
SRTP
User Auth & WebRTC
Client Application
IMS SIP
RTP/RTCP
Web App Portal
Sub Identity
GW

IMS Services Core for
Video VAS and Conferencing
Mobile
Laptop
IP WAN
Tablet
Corporate
IP VPN
IMS Services Core
Small
Screen
Video
HD
Video
Corporate
HD Video
Wireline Broadband
DSL, Cable
HD MCU
Application
Server (AS)
Smartphone
Home
Office
(SMB)
Office
Desktop
Head
Office
Telepresence
Mobile Broadband
4G/LTE, WiFi, HSPA
Media Resource
Function (MRF)
Video
Content/
Storage
Call State Control
Function (CSCF)
HSS/PCRF
Enterprise
UC

Cloud Media Processing for 3rd party Developers to
Extend IM/Presence with Multimedia Conferencing
MPaaS
Cloud
Communications
Service
IP Access
LTE
Mobile
Internet,
IP VPN
Conferencing
Application
Web-based APIs
Cloud
Customer Care
Service
Customer Care
SaaS Application
“Click to Conference”
Request
Customer Care
Interactive Web Session
Real-time 3-way
Video Conferencing Session

Topics
 LTE Services
and grow revenues
Ian Maclean
Vice President,
Mavenir Systems

MetroPCS Case Study
Ian Maclean
Vice President, Strategy & Marketing
Mavenir Systems
May 14, 2013
Partnering with:

VoLTE and RCS are here!
Dallas, Texas – 7th August, 2012
First Commercial VoLTE service launched
Dallas, Texas – 31th October, 2012
First Commercial RCS 5.0 service launched
Delivered IMS Core and Telephony
Application Server
Delivered commercial RCS service in less
than 90 days with Rich Messaging and
Presence Servers

Live MetroPCS RCS 5 service

Mash-ups and Mass Adoption
Non-Telephony: We anticipate RCS mash-ups will create unique and
differentiated services tailored for the Operator’s end users
 RCS + Gaming:
 RCS + Enterprise
 RCS + Customer Care
 Enhance customer care experience with video capabilities or access to
real-time sharing of information/troubleshooting
 RCS + Multimedia
 Share music playlists instantly with friends
 RCS + Financial
Telephony: We project linking RCS services with OTT app
communities will create the ubiquity needed for mass adoption
 Video Call
 Enriched Chat
 Presence
Source : GSMA RCS Feb 26, 2013
30

31
Thank You for Attending…
Ian Maclean
Vice President,
Mavenir Systems
Adnan Saleem
Chief Architect
Radisys
adnan.saleem@radisys.com
~Please fill out our short survey~
We Value Your Feedback
Please join us for the next webinars in this series -
11am ET:
Tuesday, June 11 – Living Up to the 3Cs:
Capacity, Coverage & Customer Satisfaction
Thursday, July 11 – The Telecom Cloud: Critical
Deployment Strategies
Register: www.radisys.com/Transform

Radisys & Mavenir: Monetizing VoLTE and RCS

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