Sustainability as a source of market opportunities: the challenges of an integrated manufacturing group

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“Sustainability as a source of market opportunities:
the challenges of an integrated manufacturing group”
53rd DORNBIRN MAN-MADE FIBERS CONGRESS
10 September 2014
Maria Teresa Betti, Adriana Poli
RadiciGroup Corporate Marketing & Communication

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SUSTAINABILITY: CAN WE SUSTAIN THIS CHALLENGE?
Sustainability is now a macro-trend for industrial groups which find themselves faced with both challenges and opportunities.
RadiciGroup is striving to make sustainability a market opportunity along its entire production chain.
RadiciGroup | Corporate Marketing & Communication

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RADICIGROUP
Personnel:
3,200 employees
Fields of Activity:
Chemicals,
Plastics,
Fibres & Nonwovens
2013 Aggregated Sales
(millions of euros)
A Global Presence:
Europe, USA, South America, China, India

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RADICIGROUP
Vision
To be one of the leading chemical groups in the polyamide, synthetic fibres and engineering plastics production chain.
Mission
To promote the development of our businesses while pursuing our Group values and culture.
To pursue our vision by valorising and optimizing our resources, establishing strategic alliances and searching for new markets, including niche markets.
To embed sustainability into new product and application development.

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RADICIGROUP

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Focus on social, environmental and product challenges.
SUSTAINABILITY
Brundtland Report, 1987
“Sustainable development is development that meets the needs of the present whitout compromising the ability of the future generations to meet their own needs...”

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MEGA CHALLENGES OR MEGA TRENDS?
Growing population
Higher life expectations
Quality and life extent
Ageing population
Consolidated high life expectations
Living longer without severe disability

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Europe, Japan and US will experience a slower growth than developing economies.
Growing population
Higher life expectations
Quality and life extent
Ageing population
Consolidated high life expectations
Living longer without severe disability
Over exploitation of natural resources
Increasing energy demand
Heightened environmental burden (i.e. high air and water pollution, planet heating, toxic threats)
Unequal wealth distribution
Technological and medical development and rethinking of working conditions

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The challenge of INNOVATION can take advantage of the acceleating convergence of
Biotechnology
materials technology
information technology
Customers and suppliers will be drawn into a collective process together with companies. Consumers will be increasingly sensitive to the chemical composition of products and focus on their ability to solve their needs while respecting the environment.

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SOCIAL CHALLENGES WORKING CONDITIONS
RadiciGroup |
Corporate Marketing & Communication

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Stakeholder mapping (employees, customers, suppliers, local communities)
Stakeholder engagement (awereness raising, dialogue, cooperation)
Plans and activities (training, long-term cooperation, goal sharing)
WHAT TO DO SOCIAL CHALLENGES

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PRODUCT CHALLENGES TOXIC THREADS

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WHAT TO DO PRODUCT AND TECHNOLOGICAL CHALLENGES

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ENVIRONMENTAL CHALLENGES THE ZERO PHILOSOPHY
IS THIS POSSIBLE?

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TRY NOT. DO.
THERE IS NO TRY…
the ultimate goal… and a provocation
ENVIRONMENTAL CHALLENGES THE ZERO PHILOSOPHY
IS THIS POSSIBLE?

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WHAT TO DO ENVIRONMENTAL CHALLENGES
Measure GRI- ISO 26000 LCA, PCR, EPD, OEF, PEF
Benchmark Inside and outside your world
Improvement plan Best practices, best available techniques…
Transparent communication Sustainability Report, no green washing, no cherry picking, consumer education…

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LIFE CYCLE ASSESSMENT
... analisys of every step of the production process and the related environmental impacts...

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PRODUCT CATEGORY RULES
RadiciGroup, through the Sweden-based International EPD System, has defined internationally accepted PCRs (Product Category Rules), an international reference point and model for any company in the industry that wants to measure the environmental impact performance of its PRODUCTION CHAIN products.
RADICIGROUP PCRs: - PCR CPC 8942 “NON METAL WASTE AND SCRAP RECOVERY (RECYCLING) SERVICES” - PCR CPC 347 “PLASTICS IN PRIMARY FORMS” - PCR CPC 355 “MAN MADE FIBRES - FILAMENT OR STAPLE”

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EPD - Environmental Product Declaration
Environmental Product Declaration:
a registered document that provides relevant, verified and
comparable information about the environmental impact
of goods and services. The rules guiding the overall
administration and operation of the International EPD®
System are in accordance with ISO 14025.
With the 2014 EPD Process Certification, RADICIGROUP’s
company Radici Novacips is now equipped with a system
validated and certified by a third party which will allow it to
create EPDs according to internationally recognized product
category rules (PCR).

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ORGANIZATION ENVIRONMENTAL FOOTPRINT & PRODUCT ENVIRONMENTAL FOOTPRINT
Radici Chimica SpA, a RadiciGroup chemical company engaged in the production of polyamide and related chemical intermediates, has recently become the first chemical company in Europe to obtain certificates of conformity for its
‘ORGANISATION ENVIRONMENTAL FOOTPRINT’ And ‘PRODUCT ENVIRONMENTAL FOOTPRINT’

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CONCLUSIONS
WHAT CAN WE DO WITH PERFORMANCE DATA FROM
ALL THESE MEASUREMENT SYSTEMS?
KEYS FOR INNOVATION
To find out strong and weak points, to launch improvement plans
A STIMULUS FOR CONTINUOUS IMPROVEMENT
To set benchmarks
A ROLE IN THE INDUSTRY
To “educate” industry players, to inform final consumers

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CONCLUSIONS
ALL THIS BUILDS
 SUSTAINABLE DEVELOPMENT
SUCCESS … TODAY AND TOMORROW …

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MARKET OPPORTUNITIES ARISING FROM SUSTAINABLE DEVELOPMENT
1)Best Available Techniques
2)High Demand, Sustainable Products
3)Trend Anticipation
4)Knowledge & Know-how
5)Reliability & Reputation
Better Performances, Efficiency, Savings
Increased Market Shares
Capacity to Influence Market Choices
Intangible assets - Resources for the Future Development of Companies
Better Ratings, Risk Reduction, Eligibility for Fundings and Tenders

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RADICIGROUP SUSTAINABLE PRODUCTS

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…If you think you are too small to be effective,
you have never been in bed with a mosquito!...
…Save the Earth, It’s the only planet with chocolate! THANK YOU!

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sustainability@radicigroup.com
www.radicigroup.com
Follow us on:
LINKEDIN: http://www.linkedin.com/company/radici-group
TWITTER: https://twitter.com/RGSustainable
SLIDESHARE: http://www.slideshare.net/RadiciGroup

Sustainability as a source of market opportunities: the challenges of an integrated manufacturing group

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