2. Michael Anderson
Working in this industry (SMB ERP) since 1995
Founder and CEO of 3 companies
Lived & Worked in 6 countries
International MBA and Masters in Spiritual
Psychology
Values Driven.
3. ERP Industry
What is it?
Oldest, most mature software
Will always be here
We play in the Mid-Market Supply Chain area.
4. Radiant
Background
Started in November 2005 (Happy Birthday!)
Approx. 12 employees now
Growing fast
About to engage in a “roll-up”.
5. Radiant Culture
Core Values:
Passionate
Invested
Accountable
Very Entrepreneurial
High Expectations
Very Transparent
Encourage Risk Taking, Think Outside the Box
Reward Success.
6. Radiant Opportunity
Haven’t had a formal Marketing Strategy or Plan
Sell to mid-sized MFG and DIST companies in SoCal
Normally CFO
Part of Roll-up Strategy
Needs to be Scalable.
7. Execution
Have a ton of resources
Need to prioritize, look at best practices
Look at market
Put into a plan
Reporting to myself and Sales Director.
8. Candidates
Marketing Focused
Team Oriented
Good at;
Market Analysis
Creating a Plan & Implementing the Plan
Leadership / Managing a Team
Communication / Working without Micromanagement
ERP / B2B Software Experience a big plus
Desire at team to work on this project
Best Case: Ends in a full-time position!
9. Vertical Leap
“Add-on” products to ERP systems
Currently have a very crappy website catalog (App
Store), getting 8,000 hits a month (huge amount in
our industry)
www.microsoftdynamicsaddons.com
Almost have a re-write up ready to release
Huge potential (SAP, Oracle, NetSuite, Exchange,
Internet Explorer, FireFox, etc.)
10. Opportunity
Figure out Revenue model
Sell “Leads”
Collect Names / Mailing List
Sell Information
Implementation Plan
Take it and run with it…