Personal Information
Organização/Local de trabalho
Prague Czech Republic
Cargo
Freelance marketing specialist
Setor
Advertising / Marketing / PR
Site
RadekHrachovec.com
Sobre
Creator of Bata club and RENOME programme
Served as a Loyalty and Special Project Manager for 8 years and 4 years as a Marketing Director in Bata Central Europe. His experience covers understanding and influencing customer behaviour applied from the perspective of loyalty initiatives, direct communication, research and analytics. Creator of long term successful loyalty program Bata club and coalition loyalty program RENOME.
Radek is a featured presenter at conferences held by IIR, Marcus Ewans, Top Vision, Smith&Novak, Terrapinn, IdeaFirst. Contributed to several industry magazines and newspapers.
Nowadays works as a freelance marketing specialist with focus on keeping customers for sev
Marcadores
direct marketing
zakaznik
vernostni program
radek
hrachovec
loyalty
segmentace
zisk
koalice
loyalty programmes
marketing
retail
future
multichannel
Ver mais
Personal Information
Organização/Local de trabalho
Prague Czech Republic
Cargo
Freelance marketing specialist
Setor
Advertising / Marketing / PR
Site
RadekHrachovec.com
Sobre
Creator of Bata club and RENOME programme
Served as a Loyalty and Special Project Manager for 8 years and 4 years as a Marketing Director in Bata Central Europe. His experience covers understanding and influencing customer behaviour applied from the perspective of loyalty initiatives, direct communication, research and analytics. Creator of long term successful loyalty program Bata club and coalition loyalty program RENOME.
Radek is a featured presenter at conferences held by IIR, Marcus Ewans, Top Vision, Smith&Novak, Terrapinn, IdeaFirst. Contributed to several industry magazines and newspapers.
Nowadays works as a freelance marketing specialist with focus on keeping customers for sev
Marcadores
direct marketing
zakaznik
vernostni program
radek
hrachovec
loyalty
segmentace
zisk
koalice
loyalty programmes
marketing
retail
future
multichannel
Ver mais