This project was selected by faculty and industry representatives for exhibition at the Vanguard Office Concepts/Tecknion Showroom opening held on April 10, 2008. It was also submitted for consideration for the 2008 Gensler Brinkmann Scholarship for interior design students.

1. RAcheLLe
FoleY
School: The Art Institute of Phoenix
Address: 2233 West Dunlap Avenue
City, State, Zip: Phoenix, Arizona 85021-2859
Phone: 206-819-2754
Email: Rachelle.Foley@hotmail.com
Graduation Date: December 2008
Project Title: L UDo Graphic Design Firm
La

2. PeRsoNaL
DeSigN
PHiLoSoPhY What truly inspires and motivates me is taking a space and making it ‘make sense’
for the intended user. Functionality is the major driving force behind my person-
al design process. In particular, I find myself being very considerate of how one
will walk through and use a space, and therefore constantly visualizing flow and
adjacency needs. I feel very strongly that the flow should be comfortable and
effortless.
User’s needs are also central to concept development and space planning. The
concept of a design should establish the foundation for space planning. In or-
der for a designer to develop a concept they must get to know the client/users,
location, surroundings, intended use, etc.. I am always inspired by spaces that
carry a clear, consistent, design concept throughout, from architectural layout
and features to the finishes, furnishings and materials. When the design is not
consistent or complimentary, spaces feel incomplete and disjointed, and there-
fore do not meet the client’s needs.
I have been greatly influenced by the design styles of designers such as Paul
Frankl, Frank Lloyd Wright, and Frank Gehry. These designers define what de-
sign is all about. Listening to the users, considering surroundings, climates,
functional needs, emotional needs, and aesthetic needs while giving it a touch
of the designer’s personal flare. By simply being inspired by a location and the
intended feeling one wants to experience while in that space, a design takes on
a mind of its own.

3. LaUDo
GRAPHIC
DESIGN
FIRM
SCOPE OF WORK:
To convert 8,057 Sq.Ft. on the
ground floor of a 2-story contempo-
rary-style building located in Phoenix,
Arizona into a sophisticated, urban
branch of the graphic design firm ORIGINAL FLOOR PLAN
called ‘LAUDO’ for two well-known
graphic designers from New York City.
The partners (owners) wish to inte-
grate a sense of modernity through
architectural detailing, contemporary
space planning, and new office con-
cepts using appropriate furniture and
finishes in the interior renovation.
They want to incorporate a collection
of artwork by Donald Judd, Dan Fla-
vin, Damien Hirst, and Vija Clemins,
if possible. A new logo is also re-
quired as part of the contract.
INSPIRATIONAL IMAGES
One of the owners is wheel-chair
bound, therefore all public areas
must be ADA compliant.

4. INSPIRATIONAL ART PIECES BY DONALD JUDD
INSPIRATIONAL ART PIECES BY VIJA CLEMINS
INSPIRATIONAL ART PIECES BY DAN FLAVIN & DAMIEN HIRST

5. CRITERIA MATRIX BELOW EXPLAINS PROGRAM SPACE REQUIREMENTS:
SChEMATICS Name:
Project:
RACHELLE FOLEY
LAUDO Graphic Design Firm
All Doors: 3'-0" wide, Ceiling height to A.C.T.: 8'-6", Total Ceiling Height: 12'-0", Sill height: 3'-0", Window height: 5'-0"
CONSIDERATIONS
NATURAL LIGHT
REQUIREMENTS
PUBLIC ACCESS
ADJANCENCIES
SQ. FOOTAGE
EQUIPMENT
PLUMBING
(Prototypes)
PRIVACY
OR VIEW
SPECIAL
SPECIAL
TOTALS
ROOM /SPACE /AREA
1 Entry/Lobby NIC 2 Barrier Free - ADA
Voice Data, PC, Multi-Phone linkage, Fax line, Barrier Free - ADA, must have
2 Reception Area & Waiting 290 290 1, 10 Y Y N N Internet, 30 SqFt work surface, 8 l.f.filing, coat secured design for after hours,
closet, Seating for 12 clients/guests. Contemporary.
Each - Min. 18sqft desk surface, 9 sqft credenza
surface, desk chair, 15 lf filing, 18 lf
3 Partners Executive Office (2) 243 486 4 Y Y Y N ADA
bookshelves, 2 guest chairs, informal seating for
4 with table.
Each – Min 30sqft work surface, desk chair, 8 lf
4 Head Designers Offices (4) 126 504 3, 6 N Y N N ADA
filing, 5 lf storage, 2 guest chairs
Each- Minimum 40sqft durable work surface (for
Layout & In-House Production Desk
5 133 532 6 N I N N cutting, glueing, etc), desk chair, 15 lf filing, 15 lf ADA
Areas (4)
storage
Each – Min 30sq ft work surface, desk chair, 20
6 Graphic Designers Work Stations (12) 108 1296 4, 5 N Y N N ADA
lf filing, 5 lf storage.
Each - Min. 22 sqft work surface, desk chair, 8 lf
Accounts Payable/Receivable & Human
7 131 262 NS N Y Y N filing, 5 lf storage, 9 lf bookshelves, 2 guest ADA, Lockable/secured
Resources Offices (2)
chairs.
8 File Area 281 281 NS N N Y N Min. 210 lf High Density filing ADA, Hidden from public view
For network & server. Apprx. 50 sqft. Space for
9 Computer Room 50 50 NS N N Y N ADA, Locked/secured & private
shelves as needed.
30 lf Misc. storage, copier, work surface, fax,
10 Storage & Copy Room 114 114 2,3,6,7 N N Y N ADA, Lockable storage
phone, 30 lf lockable storage for office supplies.
Seating for 12, Credenza, conference phone,
11 Main Conference Room Not 12 Y Y Y N internet hookup at table, white/tack board for Barrier Free - ADA
307 307 writing & pinning up work.
Barrier Free - ADA, in exclusive
Each - Min. 6 chairs around table, phone,
12 Consulting Rooms (2) 342 Not 11 Y Y Y N areas away from conference
internet, 7.5 sqft auxiliary work surface.
171 room
Seats 10. Sink, Lg Refr, microwave, 2 coffee
13 Employee Break Room 304 304 NS N I Y Y makers, espresso maker, dishwasher, ADA, Clean & Contemporary.
freestanding water purifier/cooler.
Total Square Footage 2258 4768
30% circulation 1430
NET SQUARE FEET REQUIRED 6198
NOTE: Compare the total of the Net Square Feet required to the available square feet of the project floor plan or base sheet. If the Net LEGEND H = HIGH Y = YES
Square Feet required is greater than the SF available, then the SF allocated to the rooms or areas needs to be reduced.
M = MEDIUM N = NO/NONE
L = LOW I = Important but not required
NS = NOT SPECIFIED BY CLIENT
NIC + NOT IN CONTRACT
CODE STUDY:
Street Address: 411 North Central Phoenix, Arizona Construction Type: 1A
Project Intent: 2 Story Office Building Occupancy Load: 81
Code: 2002 IBC Exit Calculations: 2
ADJACENCY DIAGRAM Zoning: C-1 Half Diagnol Rule: 183’-2”
Occupancy Classification: Business Therefore: 1st two exists no more
than 91’-7” apart.

6. PROTOTYPE SAMPLES BLOCK DIAGRAMS

7. DeSiGN
DEVELOPMENT
LaUDo means honor, inspiration, LOBBY PERSPECTIVE
motivation, magnify, excitement,
praise, celebration.
How better to celebrate and honor
clients and employees alike than to
make that statement loud and clear
the moment they walk through the
door...
“La
“L UDo” in vibrant, larger than
life letters made of Corian.
LOBBY FLOOR FINISH PLAN & LEGEND
INTERFACE CARPET TILES

8. DEFINING ZONES:
Fuchsia dominates in areas encouraging socializing and activity such as the entry &
the employee lounge, Limon accents quieter areas such as the private offices & cu-
bicle areas, and Mandarin is used where meeting of the minds occurs such as confer-
ence and layout-production areas.
CONCEPT
STATEMENT
‘LaUDo’ reflects COLOR PALETTE
pRaiSE,
CeLEbRAtioN,
&
pAssioN
using splashes of vibrant
colors against a bold, yet
neutral, black & white
backsplash.
Sleek, smooth, durable
surfaces create a feeling of
ModERnitY
&
soPHisTicatioN.
Fresh, fun, funky furnishings
& artwork along with an airy ENTRY AND RECEPTION
openness encourage PROGRAM REQUIREMENTS:
MiNGLing
& The entry contains seating for 12
moVEmeNt. clients and guests, and carpet tiles
that are durable and low-mainte-
nance for heavy circulation spans
throughout.
SPOT RENDERED FLOOR PLAN - RECEPTION, WAITING, FILING & STORAGE The reception is open but contains
lockable storage for after hours.

9. MEETING SPACE
PROGRAM REQUIREMENTS:
One main conference room seats 12 and
includes a credenza, conference phone,
internet hookup at table, a white/tack
board for writing & pin-up.
Space is provided throughout to
encourage impromptu, informal
brainstorming sessions, creativity and
teamwork.
CONFERENCE ROOM PERSPECTIVE
EXIT TO
REST-
ROOMS
MOVEABLE
FURNITURE
INFORMAL
MEETING
AREA
SPOT RENDERED ELEVATION - INFORMAL MEETING ROOM
CONFERENCE
ROOM
FLOOR PLAN DONALD JUDD ARTWORK SEATING FABRIC

10. PARTNER’S OFFICES
PROGRAM REQUIREMENTS:
Minimum of 18 sq. ft. work surface,
9 sq. ft. credenza space, desk chair,
2 guest chairs, 15 linear ft. of filing,
18 linear ft. of bookshelves, and in-
formal seating for 4 with table.
SPOT RENDERED ELEVATION - DESK AREA
INFORMAL
SEATING AREA
WORK
SURFACE /
STORAGE
INFORMAL SEATING AREA
5’0” ADA
RADIUS
PARTNER’S PRIVATE OFFICE
COAT
CLOSET FILING/STORAGE
FLOOR PLAN
SEATING FABRIC

11. FILING/STORAGE FILING/STORAGE
MOVEABLE SEATING FITS
MOVEABLE SEATING FITS UNDER COUNTERSPACE
UNDER COUNTERSPACE
FILING/STORAGE FILING/STORAGE
LIGHTBOX LIGHTBOX
FILING/STORAGE FILING/STORAGE COUNTERTOPS FILING/STORAGE
COUNTERTOPS
PIN-UP BOARDS PIN-UP BOARDS SEATING AREA
FILING/STORAGE FILING/STORAGE
EXIT TO
REST-
ROOMS
EXIT TO
RESTROOMS
IMPROMPTU
MEETING
AREA
MAIN CONFERENCE ROOM
SPOT RENDERED FINAL FLOOR PLAN - LAUDO
The final floor plan layout separates space into public and private areas. Clients and visitors easily access
the lobby and meeting room areas, as well as quick access to restrooms. Partner’s offices flank either end
of the workspace and mirror one another in size and shape, as do the 4 head designer cubicles, two on
each end, providing equality among the job titles respectively. Work space for designers spread between
the offices, providing separate desk space for each designer, however only half-height wall partitions sepa-
rating them to allow for impromptu collaboration. Layout & in-house production stations and moveable
seating are provided throughout.