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GroundReport's Field Guide to NYC Entrepreneurship

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Presented by GroundReport CEO Rachel Sterne at BootUpNYC.

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GroundReport's Field Guide to NYC Entrepreneurship

  1. 1. GroundReport’s Field Guide to NYC Entrepreneurship 1
  2. 2. Quickly… 2
  3. 3. What’s GroundReport? Real Quick: • Global citizen media platform founded in 2006. Founded by lifelong New Yorker Rachel Sterne • Mission: democratize the media. • Empowers anyone to publish text articles, videos and photo news reports. • Team of volunteer Wikipedia-style editors vets stories. • Over 4,000 contributors around the world earn revenue shares based on traffic. • Breaking scoops on major news, from Beijing Olympics to Mumbai terror attacks. • Named one of BusinessWeek’s Most Promising Social Enterprises. 3
  4. 4. Q. startup city? Why is NY the ultimate A. 4
  5. 5. Step 1: Get Inspired • Embrace the chaos. • Follow your heart. • Find your Big Idea. • Be thankful you don’t live in a bubble like Silicon Valley. • Realize you’re surrounded by the best and brightest across all industries. • Go for an unconventional marriage. (Like web technology + foreign affairs.) = + 5
  6. 6. Q. startup city? Why is NY the ultimate A. 6
  7. 7. Step 2: Get Smart • Find mentors: NY Tech Meetup, Web 2.0, Social Web • Read Up! TechCrunch A VC Silicon Alley Insider PaidContent Mashable • Join Listserves: NextNYC, Tech Meetup, PHP Developers • Follow smart folks on Twitter like @JohnBorthwick @fredwilson @davidsrose @Caro @BrianStelter @JeffJarvis @hblodget 7
  8. 8. Q. startup city? Why is NY the ultimate A. 8
  9. 9. Step 3: Get Started • Cowork. New Work City SparkSpace Jelly • Hire. Bond Street Group The Ladders PaidContent Twitter & Facebook NYU & Columbia (Interns!) • Test. Free usability testing at Starbucks? 9
  10. 10. Q. startup city? Why is NY the ultimate A. 10
  11. 11. Step 3: Get Out There • Network. • Be a ‘Brand Ambassador’ for your startup. • NYC is more media-centric than Silicon Valley. Embrace it. Specifically: • Present at the NY Tech Meetup, Video 2.0 • Start your own Meetup! • Build Your Twitter Following: Become an Expert. • Blog. • Participate in Internet Week, Social Media Week, NYC Entrepreneur Week, LaidOff Boot Camp • Find events through Gary’s Guide • Say Yes to EVERY Panel. (It’s an Honor) • Get on Wikipedia, LinkedIn, Facebook 11
  12. 12. Q. startup city? Why is NY the ultimate A. 12
  13. 13. Step 4: Get Money New York boasts incubators… …and Venture Capital Firms. • The Hatchery • Venrock • NYC Seed • Sprout Group • New York Angels • Union Square Ventures • Startup 2009 (SAI) 13
  14. 14. Q. startup city? Why is NY the ultimate A. 14
  15. 15. Thanks! Find guide online at http://groundreport.com. Email me at rachel@groundreport.com. Special thanks to @trinaalbus @dorianbenkoil @bradszollose @scottperezfox @stephiebee @midwaybeach @samseder. 15