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IDIOMS
Rachel Guzmán
• “back to square one”
Example: “We’ve spent 6 months
using this sales strategy, but the
results are not improving. I think
we should go back to square
one and rethink our approach.”
Meaning: Go back to the
beginning. Start over again.
• “call it a day”
Example: “I think we’ve covered
enough for today’s meeting.
Let’s call it a day, shall we?”
Meaning: To stop work or
activity.
• “get something off the ground”
Example: “My goal for this year
is to get my business off the
ground. I’m currently in the
process of raising funds, and I
believe I’m on course for getting
it off the ground in September.”
Meaning: To get something
started. This could be a project
or a new business.
• “go through the roof”
Example: “The real estate market
is really heating up. Since last
year, house prices have gone
through the roof.”
Meaning: When something is
rapidly increasing. Typically used
to describe increasing prices or
sales.
• “groundbreaking”
Example: “The programmable
computer was a groundbreaking,
post World War 11 invention.”
Meaning: When something is
new and innovative.
• “a long shot”
Example: “I know it’s a long
shot because he has a lot going
on, but maybe I can convince
him to partner with us for this
project.”
Meaning: Something that has a
small chance of succeeding..
• “a no brainer”
Example: “Accepting the position
in New York was a no brainer.
They offered me a salary
increase of 50%, and will also
pay for my accommodation.”
Meaning: A decision that is very
obvious or easy to make.
• “raise the bar”
Example: “Even though we
increased the turnover by 10%
last year, I want to raise the
bar for this year and set the
target at 20%.”
Meaning: to increase standards
or expectations.
• “touch base”
Example: “This week I intend
to touch base with our top 3
clients to make sure everything’s
running smoothly.”
Meaning: To make contact with
someone. Often used by
commercial professionals when
following up with clients.
• “word of mouth.”
Example: “20% of our customers
hear about our company
through word of mouth.”
Meaning: When people hear
about a product or service
through informal conversation
with friends or colleagues.

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Common Idioms Explained

  • 2. • “back to square one” Example: “We’ve spent 6 months using this sales strategy, but the results are not improving. I think we should go back to square one and rethink our approach.” Meaning: Go back to the beginning. Start over again.
  • 3. • “call it a day” Example: “I think we’ve covered enough for today’s meeting. Let’s call it a day, shall we?” Meaning: To stop work or activity.
  • 4. • “get something off the ground” Example: “My goal for this year is to get my business off the ground. I’m currently in the process of raising funds, and I believe I’m on course for getting it off the ground in September.” Meaning: To get something started. This could be a project or a new business.
  • 5. • “go through the roof” Example: “The real estate market is really heating up. Since last year, house prices have gone through the roof.” Meaning: When something is rapidly increasing. Typically used to describe increasing prices or sales.
  • 6. • “groundbreaking” Example: “The programmable computer was a groundbreaking, post World War 11 invention.” Meaning: When something is new and innovative.
  • 7. • “a long shot” Example: “I know it’s a long shot because he has a lot going on, but maybe I can convince him to partner with us for this project.” Meaning: Something that has a small chance of succeeding..
  • 8. • “a no brainer” Example: “Accepting the position in New York was a no brainer. They offered me a salary increase of 50%, and will also pay for my accommodation.” Meaning: A decision that is very obvious or easy to make.
  • 9. • “raise the bar” Example: “Even though we increased the turnover by 10% last year, I want to raise the bar for this year and set the target at 20%.” Meaning: to increase standards or expectations.
  • 10. • “touch base” Example: “This week I intend to touch base with our top 3 clients to make sure everything’s running smoothly.” Meaning: To make contact with someone. Often used by commercial professionals when following up with clients.
  • 11. • “word of mouth.” Example: “20% of our customers hear about our company through word of mouth.” Meaning: When people hear about a product or service through informal conversation with friends or colleagues.