Latest Trends in Digital Marketing 42 Digital Marketing Trends You Can’t Ignore in 2021

2. Professional Practices
Presented To
Sir Ikram Ul Haq
Presented By
Muhammad Feezan
17581556-021
BS-IT-17-A

3. Latest
Trends in
Digital
Marketing

4. Digital Marketing
Advertising through digital channels.
Channels
Social media, mobile applications,
email, Search engines, any new digital
channel.
In Simple Words
Digital marketing is any form of
marketing products or services that
involves electronic devices.

5. Why we need Digital Marketing
Don’t have much time to figure out this digital marketing stuff
Transformation to online business
Everything is going digital
• Entertainment
• Health
• Real estate
• Banking
• Currencies.

6. 42 Digital Marketing Trends
You Can’t Ignore in 2020
In top 42 trends 20 top trends
are listed down here. Reference
Single Grain > Digital Marketing > 42 Digital
Marketing Trends You Can’t Ignore in 2020
https://www.singlegrain.com/digital-
marketing/digital-marketing-trends-2020/
From which I will discuss some specific trends.

7. 42 Digital Marketing Trends You
Can’t Ignore in 2020
1. Artificial Intelligence
a) Basic communication
b) Product recommendations
c) Content creation
d) Email personalization
e) E-commerce transactions
2. Programmatic Advertising
3. Chatbots
4) Conversational Marketing
5) Personalization
6) Video Marketing
7) Influencer Marketing
8) Social Messaging Apps
9) Visual Search
10) Micro-Moments

8. 11) Voice Search & Smart
Speakers
12) Social Media Stories
13) Browser Push Notifications
14) Content Marketing
Continues to Dominate SEO
15) Search Engine Optimization
A/B Split Testing
16) Social Commerce
& Shoppable Posts
17) Interactive Content
18) Omnichannel Marketing
19) Augmented Reality (AR) &
Immersive Technologies
20) Predictive & Augmented

9. Artificial Intelligence
AI can analyse consumer behaviour
and search patterns
Utilizing data from social media
platforms and blog posts
Help businesses understand how users
and customers find their products and
services.
Automate and optimize customer
service.

10. Programmatic Advertising
Using AI to automate ad buying
Target more specific audiences.
Real-time bidding or actions
Automation is much more
Efficient and fast
Higher conversions
Lower customer acquisition costs.
Almost 90 of digital display ads in the
U.S. will be programmatic by 2020.

11. Chatbots
Responsive
Give answers promptly
Accurately recall your
entire buying history
Never lose patience.
Uber uses chatbot
technology to communicate
with customers

12. Video Marketing
70% of consumers say that they have shared a brand’s video
72% of businesses say that video has improved their
conversion rate
52% of consumers say that watching product videos makes
them more confident in online purchase decisions
65% of executives visit the marketer’s website and 39% call a
vendor after viewing a video
Plenty of ways to drive higher engagement with your video
marketing,
We can make a video post or start a live broadcast on
Facebook, Instagram or LinkedIn.

13. Social Media Apps
Increased brand awareness
Constant engagement with followers
Cost-effectiveness
Increased traffic to your web page
Opportunity to reach younger audiences
Add links to your social media Stories
Add location tags
Add mentions for other brands and your fans
Invite followers to explore more with clear
call-to-actions