Amanda Lee Email: amanda.lee@speysidegroup.com Phone: +1-206-555-1212

1. Richard R. Lee
Executive Consultant - Advanced
Analytics & Business Informatics

2. Mission Statement
● My focus has always been on creating sustainable
sources of Competitive Advantage for my clientele.
○ Competitive Advantage is critical to both short-term
success and longer-term survival.
○ Competitive Advantage can be fleeting if based only
on Pricing and other narrowly defined differentiators.
○ In today's hyper-competitive markets true
differentiation can only be achieved through deep
insights and analysis of forward-looking trends to
capitalize on customer sentiments & sensitivities.
● Information Exploitation & Advanced Analytics are the
critical tools for success.

3. Business Acumen
● Information & Analytics are Business-driven
activities facilitated by IT.
○ Business Leadership owns the responsibility and
accountability for delivering the benefits of
Information & Analytics to the Enterprise.
○ Senior Executive Teams need mentorship, coaching
& a trusted advisor to guide them along their journey
to becoming a Predictive Enterprise.
● I focus exclusively on these critical elements
of success in my consulting endeavors

4. Domain Expertise
● Advanced Analytics to create a 360 Degree View of all
aspects of your business.
○ Predictive, Descriptive & Statistical Techniques
● Business Informatics to create an information discipline
to manage and deliver all types & sizes of data across
the enterprise.
○ Information Management, Data Governance, Big
Data, EDW, MDM, BI and Performance
Measurement.
● Organizational Design & Change Management to
optimize the structure and behavior of your "culture of
analytics and numerical literacy".

5. Services
The key to any successful Advanced
Analytics/Business Informatics initiative is the
strategy that defines it.
○ Strategic Goals & Success Measures
○ Business & Technical Requirements
○ Program Management & Oversight
○ Organizational Design
○ Change Management & Cultural Adoption
○ Information Governance
○ Executive Coaching, Mentoring and Readiness

6. Biography
● Education:
○ BSc/MSc - Electrical & Computer Engineering (Michigan)
○ MBA - Strategy & Decision Sciences (Wharton)
○ Post-Grad - MIT, GWU & UCSD
● Experience:
○ Executive & Practice Leadership (Sony, TD, Symantec, RTP, ICBC,
SCG & Speyside Group.
○ Program Leadership (NASA, FRB, Microsoft, HP, IBM, GE, HBOS,
RBSG, CSFB, SRP and US Gov.)
● Thought Leadership
○ Author, Speaker & Lecturer (Business Informatics, Advanced
Analytics, Strategy & Tactics, Competitive Advantage and
Organizational Optimization)
○ Publishers: McGraw-Hill, Penwell, ZD & others

7. Contact Details
Email: richard.lee@speysidegroup.com
Mobile: +1-206-321-7120
Linked In: http://www.linkedin.com/in/richardrlee
Twitter: InfoMgmtExec https://twitter.com/#!/InfoMgmtExec
Blog: http://infomgmtexec.wordpress.com
Web: http://www.thespeysidegroup.com