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Winning Freedom on Udemy - How to Create Truly Passive Income
- 1. Winning Freedom on Udemy The Virtuous Growth Cycle Strategy How to Build Truly Passive Income Learn how to enter the virtuous growth cycle and build truly passive income on Udemy.com
- 2. Have you ever considered creating an online course to make passive income?
- 3. Most people come to the same immediate conclusion
- 4. My Painting Course First, you create your course
- 5. THE INTERNET Second, you put it on the internet My Painting Course
- 6. THE INTERNET $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $$ $ $ $ $ $$ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ My Painting Course Third, the internet sends you money $
- 7. However, creating a website, getting discovered and selling to people on the internet is difficult and takes time
- 8. A better way to start teaching online is to sell your course on an online course marketplace like Udemy.com
- 9. $ $ $ $ $ $ $ $ $ $ $$ $ $ $ $$ $ $ $ $$ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $$ $ $ THE UDEMY MARKETPLACE $ $ $ My Painting Course
- 10. Don’t work to get people to come to you, instead go to where people already are
- 11. Udemy has millions and millions of students signed up to the platform
- 12. There are also 1000’s of courses on Udemy.com
- 13. Instructors put their courses on Udemy because Udemy promotes for them and gets them students
- 14. There are a lot of ways Udemy promotes your course
- 15. People can find your course on the Udemy search engine
- 16. Udemy will suggest courses to students based on their preferences
- 17. There are multiple categories and sub- category pages that you can get featured on
- 18. Udemy will have a lot of site-wide sales which will drive a lot of traffic to your course
- 19. Udemy will run Facebook ads to drive traffic to your course (So will competitors to Udemy)
- 20. Udemy has a network of affiliate marketers that will get you sales
- 21. You can promote your course yourself by generating coupon code links - people click your link, and you get credited
- 22. Udemy’s promotion plus your own promotion creates your total Udemy income Your Udemy! Income = Your Promotion • Coupon Codes Udemy Promotion • Udemy Site Traffic • Ad + Email Campaigns • Affiliate Marketers +
- 23. Note, your promotion and Udemy promotion results in different revenue sharing Type of Sale Instructor Share of Sale Udemy Organic ! (onsite traffic) 50% Ad Campaigns 25% Affiliate Marketer 25% Your Own Promotion 97%
- 24. People are turned off by the steep revenue sharing; however, an overlooked power of Udemy is...it re-markets your course
- 25. Udemy re-markets your course a ! 2nd and 3rd time to interested students Customer ! Sees Your Course Customer! Not Sure... Does not Buy Course Udemy ! Re-shows Course in Facebook Ads or Email Customer Buys Course
- 26. It also helps your promotions because customers might not buy on the 1st look Your YouTube Video, promoting your course Your Course or Udemy Installs ! Browser Cookie Marketing Until ! Customer Buys MarketingYouTube Watcher Visits Your Course
- 27. Note, Udemy doesn’t promote just any course
- 28. Udemy promotes attractive, high quality, and engaging courses
- 29. Udemy cares about its reputation and marketing dollars, and thus will only market attractive, high quality and engaging courses
- 30. Udemy evaluates these qualities on ! multiple metrics Attractive High Quality Engaging • Conversion rate (total enrolled/ total visitors) • # of newly enrolled students • Paid student to free student ratio • Production Quality (Video, Audio, Delivery) • Refund Rate • # of Ratings x Average Rating Score • Average # of minutes watched • Instructor Help - Active in Q&A section
- 31. A “Virtuous Cycle” is created when your course is attractive, high quality, and engaging Your Course • Top Rated • Lots of Students • High Conversion • Engaging Udemy Features and Promotes Your Course + + You Gain More Students, Ratings, and Engagement
- 32. Let me explain more clearly...! ! Udemy promotes your course, which gets you more students, ratings, & engagement, which makes Udemy want to promote your course, which gets you more students, ratings, & engagement, which makes Udemy want to promote your course.... Get it?
- 33. The requirement for the ! “Virtuous Cycle” is an attractive, high quality, and engaging course....the jumpstart needed to start the cycle is ! your own promotional campaign
- 34. A great way to promote your course is to create permanent traffic driving real estate on the internet that leads to your course
- 35. Here are some great ideas for permanently (passively) driving traffic... Create YouTube Video content and put links to your course in description Answer questions on Quora and mention your course as a source of more information Create a Facebook Group on your subject and pin a post at the top of the group advertising the course
- 36. Your promotion increases Udemy’s promotion and keeps the “Virtuous Cycle” robust Udemy Features and Promotes Your Course + + More Students, Ratings, and Engagement Your Promotion More Students Ratings Engagement
- 37. This is how it really works
- 38. Ready to Dominate Udemy? https://www.udemy.com/create-course-and-sell-online-udemy-courses/?couponCode=SLIDESHARE Grab my highly rated 82 lecture course The Udemy Course Creation and Marketing Blueprint Now 92% OFF for a limited time! Click the link below or use coupon code: SLIDESHARE
- 39. Need more info? ! Here’s what students are saying...
- 43. Let’s build your first course! https://www.udemy.com/create-course-and-sell-online-udemy-courses/?couponCode=SLIDESHARE Grab my highly rated 82 lecture course The Udemy Course Creation and Marketing Blueprint Now 92% OFF for a limited time! Click the link below or use coupon code: SLIDESHARE