This document summarizes how to create e-books and other information products. It discusses finding a niche topic, sources of content like public domain works or articles, formats like e-books or audio, developing content through outlines or the "10 questions" method, pricing, outsourcing writing, and resources for product creation. The document emphasizes that e-books are easy to create and sell with a high profit margin.
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1. How to Create E-Books and Other Information Products Presented by Robert W. Bly www.bly.com/reports
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3. Overture Keyword Research “ Sweet Spot”: 10,000 – 50,000 searches http://inventory.overture.com Replaced by: www.wordtracker.com www.spacky.com 06/17/10 Creating E-books and Other Info Products
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5. Sources of Content You write it Hire writers Public domain Your out-of-print books: Reversion of rights” Your published articles: “First Rights Only” Remainders Lectures Your Products Conferences Government publications Radio and TV interviews Tele-seminars and Webinars 06/17/10 Creating E-books and Other Info Products
6. Dan Kennedy’s Rule of Info Product Creation Creating E-books and Other Info Products 06/17/10 Fast vs. Perfect
9. Improvement in Anything = e x Creating E-books and Other Info Products 06/17/10 Most people No ROI Sweet spot A B C 100% Degree of Perfection 0 Time and Effort “ The margin”
12. “ 10 Questions About ___ and One Good Answer to Each” 06/17/10 Creating E-books and Other Info Products Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A: Q: A:
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16. Title is Key Creating E-books and Other Info Products 06/17/10
22. Links to Other Products Creating E-books and Other Info Products 06/17/10
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24. E-book Writing Sin #1: Superficiality Creating E-books and Other Info Products 06/17/10
25. E-book Writing Sin #2: Contradiction Creating E-books and Other Info Products 06/17/10
26. E-book Writing Sin #3: Lack of Actionable Advice Creating E-books and Other Info Products 06/17/10
27. E-book Writing Sin #4: Not Realizing Words Have Meaning “ Despite frequent calls and e-mails, my client has not paid me the money he owes me.” What do I do now?” Your client owes you money. He/she has not responded to your calls or e-mails. You must assume at this point that something is wrong. Here’s what I suggest. Find out why they are nor responding to your calls or e-mails? You need to collect on the money that they owe. Your client did sign off on your work, agreeing to pay you. And the company still owes you money. Importantly, this client may have done work for you in the past, and you want to perform more work with them in the future. Don’t lose your client by being too aggressive, nasty or rude. You must some how reach them in a manner that will make everyone happy. How do you find out what is wrong? If you cannot reach them directly, first send a courteous e-mail, or leave a message for your client to contact you. Your tone of voice should always be in a helping or consulting manner. You have to be considerate & persistent. Importantly, you want to get the money that you are owed in a timely fashion. A good copywriter also strives to maintain a good relationship with his/her client. One should always be considerate and meaningful when contacting your client. Your first letter by mail, should assume that your client intends to pay, and forgot to do so. At this point, you are unsure if the issue is problems with your copy, or a problem with them getting approval for the final payment. Send them a letter with a friendly e-mail reminder that the invoice is now due. This first letter can also state this: “I will call you at 10 am Monday morning to rectify this problem.” You may now be able to contact your client then your attempts at collection are much more probable. You may want to discuss any relevant problems that they are having. You should rectify any problems they have first. And then start offering advice on handling the past due bill. You should have all invoice paper-work handy. Ensure that you are prepared to accept a credit card payment, Pay Pal, wire transfer information or other forms of payment. Creating E-books and Other Info Products 06/17/10
28. E-book Writing Sin #5: Inconsistent Headline Hierarchy 06/17/10 Creating E-books and Other Info Products
29. E-Book Writing Sin #6: Empty Words as a Substitute for Clear Expression of an Idea 06/17/10 Creating E-books and Other Info Products
30. E-book Writing Sin #7: Sloppy Writing 06/17/10 Creating E-books and Other Info Products As a valued reader of mine, I have an irresistible F-R-E-E GIFTS offer worth hundreds of dollars including: * “Invincible Marketing: The 7 Principles of Success in Business” By Dr. Joe Vitale. * “Recession-Proof Business Strategies: 15 Winning Methods to Sell Any Product or Service in a Down Economy” * “How to Get the Eight Things In Life You Want Webinar” By Zig Ziglar
31. 3 Levels of Instructional Writing Creating E-books and Other Info Products 06/17/10 Level Where Found What to do Magazine articles How to do it Books, e-books, courses Do it for them E-books, online tools, templates, folios
34. What Do Today’s Top Gurus All Have in Common? 06/17/10 Creating E-books and Other Info Products
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36. Unlock the “Hidden Gold” in Your Writing 200-page book in print ($10) 80 ¢ 15% agent fee 200-page book out-of-print OCR Scanner $29 50-page ebook #1 $29 ebook #2 $29 ebook #3 x $29 each = 06/17/10 Creating E-books and Other Info Products Before 8% royalty 72¢ Profit After $87 Profit
37. Books Draw People into Your Funnel System 06/17/10 Creating E-books and Other Info Products
38. Recurring Revenue: Membership Sites Creating E-books and Other Info Products www.amember.com www.membergate.com www.infoproductcentral.com 06/17/10
44. Pricing Info Products Creating E-books and Other Info Products 06/17/10 Info Product Price Range 50 – 100 page e-book $19 - $79 Audio CDs (each) $29 - $49 Audio MP3 downloads 25 – 50% less than audio CDs DVDs (each) $39 - $79 Streaming video 25 – 50% less than DVDs Membership site, per month $29 - $79 Tele-seminars and Webinars (60 – 90 minutes) FREE - $79 Paper-back book on specialized topic $20 - $29 Same book content in 3-ring binder $49 - $129 Above binder + 2 – 3 CDs/DVDs $129 - $179+
45. A Few Helpful Resources Internet Marketing www.theinternetmarketingretirementplan.com List Building www.buildyourlistfast.net Choosing Your Niche www.chooseyourniche.com Key Word Research and Discovery www.thekeywordmoneymachine.com Writing and Publishing e-Books www.myveryfirstebook.com Elance www.elance.com 06/17/10 Creating E-books and Other Info Products
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47. Thank you. Subscribe to “Bob Bly’s Direct Response Letter” at www.bly.com/reports
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