This presentation was delivered at the 2019 American Academy of Ophthalmology in San Francisco, CA. Whether you are checking your email, shopping or simply visiting websites, there are easy to implement methods to protect your personal data. Learn how identity theft can be prevented, safe guard your accounts and surf safely. Randall Wong, M.D. www.SunriseHostingServices.com www.MedicalMarketingEnterprises.com www.RussandRandy.com

1. PROTECT YOURSELF
ONLINE
GUARD YOUR PRIVACY
AAO 2019 Technology Symposium
Randall Wong, M.D.

2. Financial Disclosure
• I have the following financial interests or relationships to
disclose:
• Co-Founder:
• Medical Marketing Enterprises, LLC
• Sunrise Hosting Services, LLC
• RussandRandy.com

3. Randall Wong, M.D.
• Ophthalmologist
• Online Marketing
• Medical Marketing Enterprises, LLC
• Healthcare & Medical Internet Marketing
• SEO
• Reputation Management
• Sunrise Hosting Services, LLC
• Managed website hosting (virtual IT)

4. “Surf Safely”
• What is Personal Data?
• Tools
• Recommendations
This is not an exhaustive list, but some easy to
implement ways to protect yourself online.

5. PersonalData
• Name
• Phone
• Address
• CC Information
• Bank Accounts
• PW
• IP address
• Cookie History
• Health/Mental Data
• Racial/Cultural/Ethnic
• Political Opinions
• Sexual Orientation

6. Antivirus Software
• Why?
• Protects your computer from malicious invasion to gain access to
your private data:
• Viruses
• Malware
• Spyware
• Cell phones, especially iPhone, are less vulnerable

7. Identity Theft
• Thieves use personal
data
• Financial Gain
• Criminal Gain
• Solution:
• Lifelock
• Complete ID

8. Password Protection
• A strong password
provides essential
protection from
financial fraud and
identity theft. One of
the most common
ways that hackers
break into computers
is by guessing
• Simple and
commonly used
passwords enable
intruders to easily gain
access and control of a
computing device and
other accounts.

9. Why Use Password Manager
• No. 1 most annoying thing about the Internet —
passwords — leads people to make the No. 1 security
mistake — reusing passwords.
• In other words, hackers know that if they crack one of
your accounts, they likely will have access to all your
accounts because your passwords are the same or are
very similar.

10. 1 Password
• Password
Management Tool
• Subscription
• Multiple User/Family

11. 1 Password
• Use single PW
• Create “strong” and
unique PW for every
account
• Autofill

12. Password Managers
• 1 Password
• Dashlane
• Last Pass

13. 2FA | Two Factor Authentication
• Something you know
• Something you have
• Something you are
• Password
• Cell Phone, Key FOB
• Fingerprint, voice, eye

14. Cookies
• Tiny files sent to your browser to allow a website to
remember your preferences to present you with
customized web pages.
• Examples
• Shopping preferences
• Monitor browsing behavior
• Solution: Disable cookies, Update cookies

15. HTTPS and SSL
• Visit only sites which are safe:
• Sites without HTTPS are “not secure”

16. HTTPS
• HyperText Transfer Protocol Secure
• Created due to lack of Security
• Insures security between website (server) and browser
• Data/Communications are encrypted
• Prevents “Man-in-the-Middle” Attacks
• HTTPS – Deals only with communications between your
computer and a website.

17. Man In the Middle
HTTP

18. HTTPS – Encrypted and Secure

19. SSL – Secure Socket Layer
• A certificate issued to allow the HTTPS designation to
your URL
• SSL allows HTTP -- HTTPS

20. “Safety and Security….Trust”

21. Site is Not Secure
• Not Trusted
• Affects Your Brand
• Outdated
• Website not trusted
• Business not trusted
• Hosting Company
• Purchase SSL
• Renewable
• Free

22. Why Need SSL
• Protect privacy
• Credit Card information
• Websites with eCommerce
• Personal information
• Shopping history
• Browsing history
• Information you receive is as intended
• SEO – without HTTPS you don’t rank as well

23. Private Browsing
• Private Browsing is a privacy feature in many web
browsers.
• Browser creates a temporary session and is isolated from
the computer’s main sessions and user data.
• No history
• No cookies

26. Further Consideration
• Email
• Don’t open suspicious email
• Don’t click on links
• Use VPN
• Turn off GPS
• Avoid public wifi or hotspots

27. LOG OUT!
• Not the same as closing window

28. To Your Success!
Randall V. Wong
Randall.V.Wong@gmail.com