2. PEOPLE ALWAYS THINK ABOUT SOME
CONTENTS, PRODUCTS OR ANY NEWS OR ANY
IDEAS WHICH GO VIRAL.
OR WITHIN SPAN OF TIME IT BECOME
POPULAR………………..
Y SO???????
3. EVERY BODY IS A HARD WORKER
AND USE THEIR MIND.
EVERY BUSINESS GIVES THEIR EFFORTS
TO MAKE THEIR PRODUCT POPLULAR.
BUT EVERY ONE GET
SUCCESS???
4. BUT WHAT IS SPECIAL????
WHAT ARE THE SECRETS????
LETS HAVE A LOOK…
5. Through a decade of research by
scholars, IT was found there are six
“STEPPS” to creating content that
people want to share.
They are..... S T E P P S Social Triggers
Emotion Public Practical Currency
Value Stories.
6. SOCIAL CURRENCY The more
something makes you look cool, smart,
or in-the-know, the more likely you are
to share it.
7. TRIGGERS Triggers are stimuli that
pop up in the environment, reminding
you of a product or idea—and making
you more likely to talk about it.
8. EMOTION The more emotional
connection we feel toward a message,
the more likely we are to pass it on,
especially if it makes us laugh or feel
angry, excited, or inspired. (some FB
wallpaper/images that we share @FB)
9. PUBLIC We look for “social proof”
when making decisions about what
ideas to follow; we imitate things
when we can publicly see other people
doing them.
10. PRACTICAL VALUE We share
information when we believe it’s
useful and will benefit our friends and
family.
11. STORIES Stories are the
conversation between people, so get
people to pass along your message in a
simple but great narrative.