"72% of consumers trust online reviews as much as personal recommendations from real people." Reputation Management ensures your business’s reputation online is positive. RTOWN's Reputation Intelligence experts will: • Monitor, update, and report on 35+ major review sites (Yelp, Urban Spoon, TripAdvisor, etc.) to ensure your business’s reputation is positive • Know the moment a review about your business is posted • Create a protocol for positive, neutral, and negative reviews • Respond to reviews in a timely and professional manner in accordance to the protocol • Provide you with measures to gauge your business against your competitors

1. Reputation Management

2. Consumer Buying Cycle
Interest
Partner Advertising:
SEM, Email/Text
Marketing, Display,
Print Ads, Radio, TV,
Loyalty programs,
Deals.
Research
Search engines, online
reviews, ratings, relevant
articles, word of mouth.
The business’s
reputation is what
consumers say it is.
Purchase
In-store experience:
talked with salesperson
in-store, read product
brochure, tried sample
product. The decision to
purchase is made.
Experience
Post-purchase
experience: Facebook
post, tweet, write
review, discuss with
friends, blog, Consumer
compares expectations
and reality.
ZERO MOMENT OF TRUTH

3. Decisions are made before entering a store.
When purchase decisions are made by shoppers.

4. REPUTATION SOLUTIONS
for multi-location businesses
DFrIoGmIT 5A toL 5F0O,0O00T PloRcaINtioTns
Monitor visibility
Listing distribution
Monitor reviews for
multiple locations based
upon sentiment

5. Reputation Intelligence
Monitoring your Virtual Doorway 24/7/365 and
reporting to you automatically….

6. Multi-Location Reputation
Dashboard
BRAND OVERVIEW
A bird’s eye view of the
entire brand.
Drill down into regions
and individual locations
to see specific stats.

7. Monitor Location Visibility
VISIBILITY
We give the BRAND the
ability to look at ALL Visibility
issues for the brand or to drill
down and look at regions
and individual locations

8. Listing Distribution
Building your presence everywhere,
automatically…

9. These four major data providers
are trusted to provide accurate
business listing information to
hundreds of sites including:
Search Engines
Review Sites
Social Sites
GPS & Vehicle Navigation
Online Directories

10. Listing Distribution pushes to 300
plus sources
[24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies
Allpages.com AlterGeo Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps
App.net AroundMe.com Ask.com AT&T ATD Austin Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com
beachcalifornia.com Belo Best Of The Web Local Bing Biz Scrambler Blackberry BMW Boorah BrightData Bundle.com Business Directories of
Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search challama.com Chamberofcommerce.com Chewsy Chrysler City-data.
com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping Comcast.net Search Consolidated
Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot Databanq DataSphere
DDC Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating Places
Echoer Edmunds eGood eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com
Family Finds FeedMe fetchtoto.com Fieldforce First Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com
gapNsnap Gas Station Checker GenieKnows.com Getlisted.org GiftCards.com GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman
HelloMetro.com Herald.com Hibu Hineighbor.com Homeplete.com Homesandland.com Homestore Honda Hoodoyou Hostway Hotbot.com
Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages Intel Intelius
Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis
Lexus Likeness.com LivingSocial Local.com Localedge.com localpages Localscope Localsearch.com LodgeNet Looksmart.com Lumatic
Magicyellow.com MakeItLocal MamaAlwaysSays MapMyRun MapQuest Menu pages MerchantCircle Metroland Publishing metropolist.com
Microsoft (Bing) MidwestYP.com MindMeld Mobifind MojoPages.com MyCity MyCityWay.com MyCoupons.com Mylocalheadlines MyLocally
mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia OnStar Oomea Openlist.com Paradine patch.com Patriot
Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com Pokitdok Porsche PowerProfiles
PulseLA Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers Rocket Fuel
Saga Salespider.com Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com
ShowMeLocal Smart Marketing Team Snoox Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast
spotlikes.com Spotzot Sprint Subaru SuperPages.com Surewest Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute
Therapists.com Theredbook.org Time Out New York Town Planner Toyota Trafficengine.net TravelShark Tribune Interactive TripAdvisor Trulia
TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-enable.com Vendasta Verizon Vernon Publishing
VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney Weblocal.ca WeddingWire.com
Where Inc. Whisper White Pages WhosCall Whowhere.com Why Wait Wimgo.com World Media xAd XO Group Yahoo Local Yellowbook.com
Yellowbot Yellowmoxie.com Yellowone YellowPageCity.com Yellowpages.com Yellowusa.com Yellowzip.com Yelp YP Zenrin Zidster.com

11. Plus we continue to monitor these sources to
ensure data remains correct
Reputation Intelligence runs 24/7/365 monitoring our
visibility sources and reporting any changes immediately

12. Getting started is easy!
Just confirm the business listing is correct.
Business Name
Street Address
Zip Code
State
Phone Number
Website
Business Category

13. Automatically corrects errors &
adds missing info on each data provider.
Progress can be monitored in Presence Builder.

14. Monitoring Your Virtual
Doorway 24/7/365

15. Monitor your
listings for
accuracy
& presence.

16. Online Reviews = $$$
Customers who read consumer reviews to ensure
they are purchasing the right product or service.
US customers who say their buying decisions are
influenced by online reviews.
The amount of new business companies with
positive reviews can convert when compared to
companies with ZERO or negative reviews.
Consumers who consider user generated reviews
important or extremely important.
70%
90%
183%
82%

17. MULTI LOCATION REPUTATION
for multi location businesses
DAILY REVIEW
UPDATES
What are people saying
about your BRAND today
across all monitored review
channels. Negative and
Positive sentiment, and the
ability to drill into individual
reviews for locations

18. MULTI LOCATION REPUTATION
for multi location businesses
REVIEW DRILL DOWN
We give the BRAND the
ability to look at ALL
REVIEW issues for the
brand or to drill down and
look at regions and
individual locations

19. Review response service claims the
review sites for your business...
Giving you the ability to respond to reviews immediately and tell your side
of the story and serve customers virtually through reveiw management

20. Engage the Reviewer.
Why engage?
What would you do if someone was
in your store reviewing it right now?

21. Three steps to respond to a
negative review.

22. Two steps to positive review
success.
1 2
ENGAGE
The Reviewer
Why Engage?
What would you do if
someone was in your store
reviewing it right now?
HARVEST
Word of Mouth
Encourage customers to
leave online reviews.
Publish review highlights in
your social marketing.

24. Think of reviews as
management tools.
Intelligence to run your business better.
Good Reviews
Accolades
Goal Setting
Bad Reviews
Staff Training
Policy Issues

25. Email daily alerts to up to 6 key
members of your management team.
New Review Found!
District Manager
Store Manger
Assistant Manager
Assistant Manager

26. OUR MONTHLY PLAN
24/7/365 monitoring of your virtual doorway
Review site listing claiming and Positive and Negative
Response per location
Annual Listing Distribution service
Listings and Citation monitoring
Daily email alerts of key issues to up to 6 members of your
management team per location
Login for Reputation, and BRANDS service, one dashboard
to see the virtual doorway across multiple locations and
complete video training modules

27. Reputation Management
RTOWN
Speak to an Expert
http://bit.ly/Contact_RTOWN
PHONE
604-418-8146
SOCIAL
RTOWNIsYourTown
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WEBSITE
rtown.ca