In order to maintain a robust digital presence, you already know it is not enough just to be present online—establish a website, maintain a Twitter account, put up a Facebook profile, etc.
True success lies in staying relevant to your digital audience, understanding the conversation that is going on about your brand and participating in the dialogue. This month’s Perspectives highlights some of the best practices for engaging your online audience.
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RTCRM Perspectives September 2010
1. Perspectives
A monthly look at what’s happening in
the ever-changing digital world.
Interactive Strategy Group
RTC Relationship Marketing
September 2010
Volume 1, Issue 2
Editor: Nicole Franklin
Contributors: Michelle Fares
Rebecca Johnson
Carlen Lea Lesser
Kara Reinsel
Sara Weiner