A humorous review of flirting and dating in a digital era and why marketers, even those that target an older demographic, should care. Michelle Fares, Associate, Spring 2010.

1. Making your Move in the Digital Age April 23, 2010 Michelle Fares, Intern, Interactive Strategy

2. Social Media Continuum

3. How is technology changing the way we communicate? Sources: www.collegehumor.com

4. Stats and Trends 50 10 9 300,000 84 Sources: http://blog.nielsen.com, www.huffingtonpost.com, www2.mcdowellnews.com

6. Use technology for self expression

7. Constantly connected

8. Over 80% sleep with a cell phone by their bed

9. 75% have social network profiles Sources: http://www.msnbc.msn.com, http://today.msnb.msn.com, www.csulb.edu

11. Use Twitter, Facebook, etc. to strike up a conversation, but have trouble noticing if they’ve said the wrong thingSources: www.wsj.com, www.matthardwick.com

13. Facebook Flirting Flirting begins with a friend request… Profile browsing Wall posts Status comments Facebook chat Private messaging Sources: http://content.techrepublic.com, www.techcoquette.com

15. Facebook stalking…Sources: http://www.techcoquette.com

17. Foursquare Flirting Foursquare flirting has its benefits, but there are also pitfalls to be aware of… Sources: http://www.techcoquette.com

20. However, it is a public medium

21. @ vs. DM@

22. If you’re not careful, you could end up on this siteSources: www.twitter.com/awkwardin140

24. “Flitter” is a speed dating event created by a Canadian company

25. Sample tweet: #129, you’re so fine, but #152, you’re hot too. Man oh man, what will #72 do?Sources: www.sfgate.com, http://flirt140.com, www.lemondrop.com, www.reuters.com

28. Convenient

29. Instant

30. (Mostly) Private

31. “Flirtexting” traps: Beware the booty text Know when to put down the phone “If you don’t want to date, abbreviate Avoid TUI Sources: www.cnn.com

33. Post-Flirting: What Happens Next?

34. The couple that tweets together… Sources: http://www.theglobeandmail.com/, http://twitter.com/@gremanda

35. When it goes too far… Sources: http://www.theglobeandmail.com/, www.mashable.com

36. When the Going Gets Tough, the Tough Get on Facebook

37. Sources: www.lamebook.com, www.breakuptexts.com

38. Online flirting done right! Sources: www.facebook.com, www.twitter.com, www.google.com

39. Social media take aways

41. Brands will need to communicate with Millenials differently than previous generations

42. Millenials value their privacy, but express have different standards