7. Most important metric of any firm?
“total of lifetime values of all your current and future
customers – the sum total of all the value you'll ever
realize from customers”
Customer equity
8. The biggest question startups face?
How much is someone willing to pay for my service or
product?
9. If you know…
•How much person X will buy tomorrow, next week, next
month and next year?
•Compare X vs Y
•Where to spend our marketing and sales budget?
•Where to get more customers than person X and less like
person Y?
22. What kind of predictions to do?
1. How to use data to better target customers?
2. How to use big data that creates value for
customers?
23. Three questions every business must ask
What types of future information will help my customers
reduce their costs or risks?
- Discount information
24. What type of future information would yield new insight
if aggregated?
- Credit score
Three questions every business must ask
25. Will benefit from aggregating others’ data with theirs?
- Bank loan
Three questions every business must ask