RMM - Social media creative planning framework 'KUDOS'
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The document introduces the KUDOS framework for creating successful social media activities. KUDOS is an acronym that represents the key criteria an activity must meet: Knowledgeable, Useful, Desirable, Open, and Shareable. Each letter is then defined, with Knowledgeable focusing on brand and audience knowledge, Useful emphasizing benefit to both brand and audience, Desirable examining what the brand and audience want, Open stressing honesty and transparency, and Shareable considering elements that encourage sharing. The document stresses that organizations should develop their own customized frameworks accounting for their brand values, challenges, and resources.
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RMM - Social media creative planning framework 'KUDOS'
- 2. Social media idea creation using the ‘KUDOS’ framework
- 6. Useful
- 8. Desirable
- 10. Open
- 12. Shareable
- 14. KUDOS! U seful O pen S hareable D esirable K nowledgeable
- 15. But this is only the start…
Notas do Editor
- RMM has been advising and helping organisations use social media, technologies and platforms since 2006. We’re a team of 15 analysts, trainers, workshop facilitators, project managers, media relations experts and content creators, headquartered in London with staff in Europe, USA, Australia and Japan. We sit on various panels and committees, such as the IAB social media council, helping to build industry standards for social media activity in Europe.
- An activity needs to be knowledgeable; it needs to impart some of the brand’s knowledge to an interested audience.
- An activity needs to be knowledgeable; it needs to impart some of the brand’s knowledge to an interested audience.
- It needs to be useful, not just to the brand but to the audience as well.
- It needs to be useful, not just to the brand but to the audience as well.
- It should contain an element that is desirable to both the audience and to the brand.
- It should contain an element that is desirable to both the audience and to the brand.
- The whole activity should be open, both literally and figuratively. The brand should be transparent about their motivations, and the audience should be able to engage and interact with the activity.
- The whole activity should be open, both literally and figuratively. The brand should be transparent about their motivations, and the audience should be able to engage and interact with the activity.
- And finally it should be shareable. The brand should be providing something of value to the audience, and the audience should be able to take it away and share it with others.
- And finally it should be shareable. The brand should be providing something of value to the audience, and the audience should be able to take it away and share it with others.
- Our tactics will revolve around conversation assets that we can develop to respond, engage or enlist our target audience. These assets may take the form of opinions, pieces of content/ information or tools/applications – essentially assets to fuel the conversation. We will select the most likely to engage our target audience using the KUDOS planning framework Our proprietary planning framework, “KUDOS”, helps to guide the creation of the best social media ideas, activities and talking points – ones that provide K nowledge, are U seful, D esirable, O pen and S hareable. KUDOS is a rubric to help brands manage their social media activities, and so maximise their social capital. The process of thinking through the KUDOS attributes helps a brand decide what activities it is going to use and how it is going to use them. It can check and balance the needs of both brand and audience. It can also establish what we should measure in order to accurately assess the success of the activity.
- For more information, please contact us using the details opposite.