#EMSNYCDAY2

1. Christi Olson
Head of Evangelism, Microsoft
IN SEARCH FOR THE HOLY GRAIL

2. 2:14am EST
August 29th
1.2
Trillion
x
x
o o

5. 2:14am EST
August 29th
1.2
Trillion
x
x
o o

6. @ChristiJOlson
Transformation
Applications
Implications
Disruption

8. Extending AI
to the Edge
Intelligent Cloud
Intelligent Edge

9. “By 2020, companies
who effectively
master AI will steal
$1.2 trillion per year
from those that don’t”
– Gartner

11. Digital Marketing

12. AI is defining a new world
view for marketers enabling
deeper connections and
personalization [of
everything]

14. Knowledge
Processing
Search
Tech
Machine
Learning
Reasoning
AI
Acquisition
Modeling
Representation
Management
Discovery
Engineering
Natural Language
Speech
Image
Video
Gestures
Signals
Knowledge
Data
Algorithms
Semantic Web
Ontology
Terminology
Links
Text and Image Mining
Logic
Architecture
Intelligent Interfaces
Infrastructure
Neural Network
Deep Learning
Inductive and Deductive
Predictive
Data, Text and Image Mining
Probalistic
Uncertain
Model-Based
Analogy Based
Qualitative
Inductive

17. Machines showing capabilities
that are typically associated
with human intelligence.

18. Human ingenuity amplified by
intelligent technology.
AI=

20. Artificial
Intelligence
How AI is
amplifying
marketing
ingenuity

22. AI allows you
to REASON
over large
data sets
Leverage this unique
data to augment your
business in new,
unimaginable ways

23. Connected Cars
are capable of
generating 25 GB
of data per hour
23

24. 12Bconnected devices
30Bconnected devices

26. IoT in
action –
Dashing +
ComQi

27. Knowledge Graph

28. Internet of
Actions
Internet of Things

29. AI enables
marketers to
UNDERSTAND
their
customers
through more
natural forms
of input.
Interprets data
inputs: text, voice,
image, gestures and
normalizes
these inputs for
application

31. Entering the BOT conversation

32. Vision
Language
Speech
Search
Knowledge

33. AI allows new
ways to
interact with
technology
Interacting
Consumers rely on AI-enabled
devices to get information,
research, and purchase items

34. Andrew Ng
Baidu

35. What’s the air velocity of an
unladen swallow?
Hey Cortana….

36. 𝑉𝑖 = 𝐴0 5[
𝑄𝐶
𝑃𝑂
+ 1 2
7
− 1]

37. Skills BFF’s:

38. Don’t forget you mentioned:
You’d pick up the baby
from daycare to go trick or
treating with the Kings.

39. Let’s chat voice search
@ChristiJOlson

40. @ChristiJOlson
Voice search
queries are more
conversational in
nature and
longer then text
queries

41. Question words can
provide a signal of intent.
Include Question words

42. Mobile voice search is
more likely to
be local-based
than text
search.
3X
Name
Address
Phone #
Reviews/Ratings

43. Digital
Assistants can
recognize
items within an
image and
help a
consumer find
where to
purchase it.

44. Voice Search is
most
commonly
used for simple
tasks

45. “By 2020, customers will
manage 85% of their
relationship with an
enterprise without
interacting with a human.”
-Gartner

47. Conversational
Commerce

48. Intelligent Bots
Interact in personal,
natural ways and infuse
process with
intelligence.
Greeting
Integrate with Dynamics
CRM to surface relevant
suggestions
Recognize images with
Computer Vision
Generate quotes based on
smart insights
Analyze sentiment
Live agent handoff
Prompt for text

49. Skills teach
intelligent
agents to make
and take
actions

50. @ChristiJOlson
Virtual and Augmented
Reality are going to
completely reshape
business.
Harvard Business Review

52. Mixed Reality as
an extension of
your brand and
consumer
experience

53. 53
Artificial intelligence will
augment human ingenuity
to create a world where we
all can achieve more than
we could on our own.

55. Say Hi!
@ChristiJOlson
Thank You!

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and/or other countries.
The information herein is for informational purposes only and represents the current
view of Microsoft Corporation as of the date of this presentation.
Because Microsoft must respond to changing market conditions, it should not
be interpreted as a commitment on the part of Microsoft, and Microsoft cannot
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Microsoft MAKES NO WARRANTIES–EXPRESS, IMPLIED, OR STATUTORY–
REGARDING THEI NFORMATION IN THIS PRESENTATION.