1. HOW TO CHOOSE THE
RIGHT HEALTH
PR AGENCY
The right public relations agency can make or
break a marketing campaign. When it comes to
specialist sectors like healthcare PR, it is even
more crucial you find a knowledgeable and health
conscious PR agency.

2. Knowledge
• Is the organisation knowledgeable and experienced in the
field?
• Effective understanding and proper use of medical
terminology can be crucial when it comes to marketing
and communicating healthcare products.
• Keeping up to date with the major health care trade
publications and journals will ensure the agency is
abreast of all the latest news and information relating to
the industry.

3. Connections
• The world of public relations is all about connections.
• Building and managing relationships with industry experts
and the local and national press is critical to the success
of an effective PR campaign.
• It is important that you source an agency which has
strong relationships with the media and a catalogue of
contacts in the health and science industry

4. Adaptability
• Healthcare involves catering for a broad range of issues
and specialist sectors.
• The agency needs to be adaptable and capable to deal
with these various fields, issues and challenges in a
sensitive and practical manner.

5. Legislation
• Public relations is a minefield of
legislation, rules, regulations, action groups and
associations.
• It is important that an agency has a full understanding of
what is required to communicate effectively within the
healthcare industry.

6. Creativity
• With public relations it is all about being first and giving
the people something they haven’t seen or heard before.
• Regurgitating data or ideas from other agencies or
presenting information in a repetitive and bland manner
will lead to underperforming campaigns.
• Find an agency with creative and original ideas and
tactics to getting your communications out there to as
wide an audience as possible.

7. Experience & Expertise
• You are entrusting your communications and the
reputation of your organisation in the hands of a specialist
agency.
• You need to make sure that they are experienced enough
to deal with the responsibility and challenges they will
face, particularly in the healthcare industry.
• Make sure there are a number of people experienced and
knowledgeable enough to deal with your account.