Customer lifetime value (CLV), cost-per-click (CPC), customer acquisition cost (CAC); these are the metrics that data-driven companies use to measure their marketing KPIs. But how do you calculate them? This is the subject of our latest webinar, which will get you familiar with these calculations, then teach you how to turn them into reports for money-making campaigns.
2. 1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI
2. How to calculate the “payback period” of your campaigns
3. Special considerations when measuring ROI on product-specific campaigns
What you’re going to learn
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15. 1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI
2. How to calculate the “payback period” of your campaigns
3. Special considerations when measuring ROI on product-specific campaigns
What you’re going to learn
2
3
1
16. 1. How to measure ROI using Customer Lifetime Value (CLV) in RJMetrics CloudBI
2. How to calculate the “payback period” of your campaigns
3. Special considerations when measuring ROI on product-specific campaigns
What you’re going to learn
2
3
1