Charles Gasper, evaluation director for Nine Network

1. Evaluating Stay Tuned

2. Stay Tuned
80%
70%
Social Media Engagement 60%
50%
40%
NINE TWEETS
RETWEETS
30%
800
20%
700
10%
600
0%
500
400 TWITTER
FACEBOOK
300
200
100
0
11/8/12 12/13/12 12/20/12 1/11/13 1/17/13 1/24/13 1/31/13 2/7/13 2/14/13 3/1/13 3/14/13 3/28/13

3. 100%
90%
Stay Tuned
80%
70%
60%
Action
Outcomes 50%
40%
30%
Understanding
Awareness
20%
10%
0%
1/31/13 2/7/13 2/14/13 3/1/13 3/14/13 3/28/13
Learned Something New Impact Discussion on Social Media
100% 40%
90% 100% 100% 100% 100% 100% 100%
91% 91% 35%
80% 89%
85% 35%
70% 30%
60% 66%
25% 27%
50%
40% 20% 23%
22%
30% 38%
15% 18% 18%
20%
10% 10% 12% 12%
0% 10%
5%
0%
1/11/13 1/17/13 1/24/13 1/31/13 2/7/13 2/14/13 3/1/13 3/14/13 3/28/13