2015 mobile research slides for report 1

News organizations
getting significant boost
from phablets
Owners of large-screen smartphones
between the ages of 25 and 34 are
most frequent news consumers
Roger Fidler
RJI Program Director for Digital Publishing [Retired]
REPORT 0NE
Results from 2015 RJI Mobile Media
News Consumption Survey

Standard smartphone users
vs. phablet users
Percent of all 2015 respondents within each age group
0
20
40
60
80
18-24 25-34 35-44 45-54 55-64 65+
59% STANDARD SMARTPHONE 41% PHABLET
REPORT 0NE

Users who said they consumed news*
frequently or very frequently
on their smartphones in the past week
Percent of standard smartphone and phablet users within each age group
0
20
40
60
80
18-24 25-34 35-44 45-54 55-64 65+
REPORT 0NE
*News provided by news
organizations such as
newspapers or TV stations

Users who said they did not
consume news* on their smartphones
in the past week
0
20
40
60
80
18-24 25-34 35-44 45-54 55-64 65+
REPORT 0NE

on their smartphones
for more than 20 minutes on a typical day
0
20
40
60
80
18-24 25-34 35-44 45-54 55-64 65+
REPORT 0NE

on their smartphones
for more than one hour on a typical day
0
20
40
60
80
18-24 25-34 35-44 45-54 55-64 65+
REPORT 0NE

Smartphone users
who also had a tablet
0
20
40
60
80
18-24 25-34 35-44 45-54 55-64 65+
REPORT 0NE

Usage of tablets
by smartphone owners with tablets
after they acquired their phablet
Percent of phablet users who also had tablets within each age group
0
20
40
60
80
18-24 25-34 35-44 45-54 55-64 65+
54% ABOUT SAME AS BEFORE 15% MORE THAN BEFORE 31% LESS THAN BEFORE
REPORT 0NE

frequently or very frequently
on their tablets in the past week
Percent of standard smartphone and phablet users with tablets within each age group
0
20
40
60
80
18-24 25-34 35-44 45-54 55-64 65+
REPORT 0NE

Users who said they did not
consume news* on their tablets
in the past week
Percent of standard smartphone and phablet users with tablets within each age group
0
20
40
60
80
18-24 25-34 35-44 45-54 55-64 65+
REPORT 0NE

on their tablets for more than 20 minutes
on a typical day
0
20
40
60
80
18-24 25-34 35-44 45-54 55-64 65+
REPORT 0NE

on their tablets for more than one hour
on a typical day
0
20
40
60
80
18-24 25-34 35-44 45-54 55-64 65+
REPORT 0NE

18-24 25-34 35-44 45-54 55-64 65+ ALL
STANDARD 54% 50% 50% 60% 66% 66% 59%
PHABLET 46% 50% 50% 40% 34% 34% 41%
Phablets vs. standard size smartphones
18-24 25-34 35-44 45-54 55-64 65+ ALL
STANDARD 29% 46% 35% 18% 16% 8% 23%
PHABLET 53% 69% 59% 35% 32% 25% 47%
Users who said they consumed news frequently or
very frequently on their smartphones in the past week
18-24 25-34 35-44 45-54 55-64 65+ ALL
STANDARD 15% 15% 19% 37% 42% 44% 31%
PHABLET 3% 6% 16% 21% 21% 19% 14%
Users who said they did not consume news on their
smartphones in the past week
REPORT 0NE
18-24 25-34 35-44 45-54 55-64 65+ ALL
STANDARD 58% 55% 32% 31% 19% 13% 23%
PHABLET 57% 81% 58% 46% 30% 23% 52%
Users who said they consumed news on their smartphones for
more than 20 minutes on a typical day

18-24 25-34 35-44 45-54 55-64 65+ ALL
STANDARD 17% 24% 11% 3% 2% 2% 9%
PHABLET 27% 33% 29% 16% 13% 4% 22%
Users who said they consumed news on their smartphones for
more than one hour on a typical day
18-24 25-34 35-44 45-54 55-64 65+ ALL
STANDARD 35% 43% 45% 42% 35% 39% 39%
PHABLET 48% 62% 59% 44% 45% 54% 53%
Smartphone owners who also had a tablet
REPORT 0NE
Usage of tablets by smartphone owners after they acquired
their phablet
18-24 25-34 35-44 45-54 55-64 65+ ALL
ABOUT THE
SAME AS
BEFORE
21% 42% 63% 54% 65% 81% 54%
MORE THAN
BEFORE
25% 18% 15% 14% 15% 3% 15%
LESS THAN
BEFORE
54% 40% 22% 32% 21% 16% 31%

18-24 25-34 35-44 45-54 55-64 65+ ALL
STANDARD 25% 24% 32% 20% 29% 20% 25%
PHABLET 46% 46% 46% 21% 15% 19% 34%
Users who said they consumed news frequently or
very frequently on their tablets in the past week
18-24 25-34 35-44 45-54 55-64 65+ ALL
STANDARD 21% 34% 32% 28% 27% 36% 30%
PHABLET 21% 16% 24% 32% 32% 41% 27%
Users who said they did not consume news on their tablets
in the past week
REPORT 0NE
18-24 25-34 35-44 45-54 55-64 65+ ALL
STANDARD 47% 56% 43% 48% 37% 35% 44%
PHABLET 77% 70% 65% 32% 26% 58% 58%
Users who said they consumed news on their tablets
for more than 20 minutes on a typical day
18-24 25-34 35-44 45-54 55-64 65+ ALL
STANDARD 11% 24% 14% 10% 8% 3% 11%
PHABLET 36% 44% 32% 11% 4% 5% 26%
Users who said they consumed news on their tablets
for more than one hour on a typical day

About the 2015 RJI Mobile Media Survey
This survey was conducted for RJI in June 2015 by Ipsos, one of the world’s largest
market research companies. It included 1,001 U.S. adults. The questionnaire was
drafted by Samuel Tham, a graduate student in the Missouri School of Journalism,
under the guidance of Esther Thorson, RJI’s director of research.
Unlike the three previous annual RJI Mobile Media News Consumption Surveys,
which included users as well as non-users of smartphones and tablets, this survey
was confined to those who had standard-size smartphones and phablets —
smartphones with screens that measure diagonally 5.1 – 6.99 inches.
Ipsos maintains a database that collects demographic information from commercial
list brokers. Individuals in this database are offered incentives to participate in various
surveys. For this survey, Ipsos sought to match respondents as close to the U.S.
population as possible.
About the Reynolds Journalism Institute
The Donald W. Reynolds Journalism Institute engages media professionals, scholars
and other citizens in programs aimed at strengthening journalism in the service of
democracy. RJI generates and tests new techniques and new thinking that promise
to improve journalism.
REPORT 0NE

RJI Mobile Media Research Project
https://www.rjionline.org/research/rji-mobile-media-project
Roger Fidler
Program Director for Digital Publishing [Retired]
FidlerR@rjionline.org
(573) 808.2137

2015 mobile research slides for report 1

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