Business plan for opening a preschool.

1. KIDDIE JUNCTION
Name: Rishi Kumar Gupta
Stream: Int. BBA-MBA (4th Sem)
Reg No: 161111017002

2. KIDDIE JUNCTION
• Kiddie Junction is a preschool usually geared to children from
about age 3 to 5 – those who have moved beyond toddlerhood
but aren't yet old enough for kindergarten.
• It’s program emphasizes on the ways it promotes your child's
development, including laying the groundwork for a solid start
in kindergarten.

3. Vision:
Our vision is to build a highly competitive pre – school that will become the number
one choice for parents. Our vision reflects our values: integrity, service, excellence and
teamwork.
Mission:
Our mission is to provide professional, safe and conducive preschool and learning
environment to toddlers. Our overall business goal is to position our tutorial college to
become the leading pre -school brand in the educational industry.

4. Why Start a Preschool?
• Running a pre – school can be a very rewarding and profitable venture. An
entrepreneur who is interested in children education and also having a business
might find that opening a preschool would meet both desires.
• Before starting a preschool, one must be prepared by ensuring that they carefully
plan out the venture from the beginning, by researching on local and state laws
that govern pre – school education business.
• One of the reasons why this business is good is the point that you are able to help
mound lives whilst you are making good money.

5. Competitors
• KIDZEE
• EUROKIDS
• STARKIDS
• ABACUS PRESCHOOL
• LITTLE MILLENIUM

6. SWOT Analysis Of Competitors
Strengths Weakness
• Largest preschool chain.
• Free to introduce new techniques of care on
suggestion.
• Less child-staff ratio.
• The assistants present in the preschool are
not highly qualified.
Opportunities Threats
• Planning expansion.
• Population growth.
• Prominent brands like KIDZEE and local
preschools.

7. Our Competitive Advantage
• Our competitive advantage lies in the power of our team; our workforce. We have a
team that has the right passion and drive for taking care of toddlers, a team with
excellent qualifications and experience in preschool education.
• We are well positioned in a community with the right demographic composition and
we know we will attract loads of parents who would want to enroll their kids from the
first day we open our doors for our services.
• Lastly, all our employees will be well taken care of, and their welfare package will be
among the best within our category (startups pre – school) in the industry meaning
that they will be more than willing to build the business with us and help deliver our
set goals and achieve all our business aims and objectives.

8. SWOT Analysis of KIDDIE JUNCTION
Strengths Weakness
• Our core strength lies in the power of our
team; our workforce.
• We have a team that has the right passion
and drive for taking care of toddlers, a
team with excellent qualifications and
experience in pre – school education.
• As a new pre – school, it might take some
time for our organization to break into the
market and gain acceptance in the already
saturated pre – school / education industry.
• We might not have the required money to
pump into advertising and promoting our
brand the way we would want to.
Opportunities Threats
• The number of parents who would want
their kids to be in safe place and to get
them prepared for kindergarten.
• Unfavorable government policies that
might affect the preschool.
• The arrival of a competitor within our
location of operations

9. Business Structure
We have decided to hire qualified and competent hands to occupy the following
positions;
• Head of The Pre – School / School Coordinator
• School Administrator
• Tutors for Various Learning Areas
• Nannies / Caregivers
• Marketing and Sales Executive
• Accountant
• Client Service Executive / Front Desk Officer
• Cleaners
• Security Officer

10. Sources Of Income
KIDDIE Junction is established with the aim of maximizing profits in the preschool /
education industry and we are going to go all the way to ensure that we do all it takes
to attract parents on a regular basis. It will generate income by offering the following
services;
• Provide care services for children under the age of three and four to prepare them for
kindergarten.
• Running a Standard and licensed preschool.
• Offering Home Tutor Services for toddlers as requested by their parents.
• Retailing of Kids Educational Books and Materials.

11. Target Market
Our target market as a preschool cuts across parents with kids under school age of
different class and people from all walks of life. We are coming into the pre –
school / education industry with a business concept that will enable us work with
the toddlers at different learning stages.
Below is a list of the parents / toddlers that we have specifically designed our pre –
school services for;
• Working class parents with toddlers under school age.
• Parents with toddlers under school age who run their own business and are too
busy to take care of their wards during business hours.

12. Startup Capital For Preschool
The sourcing of the start – up capital for the business to just three major sources.
These are the areas we intend generating our start – up capital;
• Generate part of the start – up capital from personal savings.
• Generate part of the start – up capital from friends and other extended family
members.
• Generate a larger chunk of the startup capital from the bank (loan facility).

13. Publicity & Advertising Strategy
We have been able to work with our brand and publicity consultants to help us map out publicity
and advertising strategies that will help us walk our way into the heart of our target market.
Below are the platforms we intend to leverage on to promote and advertise Pre – School;
• Place adverts on both print (community based newspapers and magazines) and electronic media
platforms.
• Sponsor relevant community based events / programs.
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube,
Google + to promote our brand.
• Install our Bill Boards on strategic locations.
• Distribute our fliers and handbills in target areas.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded
with our schools’ logo.

14. Generally for pre – school services flat fees on a weekly or monthly basis is what
is obtainable. As a result of this, pre – school will charge our parents who enrolled
their toddlers in our centre; flat fees except for few occasions where there will be
need for us to charge special students on hourly basis.
At this pre – School we will keep our fees below the average market rate for all of
our students by keeping our overhead low and by collecting payment in advance.
In addition, we will also offer special discounted rates to all our students at regular
intervals.
Pricing Strategy

15. Sustainability & Expansion Strategy
• We know that if we continue to deliver excellent services, there will be steady flow
of income for the organization.
• Our key sustainability and expansion strategy is to ensure that we only hire
competent and selfless staff members, create a conducive working environment and
employee benefits for our staff members. In the nearest future, we will explore the
options of either selling out franchise or expanding our scope.
• We know that if we implement our business strategies, we will achieve our business
goals and objectives in record time.