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1. Smart Goals Needs
So you want to be a success real estate investor? Well, you need to have your goal setting in-
line. In order to have the greatest chance of achieving your goals you need to be setting SMART
goals. Now, not the Webster definition of smart, but rather SMART as an acronym for Specific,
Measurable, Attainable, Realistic, and Timely. I want you to write these five words on a piece
of paper because all your goals should be evaluated to ensure they meet the smart standard.
So let’s first look at the S in smart, which stands for specific. Your goals
need to be precise and say exactly what you want to happen. Being
specific helps you apply your efforts effectively and clearly define what
you are going to do. The specifics of your goals are the what, why, and
how. Ask yourself this question, what are you going to do? Answer this
question with action words such as learn, buy, create, and so on. The
why is why do you want to accomplish this goal and why do you want to
accomplish it now rather than later, and finally, the how. How are you
going to do it? You must ensure each goal you set is specific. Rather
than setting a vague goal such as I want to invest in real estate, set a
specific goal such as I want to own 2 rental properties each cash flowing $250/mo after all
expenses. See how being more specific allows your planning to be much more focused.
Okay, now on to the M in smart, this stands for measurable. Goals that are too large are hard
to manage and if you cannot manage your goals you will not achieve them it is that simple. The
measurable aspects of goal setting focuses mostly on short-term goals that when built upon
allow you to achieve your larger long-term goals. Let’s take for example our previous specific
goal of owning 2 rental properties each cash flowing $250/mo after all expense. To achieve this
goal you need to set more measurable short-term goals such as obtaining financing, locating
properties, rehabbing them if they are distressed, heck you may even need to learn how to
analyze a rental property to even know if it cash flows. See how even though our goal was
specific there is still more specific short term goals needed to increase your chances of
achieving the goal. The last item I want to touch on about measurable goals is that you must

2. have a gauge to measure them against. Set concrete criteria for measuring progress. Not only
will this keep you on track but as you reach these short-term goals there is excitement in
knowing you are one step closer to your overall goal.
Now the A in smart, this stands for attainable. If you set goals that are too large or too far out
of your reach, you won’t truly commit to trying to achieve them. For example, setting a goal of
buying 100 rental properties in the next 12 months, or generating $250,000 in rental income in
the next 12 months for most of us is not attainable. Setting goals such as this you may start out
excited and be ready to go get them, but before long your subconscious will remind you
that this goal is just too much to achieve and you will become less and less focused on
achieving your goal and before long you will quit trying at all. The goal needs to be hard
enough that you have to work for it but not so hard you have no shot of achieving it. When you
achieve a goal it is exciting and has your pumped to achieve the next one. This is the attitude
you need to have, not a continued list of unaccomplished goals. Building momentum with
attainable goals is a sure fire way of achieving more difficult long-term goals.
The next to last letter which is R stands for realistic. Now, realistic does not mean easy but
does mean doable. If you have $500 dollars to your name and your goal is to buy 30 properties
next week this is probably not a very realistic goal. Could this goal be achieved, possibly
but is it more unrealistic than realistic, yes. Set goals that will require effort, but if they are too
difficult you are just setting the stage for failure. On the other hand setting goals that are too
easy is just showing yourself you have no confidence and that you are not very capable. Set the
bar high enough that achieving it feels like an accomplishment.
Finally, we have reached the T which stands for timely. This one is pretty self-explanatory.
When setting goals they must have an end point or target date. Is it next week, next month,
two days from now, no matter what the case there must be a timeframe associated with the
goal. When you do not set a timeframe you are not truly committing to accomplishing your
goal. Without a timeframe there is no urgency to start taking action now.
Here at PA Deals we assist every one of our clients by creating a custom blueprint that is
formulated on the basis of SMART goal setting. So, the next time you are setting a goal, no
matter what it is for, make sure it is SMART. Have a great day and until next time be SMART!

3. Author Zack Wiest
Email social@realestateseminar2011.com
Keyword: PA Deals LLC Real Estate Investors
Resource Box Resource Box
Zack Wiest is owner of PA Deals, LLC. They are a residential real estate investment firm located
in Harrisburg, PA. Though founded in 2006, the principals of the company have been investing
in real estate since the year 2000. You can find out more about us at
http://budurl.com/padealsbmpart
Category: Successful Real Estate Investing
Summary: So you want to be a success real estate investor? Well, you need to have your goal
setting in-line. In order to have the greatest chance of achieving your goals you need to be
setting SMART goals.